5 Easy steps for a winning SMS retargeting campaign

5 Easy steps for a winning SMS retargeting campaign

Faith Ocampo Published on January 8, 2016

women-shopping-looking-at-smartphones

SMS retargeting is every marketer’s best friend. It s easy to set up, fast, and highly effective.

Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, brands can make more sales and generate better leads.

woman-with-shopping-bags-looking-at-smartphone

The beauty of this technique is that it acts to bridge gaps in customers purchasing journey. It provides customers several options and gently coaxes them into returning and then buying. If you want the quickest way to do this, SMS remarketing is the solution.

Using this mobile marketing strategy, you can send messages directly to customers phones. What s more, they won t need an Internet connection or a mobile app to view the messages. Also, unlike outbound calls, this process is less obtrusive because customers can take action at their most convenient schedule.
Follow these five steps to make your SMS re-campaigning a success.

1. Get your SMS retargeting tool ready.

cogs-with-smartphone-home-computer-car-icons

There are several marketing tools out there that would allow you to retarget customers. Google AdWords, for example, is one. Through these tools, you can customize your campaign, plot the sending schedule, and personalize your messages.

To link phone numbers with your ad unit, your website must prompt customers to subscribe to your text messages. When you make announcements, such as promos, discounts, and other exciting offers, customers who opted in to this feature will receive these updates.

2. Craft your messages strategically.

old-timey-writer-in-the-dark-with-typewriter

As you create remarketing messages, keep in mind that your goal is to encourage customers to return to your brand and make a purchase. Thus, your message must be catchy, fun, and creative.
As much as possible, try to focus on the why s—why customers should buy from you and why they need to choose your brand. You can persuade them through promos, discounts, and exclusive offers. Including links to your website would also speed up the customer s purchase.

3. Timing is everything.

businessman-using-computer-holding-smartphone-looking-at-watch

Most messages from companies, including SMS and emails, end up being ignored or deleted because they were sent at the worst possible timing. A little research into your target demographic would allow you to guess when they re most likely to be on their phone. Usually, the best time to send messages is during commuting hours, when many people are fiddling with their phones while going to or from work.

4. Take note of important dates and holidays.

businessman-hands-using-smartphone-writing-on-calendar-planner-notepad-with-coffee

Mobile is a great retargeting platform because it allows for a more personal and direct marketing approach. Marketers can further enhance the customer experience by sending greetings during important occasions and offering them exclusive gifts on those days.

5. Always allow your customers a way out.

fire-exit-door

Indeed, SMS remarketing is a great and convenient way to reach your target demographic, but don t get carried away with sending them tons of messages. Remember that you should respect your customers privacy at all times. Be polite enough to allow them to unsubscribe from your updates or they ll only end up even more frustrated with your brand.

However, you can avoid this by making sure that your messages are engaging and your timing s spot-on. If you can create the perfect blend between these factors, your retargeting campaign would surely be a success.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Since the US is a cultural melting pot, businesses catering to the North American market would definitely benefit from skilled multilingual professionals. Read more about it here: https://bit.ly/3u9BlwH

Ready to add a second business language? Contact us: https://bit.ly/3lTr2ck

Interested in #onshoring from our #LasVegas site? Explore Open Access BPO Onshore™ Solutions: https://bit.ly/2XKlBnw

#WeSpeakYourLanguage #multilingual #outsourcing #bilingual
Open Access BPO
Open Access BPO1 day ago
English is the most commonly used business language. This should be your company's top choice if you want to tap the world's most powerful economies.

Here are the top languages businesses must offer to remain competitive in international markets: https://bit.ly/39NKqSF

For #CustomerService and #BackOffice support in over 30 languages, contact Open Access BPO today: https://bit.ly/3u9v3wQ

#WeSpeakYourLanguage #outsourcing
Open Access BPO
Open Access BPO2 days ago
Outsourcing to expert third-party providers open new opportunities and business innovations for international expansion. Open Access BPO explains the benefits for businesses who outsource: https://buff.ly/2XK3bDm

Get started on #multilingual #customerservice: https://buff.ly/3nXmy7h

#WeSpeakYourLanguage #outsourcing
Open Access BPO
Open Access BPO3 days ago
Get acquainted with Open Access BPO's operation facilities in the Philippines, US, Taiwan, and China.

Need help deciding which location best suits your #multilingual #callcenter needs? Contact us today: https://buff.ly/3zrnOBv

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
Enjoy these benefits when you outsource your #callcenter services:
✅ 24/7 availability across all support channels
✅ Flexibility and convenience
✅ Cost reduction

Learn more: https://buff.ly/2W0kyQ4

Message us to outsource today: https://buff.ly/3zsVdMr

#WeSpeakYourLanguage #multilingual #outsourcing
Open Access BPO
Open Access BPO5 days ago
As a #multilingual #outsourcing firm, Open Access BPO supports global companies and their clientele. #GDPR compliance ensures seamless #DataSecurity and access for customers.

Every consumer Open Access BPO touches has the freedom to choose how their personal data is handled and stored. https://buff.ly/3nP1IXB

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!