5 Reasons customers abandon shopping carts on your e-commerce site

OABPO Blog Team Published on August 18, 2014

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO
Nothing is more frustrating for an e-commerce store owner who invested a lot in designing an effective digital marketing strategy than to see his site s shopping cart abandonment rate go through the roof. It s normal for customers to change their mind at the last minute before finishing the checkout process. But if quite a number of customers are abandoning their shopping carts and that number is not going down for the past few months, there must be something wrong that remains undetected.

The initial step in preventing future customers from abandoning their shopping carts in your e-commerce website is to unravel the reasons why you re experiencing this in the first place. Here are the top five reasons online stores lose their customers at the last step of purchasing:

1. They were presented with unexpected price spikes.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Price-Spike

When customers are faced with unexpected costs in the form of shipping fees, taxes, or any processing fees, their tight budget might force them to not continue the process. Others may feel cheated on, since these additional costs and charges should have been clear to them from the start of their purchasing experience.

2. They were just testing your site s checkout features.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Testing-features

Sometimes, cart abandonment is a normal part of a customer s buying cycle. First time buyers tend to add items to shopping carts, proceed to the next few steps, and then finally retreat when credit card or payment details are asked from them. This is most likely because they just want to see how the process goes. The good news is, if they liked what they saw, they may come back to your site and purchase later.

3. They found a cheaper item elsewhere.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Heaper

If they find your products too costly, it s normal for customers to go look for cheaper alternatives somewhere else. Sometimes, they may also choose to add items to shopping carts of multiple sites simultaneously just for the sake of price comparison.

4. They think you re making things complicated for them.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Complicated

The checkout procedure should be simple and quick for your customers. If you require them to fill out a lot of forms or register and create a membership account, before making an order, your customers may be discouraged to go further into the buying process.

5. They are not satisfied with your payment options and security features.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO----

If the payment options you provide on your website are not convenient to your customers, they have no choice but to abandon their shopping carts. This usually happens when their credit or debit card is not listed on your accepted payment methods. Many customers also choose to end their buying process if they are unsure about the site s security features. Small and less known online stores often lose customers who are scared of phishing or being scammed.

If you are worried about the increasing shopping cart abandonment rate your e-commerce site is garnering lately, it s wise to take a look at these influencing factors before thinking of solutions. Once you are aware of the possible causes of abandonment, you can now devise commensurate action plans and work on preventing customers from abruptly ending their shopping experience.

Join us on facebook
Open Access BPO 3 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

——————————
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 13 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion
Open Access BPO 13 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 13 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 14 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

“This program is more than just planting trees; it’s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,” said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 14 days ago
𝐀𝐝𝐝𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐞 𝐭𝐨 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐦𝐞𝐚𝐧𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐱𝐭𝐫𝐚 𝐦𝐢𝐥𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬.
This means transforming basic interactions into meaningful connections.

It's the secret to building strong customer loyalty and driving business success by making customers feel valued and understood.

Dive deeper into what makes a truly value-added #CX and how it can significantly boost #CustomerLoyalty and overall business success: https://buff.ly/8Wxb9gw

——————————
Ready to transform your customer experience? Don't settle for less; elevate your #CX by partnering with a #CallCenter that truly goes the extra mile 24/7.

Learn how our dedicated team can enhance your customer interactions and drive loyalty.
Take the first step towards superior CX today: https://buff.ly/L6dUG5E

#WeSpeakYourLanguage
#CustomerSupport #BPO