5 Twitter tweaks for successful social media marketing

5 Twitter tweaks for successful social media marketing

OABPO Blog Team Published on April 22, 2014

social-media--twitter
The Twitter profile redesign has been gradually rolling out for several active and popular accounts. While the rest of the Twitterverse waits for its turn, social media managers are prepping for the change by optimizing their online marketing strategies based on the microblogging site’s recent major overhaul.

Below are some of the additions and alterations Twitter made on the user profile, and along with them are tips to make the most out of the redesign.

•   Larger header

social-media--AFL-Twitter_II

Just like how businesses are taking advantage of Facebook’s timeline cover photo, you could use Twitter’s new banner to push your company’s branding efforts. It’s a valuable on-page real estate where you can showcase what your company is all about by featuring your main products, a sneak peak of your office, your happy customers, or any image representing your company’s message.

•   Pinned tweet

Pinned tweets are posts that you put to appear above other tweets. You could use this feature to tell your market what they need to know right now and what you want people to share. Do you have an upcoming event, an ongoing promo, or a certain product that needs more exposure? You could pin tweets so that when followers visit your profile, this will be the first post they see and possibly share.

•   Best tweet

Tweets with the most engagements (favorites, retweets, replies) will appear larger, making them more visible to your followers. To make them even more prominent, you should make more visual posts. Photos and videos sell better than plain text, so multimedia tweets would likely garner higher levels of social media engagement.

•   Filtered view

The Twitter redesign allows profile visitors to sort text tweets from multimedia posts and ordinary tweets from replies. So if you start a tweet with the “@” sign followed by another user’s Twitter handle, this tweet will be counted as a reply and may not be visible to those who filter out reply posts. If you want replies to specific people to be visible to others, you should put a period before the @mention.

The makeover also puts the “favorites” in the limelight, so you better be strategic with your favoriting activities. Try marking favorites only on positive testimonials. This way, you acknowledge your customers’ engagement and show profile visitors your brand’s positive market reception.

•   Grid view

Don’t just make more visual posts; make those visuals self-explanatory. According to a a Buffer study, images that summarize the tweet or tell the message with just one look get 150% more customer engagements than tweets without photos.

People on the Internet want more images and less words, so Twitter is riding along the “visualization” trend that is taking social media by storm. Brands should likewise adapt to stay afloat in today’s ever-evolving marketing landscape.

Image credit: “Flight of the Bluebird” by greyweed on Flickr, used under CC BY-NC-SA 2.0 / Resized from original

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 hour ago
It's been reported that strong workplace cultures prompted 4x increase in revenue growth and annual returns in many companies.

What's your partner #CallCenter's culture and how can you tweak it to drive up #productivity and #EmployeeEngagement? | https://buff.ly/39AYYbg

----------
Grow with an #outsourcing firm that thrives in its diverse work culture. Grow with us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Measuring and improving on your customer effort score must be one of the main priorities of managers and #CustomerSupport providers. | https://buff.ly/39XPKG7

----------
Nip #CustomerChurn in the bud and ensure #BrandLoyalty with seamless 24/7 multilingual support: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
Build a #mobile #CustomerService strategy that works. You'll know your mobile strategy works if you've achieved these key features: https://buff.ly/3sDYLdS

----------
Contact us today For #multichannel #CustomerSupport that works: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
#CallCenters must understand their customers' unique communication styles so they can assist them more effectively. Here are 4 typical communication patterns among customers and some tips on how to handle them: https://buff.ly/39w7ybm

----------
Open Access BPO knows your customers. For proactive #CustomerSupport, contact us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService
Open Access BPO
Open Access BPO3 days ago
#CallCenter leaders play a central role in helping campaigns grow. Team leaders especially are responsible for the progress and the quality of service that #CustomerSupport agents provide the brand's customers.

Here are the 5 biggest enemies of great leadership (and a few tips on how to be a good leader): https://buff.ly/3M5iMC0

Find great call center agents and team leaders to manage your brand's growth when you partner with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Personalized solutions empower brands to provide high-quality support to their customers and their growing needs.
With the help of a capable #CallCenter, you can be sure these areas are being covered: https://buff.ly/3sCjnTS

----------
Build your hyper-customizable #CustomerSupport, #BackOffice, or knowledge-based support program with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport
Open Access BPO