5 Easy steps for a winning SMS retargeting campaign

5 Easy steps for a winning SMS retargeting campaign

Faith Ocampo Published on January 8, 2016

women-shopping-looking-at-smartphones

SMS retargeting is every marketer’s best friend. It s easy to set up, fast, and highly effective.

Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, brands can make more sales and generate better leads.

woman-with-shopping-bags-looking-at-smartphone

The beauty of this technique is that it acts to bridge gaps in customers purchasing journey. It provides customers several options and gently coaxes them into returning and then buying. If you want the quickest way to do this, SMS remarketing is the solution.

Using this mobile marketing strategy, you can send messages directly to customers phones. What s more, they won t need an Internet connection or a mobile app to view the messages. Also, unlike outbound calls, this process is less obtrusive because customers can take action at their most convenient schedule.
Follow these five steps to make your SMS re-campaigning a success.

1. Get your SMS retargeting tool ready.

cogs-with-smartphone-home-computer-car-icons

There are several marketing tools out there that would allow you to retarget customers. Google AdWords, for example, is one. Through these tools, you can customize your campaign, plot the sending schedule, and personalize your messages.

To link phone numbers with your ad unit, your website must prompt customers to subscribe to your text messages. When you make announcements, such as promos, discounts, and other exciting offers, customers who opted in to this feature will receive these updates.

2. Craft your messages strategically.

old-timey-writer-in-the-dark-with-typewriter

As you create remarketing messages, keep in mind that your goal is to encourage customers to return to your brand and make a purchase. Thus, your message must be catchy, fun, and creative.
As much as possible, try to focus on the why s—why customers should buy from you and why they need to choose your brand. You can persuade them through promos, discounts, and exclusive offers. Including links to your website would also speed up the customer s purchase.

3. Timing is everything.

businessman-using-computer-holding-smartphone-looking-at-watch

Most messages from companies, including SMS and emails, end up being ignored or deleted because they were sent at the worst possible timing. A little research into your target demographic would allow you to guess when they re most likely to be on their phone. Usually, the best time to send messages is during commuting hours, when many people are fiddling with their phones while going to or from work.

4. Take note of important dates and holidays.

businessman-hands-using-smartphone-writing-on-calendar-planner-notepad-with-coffee

Mobile is a great retargeting platform because it allows for a more personal and direct marketing approach. Marketers can further enhance the customer experience by sending greetings during important occasions and offering them exclusive gifts on those days.

5. Always allow your customers a way out.

fire-exit-door

Indeed, SMS remarketing is a great and convenient way to reach your target demographic, but don t get carried away with sending them tons of messages. Remember that you should respect your customers privacy at all times. Be polite enough to allow them to unsubscribe from your updates or they ll only end up even more frustrated with your brand.

However, you can avoid this by making sure that your messages are engaging and your timing s spot-on. If you can create the perfect blend between these factors, your retargeting campaign would surely be a success.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO5 hours ago
#OneWithDiversity is not just a themed hashtag we use when it's convenient or trendy, it's a commitment to be a safe space for our employees and partners. It's a promise to honor and celebrate their culture and authentic selves.

Pride Month may technically be over, but we'll continue to support and stand up for #diversity, equality, and #inclusivity because these are integral parts of Open Access BPO's core values. That's who we are.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO15 hours ago
Understanding how your approach can impact #CustomerService quality is only half battle; the language should be embraced by everyone in the company and understood by everyone who contacts you. Read: https://buff.ly/3nv3r2M

----------
Meet your global customers' demands with a language expert: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience
Open Access BPO
Open Access BPO2 days ago
Just before Pride Month ends, Open Access BPO is relaunching its an HIV/AIDS Webinar & Testing program.

It includes an HIV/AIDS awareness webinar and on-site testing in our Makati office.

Be more proactive about your sexual health and join us on TOMORROW, 9:00 AM to 3:00 PM.

#WeSpeakYourLanguage
#HIVawareness #AIDSawareness
#IdeaHubOA #OneForHealth
Open Access BPO
Open Access BPO2 days ago
It may seem like a month-long street party to some, #PrideMonth is also a protest against the discrimination and violence the LGBTQIA+ community has suffered through and continues to endure.

We asked some of Open Access BPO's #LGBTQIA+ employees what they resist against and stand for: https://buff.ly/3QUpqxG

#WeSpeakYourLanguage
#CelebratePride #Pride
#PrideMonth #PrideMonth2022
#LGBTpride
Open Access BPO
Open Access BPO3 days ago
#Email is one of the most important #CustomerService channels.
The key to optimizing it is to ensure that your messages are easy to digest and straight to the point.

Here are 7 tips for effective communication via email: https://buff.ly/3npmN9M

----------
Let a multichannel #CustomerService expert do the work for you: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerCare
#EmailSupport #MultichannelCustomerService
Open Access BPO
Open Access BPO7 days ago
#Throwback:
More than a celebration, #Pride is a commemoration of a violent past that gave light to the LGBTQIA+ community's plights.

We asked some Open Access BPO employees what they resist against and for: https://buff.ly/3HSZbDF

#WeSpeakYourLanguage
#CelebratePride #Pride #PrideMonth
#PrideMonth2022 #LGBTpride #FBF #FlashbackFriday
Open Access BPO