5 Twitter tweaks for successful social media marketing

5 Twitter tweaks for successful social media marketing

OABPO Blog Team Published on April 22, 2014

social-media--twitter
The Twitter profile redesign has been gradually rolling out for several active and popular accounts. While the rest of the Twitterverse waits for its turn, social media managers are prepping for the change by optimizing their online marketing strategies based on the microblogging site’s recent major overhaul.

Below are some of the additions and alterations Twitter made on the user profile, and along with them are tips to make the most out of the redesign.

•   Larger header

social-media--AFL-Twitter_II

Just like how businesses are taking advantage of Facebook’s timeline cover photo, you could use Twitter’s new banner to push your company’s branding efforts. It’s a valuable on-page real estate where you can showcase what your company is all about by featuring your main products, a sneak peak of your office, your happy customers, or any image representing your company’s message.

•   Pinned tweet

Pinned tweets are posts that you put to appear above other tweets. You could use this feature to tell your market what they need to know right now and what you want people to share. Do you have an upcoming event, an ongoing promo, or a certain product that needs more exposure? You could pin tweets so that when followers visit your profile, this will be the first post they see and possibly share.

•   Best tweet

Tweets with the most engagements (favorites, retweets, replies) will appear larger, making them more visible to your followers. To make them even more prominent, you should make more visual posts. Photos and videos sell better than plain text, so multimedia tweets would likely garner higher levels of social media engagement.

•   Filtered view

The Twitter redesign allows profile visitors to sort text tweets from multimedia posts and ordinary tweets from replies. So if you start a tweet with the “@” sign followed by another user’s Twitter handle, this tweet will be counted as a reply and may not be visible to those who filter out reply posts. If you want replies to specific people to be visible to others, you should put a period before the @mention.

The makeover also puts the “favorites” in the limelight, so you better be strategic with your favoriting activities. Try marking favorites only on positive testimonials. This way, you acknowledge your customers’ engagement and show profile visitors your brand’s positive market reception.

•   Grid view

Don’t just make more visual posts; make those visuals self-explanatory. According to a a Buffer study, images that summarize the tweet or tell the message with just one look get 150% more customer engagements than tweets without photos.

People on the Internet want more images and less words, so Twitter is riding along the “visualization” trend that is taking social media by storm. Brands should likewise adapt to stay afloat in today’s ever-evolving marketing landscape.

Image credit: “Flight of the Bluebird” by greyweed on Flickr, used under CC BY-NC-SA 2.0 / Resized from original

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.

But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3UZf4i0

----------
Let's create a program hyper-customized for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO
Open Access BPO1 day ago
Making your #CallCenter agents happy boosts #productivity and elevates #CustomerExperience.
Here's how you can make their lives easier: https://buff.ly/3UQvadX

----------
It's #CSweek! Don't forget to express your appreciation to the awesome people assisting your customers. Celebrate the job they do!

Let's build you a well-engaged #outsourcing team: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #EmployeeEngagement
Open Access BPO
Open Access BPO1 day ago
It's 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗲𝗸, a weeklong celebration of the value of #CustomerSupport and the people who assist customers.

We recognize our people across Open Access BPO's international locations and celebrate them for the awesome work they do.

#WeSpeakYourLanguage
#CustomerServiceWeek
#CSWeek #CelebrateService
Open Access BPO
Open Access BPO4 days ago
#Gamification claims to lighten stressful jobs, but is this truly helpful in #TechnicalSupport?

Join us as we explore just how effectives this strategy is in the #CallCenter: https://buff.ly/3LU2M6p

----------
We build strategies that empower people and solidify brand loyalty for our partners: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#EmployeeManagement #EmployeeEngagement
#CustomerExperience
Open Access BPO
Open Access BPO6 days ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO1 week ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO