3 False assumptions about social marketing and customer service

OABPO Blog Team Published on January 22, 2015 Last updated on February 17, 2021

Social media has become an indispensable part of most brands’ digital marketing strategy.

 

social media customer service agent learning

 

The immense help it brings to businesses in transitioning their marketing and customer service initiatives from traditional to online is enough reason for companies to start embracing social media, not to mention that the services social networks and messaging apps provide are virtually free.

Still, there are some who are still hesitant about dipping their toes into the realm of digital means of interactive communication. Others are venturing into it but are not fully using the vast array of tools available to them.

What could be holding back these companies from using social media to its full extent?

Here are the top myths surrounding social marketing and customer service that are debunked by findings gathered by the Singaporean leg of digital marketing agency We Are Social for its report, Digital, Social & Mobile in 2021.

  • You should be on Facebook

    superhero ripping open business suit facebook social media logo digital marketing customer service

    We’re not saying that Facebook is a bad platform for promotion and assistance; what we’re pointing out is the wrong notion that this is the only efficient channel out there. True, the social network still tops areas like member count and daily usage, but these are not the only factors you should look at when selecting the right tool to use.

    Some of the things you should consider are the type of people who dominate the platform, the activities you can launch there, your goals, and the level of interaction or engagement you can achieve.

  • Information from social media cannot be measured

    social media customer service agent thinking hard

    You can certainly measure the data you gather from social mediaโ€”that is, if you use the right metrics. What might be leading people to have this assumption is the overflowing data you could collect from social platforms that could be hard to control. To get a good grasp of them, only measure what matters to you. It could be quantitative ones like follower count, click-through rate, and conversion.

    Studying qualitative metrics like engagement (comments, shares, reviews, as well as their tone) can be more difficult, but they can give more useful analysis, depending on your goals.

  • Customers don’t need social media

    business executive in red scared of laptop

    In today’s technically-driven world, who isn t a member of a social network, a user of a messaging app, or even exposed to the slightest form of online interaction? Numbers have it that social penetration reaches almost a hundred percent in the West, while Asian nations, including developing ones, have far surpassed the average penetration rate of 37%. You may think that social is not that relevant to your audience now, but it’s only a matter of time before it starts dominating your market.

With most mobile users accessing the Internet throughout the day, it’s easier for brands to position themselves in full-view of customersโ€”whether for brand recall or customer service. Don’t fall behind on the times and outsource your social marketing and customer service to a partner you can trust, like Open Access BPO.

Set up an appointment to let us know about your unique business needs and we’ll craft customized solutions for you.

Join us on facebook
Open Access BPO 15 hours ago
๐—”๐˜ ๐˜๐—ต๐—ฒ ๐—ต๐—ฒ๐—ฎ๐—ฟ๐˜ ๐—ผ๐—ณ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฒ๐˜…๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ ๐˜„๐—ต๐—ผ ๐—ธ๐—ป๐—ผ๐˜„๐˜€ ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—บ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ.

This week's #LinkRoundup lists down the ways #CallCenter leadership is instrumental in developing #CustomerSupport that empowers #CX for brands: https://buff.ly/3tfmzbq

โ€ข ๐—›๐—ผ๐˜„ ๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—–๐—ฎ๐—ป ๐—›๐—ฒ๐—น๐—ฝ ๐—ฎ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€
https://buff.ly/46ssJmB

โ€ข ๐—ง๐—ผ๐˜‚๐—ด๐—ต ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐—”๐—น๐—น ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—ง๐—ฒ๐—ฎ๐—บ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐— ๐˜‚๐˜€๐˜ ๐— ๐—ฎ๐—ธ๐—ฒ
https://buff.ly/3PVKHYn

โ€ข ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—พ๐˜‚๐—ฒ๐˜€ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ ๐— ๐˜‚๐˜€๐˜ ๐—”๐—ฝ๐—ฝ๐—น๐˜†
https://buff.ly/3ZHL9xO

โ€ข ๐Ÿญ๐Ÿฌ ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐— ๐˜‚๐˜€๐˜ ๐—›๐—ฎ๐˜ƒ๐—ฒ
https://buff.ly/3ZxxwBf

โ€ข ๐—ง๐˜†๐—ฝ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—œ๐—ป๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€
https://buff.ly/3PVKHHR

โ€ข ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—ฑ ๐—™๐—น๐—ฎ๐—ด๐˜€ ๐—ง๐—ต๐—ฎ๐˜ ๐—ฃ๐—ผ๐—ถ๐—ป๐˜ ๐˜๐—ผ ๐—ฃ๐—ผ๐—ผ๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ
https://buff.ly/3ZC4UXt

โ€ข ๐—š๐—ฟ๐—ผ๐—ผ๐—บ๐—ถ๐—ป๐—ด ๐—™๐—ฟ๐—ผ๐—ป๐˜๐—น๐—ถ๐—ป๐—ฒ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€ ๐—ฎ๐˜€ ๐—–๐—ฎ๐—น๐—น ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€
https://buff.ly/3Zyx3Pd

----------
Open Access BPO's rigorous recruitment, training, and continuous development ensure that only the best specialists will work and lead your ops.

Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 18 hours ago
Receiving a negative performance review can be challenging, but it doesn't have to signal the end of the road.

Instead, it presents an opportunity for personal and professional growth, allowing you to return even more resilient and determined.

Read our blog post right now: https://buff.ly/469BCSj
And let's explore:
โ€ข the importance of recovering from a bad performance review;
โ€ข the causes of performance failures; and
โ€ข how to determine the best course of action to address these challenges

----------
Contact us today and find out how our 24/7 multichannel services (in over 30 languages) can upgrade your #CustomerExperience: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
Open Access BPO Yesterday
Knowing what influences customer expectations is the first step to improving your relationship with your customers.

Here are 7 things that can guide you: https://buff.ly/3tfzni4

----------
Cultivate your customer relationships with our smart business solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX
#CSat #CustomerSupport
Open Access BPO Yesterday
The right choice of words (and tone) can calm down and bring conversations to a better outcome...even if it's with an update customer.

Here are 5 statements #CustomerSupport agents need to tell irate callers: https://buff.ly/3PtRYOG

----------
For #outsourcing services that build and maintain strong customer relationships: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX
Open Access BPO 2 days ago
#SocialMedia has become the hub where consumers freely share their opinions, chat about brands, and express their thoughts on products.

That's why you need to provide memorable #CustomerSupport on these platforms at the speed of now:

Discover the 5 essential components of a strong social media #CX strategy here: https://buff.ly/3PC7dFg

----------
Give your brand a CX boost on the social web!

Upgrade your #CustomerService today:
OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerSatisfaction
#RepManagemenet
Open Access BPO 2 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/46t8p4u

----------
Let's turn mishaps into opportunities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO