The 3 types of customers that you should please

The 3 types of customers that you should please

Julie Pearl Published on February 13, 2015

Knowing the people you serve is one of the initial steps that telemarketers must take in order to sell to them well. The market segments you target may depend on your products, brand image, and other factors, but regardless of the industry you are in, there are roles that are present in every audience.Each type of customer has interests and buying behaviors that are unique to them. By knowing what those are, you understand their roles better and market to them successfully.

1. The Financier


If you look at your market as a family, the financier is the head or the provider who gives other members the financial resources and go signal when making purchases. If you’re doing B2B marketing, think of the financier as the boss who is present in every stage of the purchasing decision and takes lead in negotiations.

However, he’s not usually the one who will use the product; he s just there to buy it for another person. What he s really concerned about is the cost, so if you want to receive an okay from him, highlight the competitiveness of your prices. Convince him how availing your products or services can give long-term benefits to the owner. Since money matters highly to the financier, show how you can give him the best value for his money.

2. The Expert


You can call yourself lucky if an expert considers using your brand. This type of buyer knows the right things to look for when choosing a product, so if he includes you in his list, there s a high likelihood of him doing business with you.

Since he probably knows your product as much as you do, don t ruin the chance to demonstrate what your brand can do. Get one technical feature wrong, and he can get put off. You should also have an idea of how his relationship is with the financier. While the expert chooses what he thinks will work best, he may not have the last say on how much his company (or his dad) is willing to spend.

3. The User

elderly-woman-on-the-phone-holding-a-credit-card-and-facing-a-laptopOrdinary users are people who buy products to simply solve problems or satisfy consumer needs. They don t necessarily have a professional expertise about how your item is made. If something answers their needs, they d purchase it.

The key to selling to them is to see things from their perspective. Know how the problem is affecting them and how your product can help. It takes a lot of patience to market to common users, as they don t have expert knowledge about how your brand works. Give time in explaining its benefits in a way that would keep them interested and make them understand the features easily.


As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

Leave a Reply

Open Access BPO
Open Access BPO2 days ago
Companies delegate some of their processes to #CallCenter service providers to save time and resources. However, new businesses. such as #startups, should be careful of which tasks to outsource to ensure success:

#WeSpeakYourLanguage #Outsourcing #BPO
Open Access BPO
Open Access BPO3 days ago
We hope you have a fun and safe time with your loved ones wherever you plan to spend Thanksgiving this year. Happy #Thanksgiving!

#WeSpeakYourLanguage #OAHolidays
Open Access BPO
Open Access BPO4 days ago
Every entrepreneur's dream is to grow beyond his own shores, but how do you know if you're up to the challenge? Look out for these signs before taking your first step into international #expansion:

#WeSpeakYourLanguage #Startup #Offshore #Outsourcing
Open Access BPO
Open Access BPO6 days ago
High employee turnover costs money and resources. It also jeopardizes your #brand reputation. One way for #CallCenters to prevent all these from happening is to build an effective #CareerDevelopment program.

Learn more:

Open Access BPO
Open Access BPO1 week ago
#Thanksgiving is just a week away. #Ecommerce companies must suit up to face the onslaught of shoppers on one of the biggest shopping weekends of the year.

Here's how:

#WeSpeakYourLanguage #CustomerService #CX
Open Access BPO
Open Access BPO2 weeks ago
Consumers still think the best way to resolve their #CustomerService issues is via #email, even with the rise of new support channels. Follow these tips to maximize the advantages of providing effective #EmailSupport:

#WeSpeakYourLanguage #CallCenter