The effectiveness of short messaging system (SMS) both as a marketing and customer service platform has become influential for several businesses that most customer engagement strategists now describe mobile marketing as an inevitable business move. Not only can text messages let businesses reach customers faster, they can also present a convenient and simple method of information dissemination.
Although many brands have successfully explored the marketing potential of SMS, only few businesses have consciously used this cost-effective communication tool for remarketing purposes. Retargeting customers who have previously expressed interest in your products or services is a crucial step that can play a major role in the conversion game.
Remarketing is basically your way of reconnecting with quality leads by pitching in efforts that can make them appreciate your products or services more. If this process becomes complicated or inconvenient for your customers, you’re not helping your business gain more conversions. If you’re thinking of where to take your sales reinforcement strategies, here are four reasons why SMS can be a good platform of choice:
1. It demands fewer resources.
SMS remarketing eliminates the need for desktop computers or Internet connection, making it easier for your customers to read your messages anytime. It’s also less prone to language barriers, since modern tools can be used to modify messages according to their recipients’ preferences. Other than having an organized contact database and an efficient messaging program, you won’t be needing costly resources that are otherwise used in voice-based remarketing.
2. It lets your messages stay for a while.
Unlike verbally communicated messages, text messages stay longer in your target audience’s devices. Customers are likely to forget what you told them over the phone. Text messages, on the other hand, can be rechecked many times after they get sent as long as they aren’t deleted. The challenge now is to make sure each promotional message you’re sending highlights a valuable information that will urge the recipients to keep it in their inbox.
3. It causes less frustration.
Outbound sales pitches and calls often send a negative impression among customers. Telemarketers can be aggressive on the phone, and it usually takes great effort for customers to turn them down. Text messages are less annoying, since they don’t really demand recipients to do anything other than read. Your prospects can read your messages and decide what to do next at their most convenient time. This means that your invitation to get to know your business better can be received and processed when your customer is ready.
4. It allows greater sending frequency and volume.
If customers had to be reached several times, you definitely don’t want do it over the phone. Sending multiple text messages, as long as each message conveys a unique and valuable information, is more acceptable than calling your prospects every other day. This means that SMS can be a good communication tool when sending updates or time-limited offers. If your purpose is to educate your prospects while remarketing, then SMS would definitely be a promising platform.
Remarketing helps your business bring customers closer to your brand. This task only becomes problematic if you keep on using the same methods that your customers are trying to avoid. If you haven’t considered SMS as a remarketing platform, the reasons above can guide you in deciding whether this mobile marketing strategy is compatible with your business or not.