5 Easy steps for a winning SMS retargeting campaign


SMS retargeting is every marketer’s best friend. It’s easy to set up, fast, and highly effective.

Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, brands can make more sales and generate better leads.


The beauty of this technique is that it acts to bridge gaps in customers’ purchasing journey. It provides customers several options and gently coaxes them into returning and then buying. If you want the quickest way to do this, SMS remarketing is the solution.

Using this mobile marketing strategy, you can send messages directly to customers’ phones. What’s more, they won’t need an Internet connection or a mobile app to view the messages. Also, unlike outbound calls, this process is less obtrusive because customers can take action at their most convenient schedule.

Follow these five steps to make your SMS re-campaigning a success.


1.     Get your SMS retargeting tool ready.


There are several marketing tools out there that would allow you to retarget customers. Google AdWords, for example, is one. Through these tools, you can customize your campaign, plot the sending schedule, and personalize your messages.

To link phone numbers with your ad unit, your website must prompt customers to subscribe to your text messages. When you make announcements, such as promos, discounts, and other exciting offers, customers who opted in to this feature will receive these updates.


2.     Craft your messages strategically.


As you create remarketing messages, keep in mind that your goal is to encourage customers to return to your brand and make a purchase. Thus, your message must be catchy, fun, and creative.
As much as possible, try to focus on the why’s—why customers should buy from you and why they need to choose your brand. You can persuade them through promos, discounts, and exclusive offers. Including links to your website would also speed up the customer’s purchase.


3.     Timing is everything.


Most messages from companies, including SMS and emails, end up being ignored or deleted because they were sent at the worst possible timing. A little research into your target demographic would allow you to guess when they’re most likely to be on their phone. Usually, the best time to send messages is during commuting hours, when many people are fiddling with their phones while going to or from work.


4.     Take note of important dates and holidays.


Mobile is a great retargeting platform because it allows for a more personal and direct marketing approach. Marketers can further enhance the customer experience by sending greetings during important occasions and offering them exclusive gifts on those days.


5.     Always allow your customers a way out.


Indeed, SMS remarketing is a great and convenient way to reach your target demographic, but don’t get carried away with sending them tons of messages. Remember that you should respect your customers’ privacy at all times. Be polite enough to allow them to unsubscribe from your updates or they’ll only end up even more frustrated with your brand.

However, you can avoid this by making sure that your messages are engaging and your timing’s spot-on. If you can create the perfect blend between these factors, your retargeting campaign would surely be a success.



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