4 Reasons Why Call Centers Should Build Culturally Diverse Teams

4 Reasons Why Call Centers Should Build Culturally Diverse Teams

Faith Ocampo Published on October 10, 2016Last updated on March 20, 2021

Although managing a diverse team can be challenging, evidence shows that working with people who are different from us can make us happier and more productive.

  1. A mishmash of ideas leads to innovation

    diverse call center coworkers comparing notes

    According to McKinsey, diverse companies are more likely to financially outperform less diverse workplaces. However, most call center managers frown upon the idea of handling a culturally diverse team. After all, it can admittedly be an extremely complex setup. Diversity in the workplace, if poorly managed, can trigger an avalanche of disasters: racial discrimination, ineffective communication, awkward interactions, and others.

    This is probably why only 40% of organizations consider themselves a diverse group, although many companies actively try to hire people from different backgrounds. Staff management will surely be challenging, and leaders must carefully think about how best to handle such teams.

    multilingual call center team leaders brainstorming

    If you can make it work, however, a culturally diverse team can bring you plenty of advantages. Reports after reports have shown that simply putting together people with varying characteristics leads to better organizational performance. Here’s how this happens.

    One of the best ways to solve an existing problem or to come up with a fresh idea is to bring a bunch of people together. With several heads working on a complex issue, you can build solutions that are founded on multiple perspectives. We call this informational diversity.

    This concept does not apply only to teams composed of people with varying expertise or roles; it also applies to culturally diverse groups. People with different beliefs, traditions, and experiences all bring something unique to the table that many others in the company may not know about. Thus, when you consolidate these ideas, you can produce great innovations stemming from numerous angles and perspectives.

  2. Diversity makes organizations smarter

    women leaders in business meeting

    Customer service is a competitive industry. Basically, call centers that can innovate fast, embrace successive technologies effortlessly, and cater to customers’ changing demands are best equipped to win the race.

    Cultural diversity can give you that competitive advantage.

    The power of diversity lies in how it can make us question the notions we’re holding onto. When presented with an opinion that contradicts ours, we widen our thinking and change the way we look at things. Compared with homogeneous groups, a diverse organizational structure can trigger growth and allow companies to make smarter decisions.

  3. Diverse teams are more productive than homogenous ones

    multicultural customer service agents in call center

    According to MIT economist Sara Ellison, “Having a more diverse set of employees means you have a more diverse set of skills, which could result in an office that functions better.”

    This is also true for call centers. By promoting diversity in the workplace, they can provide customer service in several languages, allowing them to work with more clients from anywhere in the world. Aside from driving more revenues, this lets outsourcing companies establish a global presence and optimize the customer experience.

  4. It drives up employee engagement

    call center team leaders in discussion during coffee

    Sodexo, an international brand that tags itself as a provider of quality-of-life services, cites staff diversity as a key in boosting people’s engagement. As they intentionally recruited employees with varying characteristics, cultural background, and gender, Sodexo also focused on promoting inclusion. After analyzing engagement survey results, they found out that people became happier and more productive in a diverse workplace that also bolsters camaraderie among employees.

    In call centers, wherein work can be quite repetitive, diversity can produce a more dynamic environment. This can help break the monotony in the office and create a lively atmosphere.

When choosing an outsourcing partner, find a call center with diverse teams and cultures. Open Access BPO is a multilingual firm offering customer experience, back office, and content moderation services from 6 international offices. With over 13 years of experience, we help brands speak their customers’ language and break into international markets without worries. Contact us to know more about our multilingual expertise.
 

Read More

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your staffing, training, quality assurance, and service/people management.

They're more diagnostic than curative: https://buff.ly/42DcwtH

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO3 days ago
You can think of #ContentModeration as the police guarding your online presence, be it on your website or #SocialMedia pages.
𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲 𝘄𝗲𝗯 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?

Find out by reading our blog: https://buff.ly/3ngOFjg

----------
Entrust your content moderation needs only to a trusted expert: https://buff.ly/40aOVin

#WeSpeakYourLanguage
#SocialMediaModeration
Open Access BPO
Open Access BPO3 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3JXTZkw

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO4 days ago
𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗵𝗲𝗮𝘃𝗶𝗹𝘆 𝗮𝗳𝗳𝗲𝗰𝘁𝘀 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.
Hire the right #CustomerSupport specialists and you can ensure excellent #CSAT.
Neglect #recruitment, and you risk losing your customers' trust.

• 𝐇𝐨𝐰 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 𝐇𝐢𝐫𝐞𝐬 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐑𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐯𝐞𝐬
https://buff.ly/3ZbMj2y

• 𝟓 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐅𝐢𝐧𝐝 𝐆𝐫𝐞𝐚𝐭 𝐂𝐚𝐥𝐥 𝐂𝐞𝐧𝐭𝐞𝐫 𝐀𝐠𝐞𝐧𝐭𝐬
https://buff.ly/3na1uvR

• 𝐆𝐞𝐧 𝐙: 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐖𝐨𝐫𝐤𝐟𝐨𝐫𝐜𝐞 𝐀𝐰𝐚𝐤𝐞𝐧𝐬 𝐟𝐨𝐫 𝐁𝐏𝐎𝐬 𝐚𝐧𝐝 𝐂𝐚𝐥𝐥 𝐂𝐞𝐧𝐭𝐞𝐫𝐬
https://buff.ly/3Z9Rq3j

• 𝐇𝐨𝐰 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐭𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬
https://buff.ly/3Z6tWfm

----------
Let us build your #CustomerService team and give your customers an unforgetable CX today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
𝗔𝗱𝗱𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝗲𝗮𝗻𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘅𝘁𝗿𝗮 𝗺𝗶𝗹𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀.
And the first step in providing value-added #CustomerSupport is knowing what's important to them.

Here are 5 ways you can make #CustomerExperience services extra special for both old and new customers: https://buff.ly/3LDfBnG

----------
Outsource now to give your customer the best brand experience possible: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerService
Open Access BPO
Open Access BPO4 days ago
To consumers, technical support agents play the role of digital first responders, saving the day when users encounter tricky technical problems on the device or software they're using.

Provide excellent #CustomerExperience and improve customer relationships by hiring #TechSupport Agents with these competencies: https://buff.ly/40nMUPJ

----------
Our stringent hiring & training practices ensure high quality #CustomerService for our customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenter #TechSupport
Open Access BPO