5 Reasons customers abandon shopping carts on your e-commerce site

OABPO Blog Team Published on August 18, 2014

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO
Nothing is more frustrating for an e-commerce store owner who invested a lot in designing an effective digital marketing strategy than to see his site s shopping cart abandonment rate go through the roof. It s normal for customers to change their mind at the last minute before finishing the checkout process. But if quite a number of customers are abandoning their shopping carts and that number is not going down for the past few months, there must be something wrong that remains undetected.

The initial step in preventing future customers from abandoning their shopping carts in your e-commerce website is to unravel the reasons why you re experiencing this in the first place. Here are the top five reasons online stores lose their customers at the last step of purchasing:

1. They were presented with unexpected price spikes.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Price-Spike

When customers are faced with unexpected costs in the form of shipping fees, taxes, or any processing fees, their tight budget might force them to not continue the process. Others may feel cheated on, since these additional costs and charges should have been clear to them from the start of their purchasing experience.

2. They were just testing your site s checkout features.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Testing-features

Sometimes, cart abandonment is a normal part of a customer s buying cycle. First time buyers tend to add items to shopping carts, proceed to the next few steps, and then finally retreat when credit card or payment details are asked from them. This is most likely because they just want to see how the process goes. The good news is, if they liked what they saw, they may come back to your site and purchase later.

3. They found a cheaper item elsewhere.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Heaper

If they find your products too costly, it s normal for customers to go look for cheaper alternatives somewhere else. Sometimes, they may also choose to add items to shopping carts of multiple sites simultaneously just for the sake of price comparison.

4. They think you re making things complicated for them.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Complicated

The checkout procedure should be simple and quick for your customers. If you require them to fill out a lot of forms or register and create a membership account, before making an order, your customers may be discouraged to go further into the buying process.

5. They are not satisfied with your payment options and security features.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO----

If the payment options you provide on your website are not convenient to your customers, they have no choice but to abandon their shopping carts. This usually happens when their credit or debit card is not listed on your accepted payment methods. Many customers also choose to end their buying process if they are unsure about the site s security features. Small and less known online stores often lose customers who are scared of phishing or being scammed.

If you are worried about the increasing shopping cart abandonment rate your e-commerce site is garnering lately, it s wise to take a look at these influencing factors before thinking of solutions. Once you are aware of the possible causes of abandonment, you can now devise commensurate action plans and work on preventing customers from abruptly ending their shopping experience.

Join us on facebook
Open Access BPO 7 hours ago
Promoting #CallCenter agents to leadership roles is crucial for both talent development and ensuring a consistent #CustomerExperience.

Structured training programs are the bedrock for building the skills that enable these new leaders to effectively oversee their teams.

Let's discuss how to infuse these key points into a future leader's workplace persona: https://buff.ly/uD7ouM6

——————————
Partner with an #outsourcing firm that finds a way to leverage accents and multilingualism to deliver excellent #CX.

Outsource your business needs to Open Access BPO's expert team, supporting over 30 languages.

Contact us today.
Let's start planning your ops: https://buff.ly/n3TzYaF

#WeSpeakYourLanguage
Open Access BPO Yesterday
Boosting agent #productivity and #satisfaction is a critical strategy for increasing efficiency in #CallCenters.

A positive work environment leads to more engaged employees, which in turn improves #CustomerService and retention.

A highly engaged and motivated workforce is essential for providing excellent #CustomerService and retaining top talent.

Check out these 5 tips to boost #EmployeeEngagement and productivity in #ContactCenters: https://buff.ly/ba5Mx36

——————————
See how Open Access BPO's dedication to employee training, engagement, and a diverse culture helps us deliver a superior #CustomerExperience: https://buff.ly/uTdQH3D

#WeSpeakYourLanguage
#CSat #CustomerSupport #CX
#CustomerSatisfaction #CSat
#EmployeeManagement
Open Access BPO 2 days ago
Open Access BPO is taking a big step towards a healthier workplace with a new program designed to help employees build lasting, healthy habits.

The multilingual call center's initiative focuses on holistic wellness practices that are perfectly suited for the #BPO environment, including physical fitness, nutrition, and stress management.

See how we're revolutionizing employee wellness: https://buff.ly/dXBijx5

——————————
The success of our team is our top priority, and that dedication is reflected in the results we deliver for our clients.
We believe that a happy and healthy workforce is the best foundation for a successful partnership.

Looking for an outsourcing partner that's invested in both its people and your brand? Let's talk: https://buff.ly/n3TzYaF

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork #EmployeeEngagement
Open Access BPO 3 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗡𝗲𝘄 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲

Multilingual call center 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 has launched its largest employee wellness program, 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.

The three-month program was launched July 30 at the company's Robinsons Summit Center HQ in Makati, with a live stream to its Davao and work-from-home teams. According to Senior Director Nate Martinez, SHIFT focuses on a holistic approach to fitness and nutrition to promote lasting lifestyle changes.

The initiative, which stands for 𝐒𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝐇𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝐈𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝐅𝗶𝘁𝗻𝗲𝘀𝘀 𝐓𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, aims to help employees in the business process outsourcing (BPO) industry build healthier, sustainable habits.

Company Nurse Princess Ann Louisse Pascual provided a detailed overview of the program, emphasizing its goal of long-term wellness rather than just short-term fitness goals. Nurse Supervisor Shania Semper also highlighted the importance of health and wellness within the BPO industry.

The company anticipates this investment in wellness will lead to a more productive, engaged, and healthier workforce.

This initiative is a testament to the company's commitment to building a supportive, people-first culture, with the goal of fostering improved employee well-being, morale, and overall performance.

#WeSpeakYourLanguage
#OneForHealth #WorkLifeBalance
#MentalHealthMatters #IdeaHubOABPO
#EmployeeWellness #WellbeingAtWork
Open Access BPO 4 days ago
Excellent #CustomerService is built on #EmployeeSatisfaction.

And to improve the #CallCenter agent experience, you must give your #CX reps a reason to be proud—
• of their work, and
• of the company that trusts them to do it.

𝗦𝗶𝗺𝗽𝗹𝘆 𝗽𝘂𝘁, 𝗶𝘁'𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗮𝗸𝗶𝗻𝗴 𝗰𝗮𝗿𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀.
Here are some reasons why you should improve the #EmployeeExperience:
https://buff.ly/GVukltY

——————————
Great #CustomerSupport starts with a great team.
Learn how our services can help you create an exceptional agent experience, and in turn, a better experience for your customers.

Get access to empowered customer service experts to frontline your programs: https://buff.ly/n3TzYaF

#WeSpeakYourLanguage
#CustomerExperience #CallCenterAgent
#CallCenterAgentExperience #AgentSatisfaction
#EmployeeManagement #EmployeeEngagement
Open Access BPO 14 days ago
Driving excellent #CustomerExperience hinges on the diverse perspectives within your team.

Cultivating a culturally competent environment not only enriches your workforce but directly translates to superior service for a global customer base.

Join us as we discuss how #diversity elevates #CX!
Dive deeper into our insights and share your thoughts: https://buff.ly/fqcGUQK

——————————
Partner with a team that values and leverages diversity for outstanding results.

Contact us today to discuss your outsourcing needs: https://buff.ly/fNfWbTE

#WeSpeakYourLanguage
#CulturalDiversity #EmployeeManagement
#DiversityManagement #CustomerSuccess