The 3 types of customers that you should please

The 3 types of customers that you should please

Julie Pearl Published on February 13, 2015

group-of-people-holding-placards-that-spell-the-word-customer-market-segments
Knowing the people you serve is one of the initial steps that telemarketers must take in order to sell to them well. The market segments you target may depend on your products, brand image, and other factors, but regardless of the industry you are in, there are roles that are present in every audience.Each type of customer has interests and buying behaviors that are unique to them. By knowing what those are, you understand their roles better and market to them successfully.

1. The Financier

hand-receiving-money-from-man-in-suit

If you look at your market as a family, the financier is the head or the provider who gives other members the financial resources and go signal when making purchases. If you’re doing B2B marketing, think of the financier as the boss who is present in every stage of the purchasing decision and takes lead in negotiations.

However, he’s not usually the one who will use the product; he s just there to buy it for another person. What he s really concerned about is the cost, so if you want to receive an okay from him, highlight the competitiveness of your prices. Convince him how availing your products or services can give long-term benefits to the owner. Since money matters highly to the financier, show how you can give him the best value for his money.

2. The Expert

man-in-hardware-store-comparing-products-on-his-own-with-store-staff-in-the-background

You can call yourself lucky if an expert considers using your brand. This type of buyer knows the right things to look for when choosing a product, so if he includes you in his list, there s a high likelihood of him doing business with you.

Since he probably knows your product as much as you do, don t ruin the chance to demonstrate what your brand can do. Get one technical feature wrong, and he can get put off. You should also have an idea of how his relationship is with the financier. While the expert chooses what he thinks will work best, he may not have the last say on how much his company (or his dad) is willing to spend.

3. The User

elderly-woman-on-the-phone-holding-a-credit-card-and-facing-a-laptopOrdinary users are people who buy products to simply solve problems or satisfy consumer needs. They don t necessarily have a professional expertise about how your item is made. If something answers their needs, they d purchase it.

The key to selling to them is to see things from their perspective. Know how the problem is affecting them and how your product can help. It takes a lot of patience to market to common users, as they don t have expert knowledge about how your brand works. Give time in explaining its benefits in a way that would keep them interested and make them understand the features easily.

 

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Are you losing customers over time? Here are five reasons why #CustomerRelationships fall south and how you can deal with them.
Read more: https://zcu.io/9YwD

#WeSpeakYourLanguage #CX #CallCenter
Open Access BPO
Open Access BPO4 days ago
How do #tech companies boost customer relations? Find out how #CustomerSupport outsourcing creates opportunities for better customer experiences and business growth: https://zcu.io/4T2V

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO7 days ago
Businesses that can speak their customers’ language have the upper hand in foreign markets. But which #CustomerService languages should you include? Consider these top five languages to ensure global success: https://zcu.io/x5QC

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
The #outsourcing industry is faced with its own technical and natural crises. Check out these #CrisisManagement tips to ensure that your #CallCenter stays uninterrupted when dealing with unexpected situations: https://zcu.io/v3J0

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Asking the right questions enable #CallCenter agents to determine the root causes of an issue. This helps drive conversions 30% higher.

See how more of these #CustomerService insights can improve your support strategies: https://zcu.io/Vn6G

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
#ContentModeration is a vital tool for preserving a brand's positive online reputation. Here are figures that demonstrate why every company needs a team to manage their online #content: https://zcu.io/x5LW

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!