5 Reasons your customers aren’t engaging with you on Facebook

Alistair Roque Published on July 15, 2015

Lego-minifigures-busy-blurred-sad-ignored-figure-in-blue-business-suit-in-the-middle
Social media marketing thrives on online engagements and conversations between customers and brands. Marketers utilizing this modern marketing tool can never find success if they don t understand the value of human connections. Without actual conversations, the customers online engagement with the brand becomes passive and uninspiring.

No matter how visible you may be on Facebook or any other social networking site, if you re not propagating any interaction with your customers, then you re not really gaining anything. Here are some probable reasons why your social media content is falling short in striking conversations with your audience:

1. Your social media content looks boring.

female-yawning-holding-smartphone

If your posts aren’t visually appealing, they’re most likely going to be ignored by readers. Posts that are text-heavy or accompanied by dull images won t grab the attention of social media users whose Facebook News Feed are flooded by other marketing materials. That s why it s also important to add variety to your content. Once in a while, you can share striking and colorful images, infographics, or videos that bring life to your marketing message.

 

2. Your content isn’t share-worthy.

mouse-cursor-closing-window

The posts that garner the most number of likes, comments, or shares on Facebook are usually the ones that people would like to share with their own circles. These are commonly posts that inspire, elicit strong emotions, and are relatable. It s important that you know which type of posts people look forward to seeing on their News Feed. Read the content that your followers share. Browse through the trending posts on Facebook. Studying your customers online activity will help you come up with share-worthy and interesting posts.

 

3. You re not starting a conversation.

female-business-employee-trying-to-speak-tape-cover-mouth

People won t talk to you on Facebook if you re not asking them relevant questions. It s always good to ask people to share their opinions on things or even their personal experiences. This is your way to start a dialogue with your customers. Questions don t necessarily have to be heavy and serious; they can be fun and light-hearted. They must, however, be within your industry s niche. Remember, you re still promoting your brand, so you can t just post random or generic questions.

 

4. Your content isn’t valuable to them.

asian-male-employee-in-glasses-shrugging-in-front-of-laptop-computer

There s a reason why people follow you or like your page on Facebook. They want to know the latest news and updates about your products or services. If the things that you share on social media aren t what your followers are expecting to hear from you, then they will stop keeping track of your Facebook activity. Posts about your recent promotions, discounts, contests, and new merchandise are examples of content that keep users engaged.

 

5. You’re not telling users what to do next.

diverse-business-group-businesswoman-with-mouth-covered-by-tape

Calls-to-actions (CTA) prompts are important because some users won t have an idea what to do next after reading your post. Telling them to go to your website, ask a question, submit an entry, or leave a comment will urge them to engage further with your brand. CTA prompts must never sound too pushy or sales-driven, otherwise, people will start ignoring your posts or block them from their News Feed.

The key ingredient to social media marketing success is user engagement. Conversations help you build relationship with your customers online. In order to start a dialogue with your customers, your content must be interesting and relevant to them. With consistent user engagement, you can execute your branding strategy better, spread awareness, and attract more prospective customers to your Facebook Page.

Join us on facebook
Open Access BPO 20 hours ago
Customers are more likely to stay loyal to brands that build meaningful ties with them. This entails conversational interactions.

If your agents are still not adopting a humanized tone, you need to update your #CustomerService strategy: https://buff.ly/4a5p4NU

----------
Supercharge #CustomerExperience with our skilled teams, hyper-customized ops strategies, training programs, and optimized tech tools: https://buff.ly/3IVyWhl

#WeSpeakYourLanguage
#CustomerSupport #CX
#CSat #CustomerSatisfaction
Open Access BPO 23 hours ago
A multilingual #CallCenter provides the most vital support a business needs when expanding overseas.

𝗕𝘂𝘁 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗶𝗰𝗵 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗻𝗲𝗲𝗱 𝗶𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁?
Find out here: https://buff.ly/43wVUVA

----------
Partner with a multilingual #CX expert for an unforgettable #CustomerExperience:
https://buff.ly/49agL27

#WeSpeakYourLanguage
#CustomerSupport #CSat
#CustomerService #CallCenters
Open Access BPO Yesterday
Understanding your consumers' needs enables you to:
• improve the #CustomerExperience;
• earn customer loyalty;
• devise better marketing strategies;
• grow your demographic; and
• increase your revenues.

Here are 5 methods that can help your business have better knowledge of your customers' needs: https://buff.ly/3IWIQPC

----------
Partner only with an outsourcer with the expertise, resources, and manpower your brand needs: https://buff.ly/3PG8V9v

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
Open Access BPO 2 days ago
𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐛𝐚𝐝 𝐧𝐞𝐰𝐬 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐞𝐚𝐬𝐲, 𝐛𝐮𝐭 𝐢𝐭'𝐬 𝐚 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐬𝐤𝐢𝐥𝐥 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐦𝐚𝐬𝐭𝐞𝐫.

Our blog post provides you expert tips and strategies to help you handle these situations with empathy and professionalism.

Discover effective strategies and best practices to ensure your communication remains clear, respectful, and compassionate: https://buff.ly/3PzDMVm

----------
Deliver exceptional #CustomerExperience with our services to ensure #CustomerRetention and foster brand loyalty: https://buff.ly/49cyrdm

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#outsourcing #CustomerSatisfaction
Open Access BPO 2 days ago
Your team embodies your brand to customers, from representing your values to delivering a top-notch experience.

That's why hiring those who match your brand's promise is a must. Otherwise, their inadequacies will misrepresent you as an unreliable company.

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐚𝐟𝐟𝐞𝐜𝐭𝐬 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:
https://buff.ly/3TSCwPJ

----------
Outsourcing with us today and get a team of dedicated experts for your business needs.
We develop programs from the ground up to ensure each process and solution matches with your brand’s needs and deeply addresses your customers' demands.

Contact us today and let our program developers know what your goals are, and we’ll help you get there: https://buff.ly/499VtSb

#WeSpeakYourLanguage
#CustomerSupport #CallCenters
#CX #oustourcing #recruitment
Open Access BPO 3 days ago
Unresolved #CustomerService issues cause repeat complaints, which can have severe consequences like:
• customer dissatisfaction;
• loss of sales opportunities;
• increase in #CX expenses; and
• a blow to your brand reputation.

Minimize repeat complaints and elevate #CustomerSatisfaction and loyalty with these invaluable #CustomerExperience tips:
https://buff.ly/4962400

----------
Heighten CX by partnering with the right industry expert: https://buff.ly/3Tx9aoC

#WeSpeakYourLanguage
#CSat #CustomerSupport
Open Access BPO