2015: A year of e-commerce experiments

OABPO Blog Team Published on November 11, 2014

2015-A-year-of-e-commerce-experimentation--Open-Access-BPO--call-centers-in-the-philippines
The period that transitions an ending year to a new one is crucial to call centers in the Philippines not only because call volumes peak during the holidays but also because business performance at this time decides trends and predictions for the coming year.


In 2013 s major sales event, mobile led the e-commerce game, as smartphones and tablets emerged as the tools of choice for online shopping activities from browsing to the actual purchase. Experts predicted continued dominance for mobile, as well as the rise of video support, self-service, and customer service apps in 2014. The past months let us witness these forecasts take place, and in the coming years, this scenario will most likely go on, as estimated by Forrester.
The research and advisory firm said that as consumers use mobile devices more frequently across multiple contexts, smartphone and tablet commerce will account for 20% of total online sales for the year 2014. This will continue increasing and may even reach 49% by 2018, particularly in Europe where people s multi-touchpoint shopping behavior will heighten the use of digital platforms.

Forrester believes that 2015 will be the year e-commerce of experimentation among European businesses, so outsourcing firms with a European clientele are advised to be updated about the trends in order to keep up. Here are some of the forecast details that you need to know:

2015-A-year-of-e-commerce-experimentation

•     Online traffic from mobile devices will increase to about 50%, so retailers will optimize their mobile presence and use mobile other than just a sales channel or website extension. Those who will adapt mobile will be able to address more customer needs and improve their purchasing cycle.

•     Many businesses will try indoor positioning system, iBeacon in particular, but only few will be able to apply the real-time contextualization that is needed to create relevant engagements. Beacons will pepper customers with information and allow as many retailers to focus on pushing out deals rather than driving full customer engagement.

Requests and calls coming from mobile channels will likely hike in the coming weeks, and this may eventually become the norm in the coming years. So, gearing up for upcoming shopping events like Black Friday and Cyber Monday is a way of fortifying call centers for a far more web-based business landscape in the future.

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The Davao leg of our 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆 over the weekend was a celebration of what lies ahead: a shared vision of unforgettable moments and a reflection of our collective drive to succeed in every challenge 2025 has in store.

Thank you to everyone who joined us at the Acacia Hotel Davao for an evening of inspiration and celebration. Here's to a year of new opportunities and achievements!

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The Manila leg of our 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆 last weekend proved a resounding success.

The event, featuring exceptional dining, beverages, entertainment, and a record-breaking raffle pool, served as an opportunity to recognize and celebrate the people instrumental to our ongoing growth.

We extend our sincere gratitude to all who participated in this, our first major event of the year.

Let's relive the free-spiritedness we had shown during the event.

To more exciting adventures!
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