The 3 types of customers that you should please

Julie Pearl Published on February 13, 2015

group-of-people-holding-placards-that-spell-the-word-customer-market-segments
Knowing the people you serve is one of the initial steps that telemarketers must take in order to sell to them well. The market segments you target may depend on your products, brand image, and other factors, but regardless of the industry you are in, there are roles that are present in every audience.Each type of customer has interests and buying behaviors that are unique to them. By knowing what those are, you understand their roles better and market to them successfully.

1. The Financier

hand-receiving-money-from-man-in-suit

If you look at your market as a family, the financier is the head or the provider who gives other members the financial resources and go signal when making purchases. If you’re doing B2B marketing, think of the financier as the boss who is present in every stage of the purchasing decision and takes lead in negotiations.

However, he’s not usually the one who will use the product; he s just there to buy it for another person. What he s really concerned about is the cost, so if you want to receive an okay from him, highlight the competitiveness of your prices. Convince him how availing your products or services can give long-term benefits to the owner. Since money matters highly to the financier, show how you can give him the best value for his money.

2. The Expert

man-in-hardware-store-comparing-products-on-his-own-with-store-staff-in-the-background

You can call yourself lucky if an expert considers using your brand. This type of buyer knows the right things to look for when choosing a product, so if he includes you in his list, there s a high likelihood of him doing business with you.

Since he probably knows your product as much as you do, don t ruin the chance to demonstrate what your brand can do. Get one technical feature wrong, and he can get put off. You should also have an idea of how his relationship is with the financier. While the expert chooses what he thinks will work best, he may not have the last say on how much his company (or his dad) is willing to spend.

3. The User

elderly-woman-on-the-phone-holding-a-credit-card-and-facing-a-laptopOrdinary users are people who buy products to simply solve problems or satisfy consumer needs. They don t necessarily have a professional expertise about how your item is made. If something answers their needs, they d purchase it.

The key to selling to them is to see things from their perspective. Know how the problem is affecting them and how your product can help. It takes a lot of patience to market to common users, as they don t have expert knowledge about how your brand works. Give time in explaining its benefits in a way that would keep them interested and make them understand the features easily.

 

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
Join us on facebook
Open Access BPO 17 hours ago
Embrace the power of #diversity and drive positive change with #InclusiveHiring practices!

Our new blog post explores the transformative impact of inclusive hiring, providing insights and strategies to build a stronger, more inclusive workforce: https://buff.ly/3uHQV7c

----------
Our recruitment & training practices are meticulously designed to ensure exceptional #CX: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#DiversityandInclusion
#inclusivity
Open Access BPO 20 hours ago
When it comes to #CustomerService, every ounce of effort—both tiny and grand—counts.

Here's a list of 10 modest gestures your #CallCenter agents can do to build meaningful customer relationships: https://buff.ly/3Rc0wdZ

----------
Elevate #CustomerExperience by #outsourcing to a trusted 24/7 multilingual #BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#outsourcing #CX #CSat
#CustomerSatisfaction
Open Access BPO Yesterday
Ensuring memorable #CustomerExperience by providing high quality #CustomerSupport means two things:
• brands need to gain a 360-degree view of their customers; and
• brands need to satisfy a large part, if not all, of their customers' needs.

Do both by implementing a multichannel #CX management strategy: https://buff.ly/418ASeP

----------
Give your customers an unforgettable customer experience with multichannel #CustomerService: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#outsourcing #CX
#CustomerSatisfaction #CSat
Open Access BPO 11 days ago
Aside from the location advantage, the 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐥𝐮𝐜𝐫𝐚𝐭𝐢𝐯𝐞 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐜𝐚𝐥𝐥 𝐜𝐞𝐧𝐭𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 in Southeast Asia because of these Filipino qualities:
• neutral accent;
• multilingual proficiency;
• dedicated work ethics;
• resilience and adaptability; and
• close affinity with Western cultures.

Read: https://buff.ly/47sGAKD

----------
Partner with a #CallCenter with strong #CustomerExperience expertise: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CustomerSatisfaction #CSat #CX
Open Access BPO 11 days ago
𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 is a valuable metric to determine the challenges your #CustomerSupport team will face.
It allows you to manage your team and distribute the workload accordingly, paving the way for an efficient operational output.

Read: https://buff.ly/3R0VCk2

----------
Effective employee and ops management ensure high #productivity for optimal 24/7 coverage.

So, only partner with an #outsourcing specialist with robust and foolproof ops strategies that will make your brand soar: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
Open Access BPO 12 days ago
Creating culturally diverse teams in #CallCenters is not just a moral imperative but a strategic advantage.

Here are 6 more compelling reasons for ensuring #CulturalDiversity in the workplace: https://buff.ly/3MYaCO6

----------
Choose an #outsourcing partner with diverse teams and cultures:
OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#diversity #inclusitivity
Open Access BPO