The 3 types of customers that you should please

The 3 types of customers that you should please

February 13, 2015

group-of-people-holding-placards-that-spell-the-word-customer-market-segments
Knowing the people you serve is one of the initial steps that telemarketers must take in order to sell to them well. The market segments you target may depend on your products, brand image, and other factors, but regardless of the industry you are in, there are roles that are present in every audience.Each type of customer has interests and buying behaviors that are unique to them. By knowing what those are, you understand their roles better and market to them successfully.

1. The Financier

hand-receiving-money-from-man-in-suit

If you look at your market as a family, the financier is the head or the provider who gives other members the financial resources and go signal when making purchases. If you’re doing B2B marketing, think of the financier as the boss who is present in every stage of the purchasing decision and takes lead in negotiations.

However, he’s not usually the one who will use the product; he s just there to buy it for another person. What he s really concerned about is the cost, so if you want to receive an okay from him, highlight the competitiveness of your prices. Convince him how availing your products or services can give long-term benefits to the owner. Since money matters highly to the financier, show how you can give him the best value for his money.

2. The Expert

man-in-hardware-store-comparing-products-on-his-own-with-store-staff-in-the-background

You can call yourself lucky if an expert considers using your brand. This type of buyer knows the right things to look for when choosing a product, so if he includes you in his list, there s a high likelihood of him doing business with you.

Since he probably knows your product as much as you do, don t ruin the chance to demonstrate what your brand can do. Get one technical feature wrong, and he can get put off. You should also have an idea of how his relationship is with the financier. While the expert chooses what he thinks will work best, he may not have the last say on how much his company (or his dad) is willing to spend.

3. The User

elderly-woman-on-the-phone-holding-a-credit-card-and-facing-a-laptopOrdinary users are people who buy products to simply solve problems or satisfy consumer needs. They don t necessarily have a professional expertise about how your item is made. If something answers their needs, they d purchase it.

The key to selling to them is to see things from their perspective. Know how the problem is affecting them and how your product can help. It takes a lot of patience to market to common users, as they don t have expert knowledge about how your brand works. Give time in explaining its benefits in a way that would keep them interested and make them understand the features easily.

 

As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO9 hours ago
Looking for a #ContentModeration solutions vendor? Look into different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/hoRO.

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO3 days ago
Wishing our colleagues, friends and family celebrating a happy #RoshHashanah. May you find joy, peace, and love in this new year.

#WeSpeakYourLanguage #OAHolidays #RoshHashanah5781
Open Access BPO
Open Access BPO3 days ago
Customer data present a rich opportunity for #brands to create lasting impressions upon their target demographic. Here's how you can manage crucial information better to achieve a 360-degree view of your customers: https://zcu.io/VWID

#WeSpeakYourLanguage #CustomerExperience
Open Access BPO
Open Access BPO4 days ago
We are on #LinkedIn! Follow Open Access BPO to catch up on the latest company news, industry insights, features, and blog updates every week.

Like, share, and comment on our posts to find like-minded people who you can exchange valuable conversations with: https://zcu.io/sxAl

#WeSpeakYourLanguage #OpenAccessBPOConnect
Open Access BPO
Open Access BPO5 days ago
Customers gravitate toward fast and convenient purchase methods. Amplify your #CustomerService strategy to ensure #CustomerSatisfaction and avoid getting repeat complaints: https://zcu.io/KWQZ

#WeSpeakYourLanguage #CustServ #CustomerExperience
Open Access BPO
Open Access BPO6 days ago
Having a single view of the customer allows brands to see all the issues encountered by clients. This equips the business with a deeper understanding of customers' problems, enabling faster #CallCenter resolution: https://zcu.io/mag0

#WeSpeakYourLanguage #CustomerService