4 Ways virtual reality can alter customer service

4 Ways virtual reality can alter customer service

Faith Ocampo Published on January 13, 2016

businessman-controling-virtual-reality-interface

Using virtual reality technologies, brands and call centers can promise customers an immersive experience of a product or service.

If there s anything we re certain about the customer service industry, it s that it constantly evolves alongside technology. This dynamism allows brands to explore new ways of reaching out to customers in order to provide them a one-of-a-kind experience. Could virtual reality be the next game-changer?
As we ve seen during CES 2016, a lot of brands are working hard to push this trend into mainstream consumption. Oculus, HTC, and Sony have exhibited their own reality simulators in the form of a headset. Oculus had just announced the Rift, which sells at $599, and HTC now accepts preorders for the Vive. Meanwhile, Sony is working on the PlayStation VR as a companion to its gaming console.
While consumers are rejoicing, brands are also strategizing on how to incorporate this technology into their services. Along with other tech trends we ve seen at CES 2016, virtual and augmented reality can change several business aspects including marketing. But what about customer service?
The capacity of virtual reality technologies to immerse users in a different kind of experience can also be useful for brands and their call centers. Here’s how.
 

1.     New ways of product testing

businessman-hand-scrolling-through-products

One of the biggest barriers that hinders customers from purchasing a product online is that they can t really see how a product works. Three-dimensional simulators may be used to view products and perhaps even conduct some minor tests on them. This will allow prospective customers to familiarize themselves with a product so that they can decide faster.

 

2.     Virtual shopping

businessman-ecommerce-online-shopping-with-virtual-reality-interface

Have you ever wondered how brick-and-mortar stores still survive in the age of online shopping? Obviously, most customers prefer to personally see or test an item before finally buying them. But aside from this, most of us just really crave the shopping experience. Not one ecommerce site can replace the feel of entering stores, browsing an array of product selections, and getting personalized recommendations from sales representatives.

Virtual reality technologies can provide a more realistic version of this kind of customer experience. We won t be surprised if virtual shopping becomes a big trend in the near future, and the first brands to launch such a platform will surely gain a great advantage.

 

3.     Better modes of instruction

business-partners-customers-looking-through-virtual-reality-bridge

With reality simulators, customers will no longer be dealing with text-heavy and confusing manuals anymore. Troubleshooting can be as easy as wearing a headset and viewing hands-on instructions to fix an issue. Call centers can also provide real-time sessions to allow for two-way communication.

 

4.     Gamification

surprised-woman-wearing-virtual-reality-headset-playing-game

Perhaps the most obvious application of virtual reality technologies is entertainment, and brands can use them to better connect with customers. Aside from serving as a great marketing strategy, this will allow businesses to create a more immersive customer experience in order to retain customers and build loyalty.

 
 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

One response to “4 Ways virtual reality can alter customer service”

  1. How can virtual reality redefine customer experience? - Open Access BPO Neo Captive Blog says:

    […] There’s still a lot to explore about virtual reality. And with the emergence of various technologies that allow us to experience virtual scenarios, we can only either stay on the sidelines or take on the challenge of using these tools to provide cutting edge service to customers. […]

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO8 hours ago
Good #TechSupport enables you to keep your technologies accessible and fully functional for end-users 24/7. Streamline your #IT helpdesk with an expert #BPO provider to focus on business growth: https://zcu.io/uGWd

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
“Customers have higher expectations now. They have a little more money in their pocket to spend, and they’re going to be more discerning about the quality of the shopping experience.” - David VanAmburg, American Customer Satisfaction Index (ACSI) Managing Director

Read more: https://zcu.io/iARF

#WeSpeakYourLanguage #CX #CustomerService
Open Access BPO
Open Access BPO5 days ago
Are you losing customers over time? Here are five reasons why #CustomerRelationships fall south and how you can deal with them.
Read more: https://zcu.io/9YwD

#WeSpeakYourLanguage #CX #CallCenter
Open Access BPO
Open Access BPO1 week ago
How do #tech companies boost customer relations? Find out how #CustomerSupport outsourcing creates opportunities for better customer experiences and business growth: https://zcu.io/4T2V

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO1 week ago
Businesses that can speak their customers’ language have the upper hand in foreign markets. But which #CustomerService languages should you include? Consider these top five languages to ensure global success: https://zcu.io/x5QC

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
The #outsourcing industry is faced with its own technical and natural crises. Check out these #CrisisManagement tips to ensure that your #CallCenter stays uninterrupted when dealing with unexpected situations: https://zcu.io/v3J0

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!