2015: A year of e-commerce experiments

2015: A year of e-commerce experiments

OABPO Blog Team Published on November 11, 2014

2015-A-year-of-e-commerce-experimentation--Open-Access-BPO--call-centers-in-the-philippines
The period that transitions an ending year to a new one is crucial to call centers in the Philippines not only because call volumes peak during the holidays but also because business performance at this time decides trends and predictions for the coming year.


In 2013 s major sales event, mobile led the e-commerce game, as smartphones and tablets emerged as the tools of choice for online shopping activities from browsing to the actual purchase. Experts predicted continued dominance for mobile, as well as the rise of video support, self-service, and customer service apps in 2014. The past months let us witness these forecasts take place, and in the coming years, this scenario will most likely go on, as estimated by Forrester.
The research and advisory firm said that as consumers use mobile devices more frequently across multiple contexts, smartphone and tablet commerce will account for 20% of total online sales for the year 2014. This will continue increasing and may even reach 49% by 2018, particularly in Europe where people s multi-touchpoint shopping behavior will heighten the use of digital platforms.

Forrester believes that 2015 will be the year e-commerce of experimentation among European businesses, so outsourcing firms with a European clientele are advised to be updated about the trends in order to keep up. Here are some of the forecast details that you need to know:

2015-A-year-of-e-commerce-experimentation

•     Online traffic from mobile devices will increase to about 50%, so retailers will optimize their mobile presence and use mobile other than just a sales channel or website extension. Those who will adapt mobile will be able to address more customer needs and improve their purchasing cycle.

•     Many businesses will try indoor positioning system, iBeacon in particular, but only few will be able to apply the real-time contextualization that is needed to create relevant engagements. Beacons will pepper customers with information and allow as many retailers to focus on pushing out deals rather than driving full customer engagement.

Requests and calls coming from mobile channels will likely hike in the coming weeks, and this may eventually become the norm in the coming years. So, gearing up for upcoming shopping events like Black Friday and Cyber Monday is a way of fortifying call centers for a far more web-based business landscape in the future.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO10 hours ago
#CallCenters must understand their customers' unique communication styles so they can assist them more effectively. Here are 4 typical communication patterns among customers and some tips on how to handle them: https://buff.ly/39w7ybm

----------
Open Access BPO knows your customers. For proactive #CustomerSupport, contact us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService
Open Access BPO
Open Access BPO16 hours ago
#CallCenter leaders play a central role in helping campaigns grow. Team leaders especially are responsible for the progress and the quality of service that #CustomerSupport agents provide the brand's customers.

Here are the 5 biggest enemies of great leadership (and a few tips on how to be a good leader): https://buff.ly/3M5iMC0

Find great call center agents and team leaders to manage your brand's growth when you partner with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Personalized solutions empower brands to provide high-quality support to their customers and their growing needs.
With the help of a capable #CallCenter, you can be sure these areas are being covered: https://buff.ly/3sCjnTS

----------
Build your hyper-customizable #CustomerSupport, #BackOffice, or knowledge-based support program with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport
Open Access BPO
Open Access BPO2 days ago
With multilingual support comes multiple business growth opportunities. The best way to get aboard the globalization train is to partner with a multilingual #CallCenter: https://buff.ly/3Mmfkms

----------
Open Access BPO's services support over 30 languages. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#MultilingualCallCenter
Open Access BPO
Open Access BPO4 days ago
It’s Data Privacy Awareness Month at Open Access BPO!
For our first Weekend Link Roundup, we’re featuring posts about #DataSecurity and #InformationSecurity best practices: https://buff.ly/3weIWMU

Is Data Safe From Security-Related Outsourcing Issues?
https://buff.ly/38tH5uD

Best Practices to Boost Data Security in Call Centers
https://buff.ly/3sAEsya

Educating Your Customers About Information Security
https://buff.ly/3sAEsya

The Worst Threat to Business Data Security: Employees
https://buff.ly/38lgjF3

Deflecting Insider Threats to Data Security
https://buff.ly/3yC5mt5

How Open Access BPO Future-Proofs Your Offshore Operations
https://buff.ly/3wmGuEx

----------
Learn more about smart, secure, and scalable #outsourcing over at OpenAccessBPO.com

#WeSpeakYourLanguage
#DataPrivacy
Open Access BPO
Open Access BPO4 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.

Here's how you can develop a branded customer service strategy: https://buff.ly/3L7FrMz

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO