5 Winning traits of successful e-commerce businesses

5 Winning traits of successful e-commerce businesses

OABPO Blog Team Published on September 3, 2014Last updated on May 14, 2021

Successful entrepreneurs and business owners have similar winning characteristics, and so do well-established e-commerce businesses.

Before you start thinking of which digital marketing strategy can take you to greater heights, the most fundamental step to ensuring success for your online business is just learning what distinguishes mediocre e-commerce sites from those that do extremely well.

The things that can make your e-commerce business truly successful are not rocket science. But even though you’ve heard of them a few times in the past, it’s still interesting to note that many businesses take these traits for granted and end up getting them wrong.

To help you get more out of your e-commerce business venture, here are some proven qualities of online businesses that made it to the top:

  1. Great product

    5 Winning traits of successful e-commerce businesses- Open Access BPO- Great product
    This is probably common knowledge, but it’s still important to emphasize that the single most important way to guarantee success for your e-commerce business is having a great product. It must respond to the needs of your target customers and the current market conditions. You need to make sure your product will entice a good number of consumers, since constant public demand is an ingredient to long-term success for any business.

  2. Captivating product descriptions

    5 Winning traits of successful e-commerce businesses- Open Access BPO- Captivating product descriptions
    Writing the descriptions about your products can be quite a task, but it can actually make or break the sale. Online shoppers don’t get to physically touch the products you are selling, so describing to them vividly the experience that they will get once they purchase items can give them a little push. Avoid reusing the manufacturer’s product description. It must reflect your brand personality; hence, you must use a consistent and unique voice when describing all items of your product line.

  3. Exceptional buying experience

    5 Winning traits of successful e-commerce businesses- Open Access BPO- Exceptional buying experience
    There are several possible questions that customers may think of while browsing your e-commerce website. Don’t make the process of finding answers difficult for them. If you can’t provide live chat support, make sure your website has a dedicated page for customer references, such as answers to frequently asked questions (FAQ), shipping and payment guidelines, or return policies. The ordering process must also be easy to accomplish, and payment methods must be flexible to accommodate more customers.

  4. Compelling call-to-action prompts

    5 Winning traits of successful e-commerce businesses- Open Access BPO- Compelling call-to-action prompts
    Your e-commerce website must make use of buttons or prompts that encourage visitors to take further action. Call-to-action (CTA) prompts must be strategically placed in your website. For example, aside from the order link that you place in the description box of a product, you can add a CTA prompt that invites customers to browse related products or those having similar features.

  5. Dedicated management and support team

    5 Winning traits of successful e-commerce businesses- Open Access BPO- Dedicated management and support team
    Successful e-commerce businesses have staff that takes care of their different sub-operations. There must be a clear delegation of tasks. Usually, business owners find people to handle voice and non-voice customer support, order processing, packaging and shipping, and post-order monitoring functions. Others would hire creative design and content marketing experts. Outsourcing all of these services to an offshore provider is also an effective way of ensuring that these functions are in good hands.

The road to success for e-commerce businesses isn’t a shady one. It has been explored many times by the wisest business owners in the past. In fact, it doesn’t matter if your online business is still new or has been existing for some time. These characteristics can be achieved as long as there’s a conscious effort and strong business focus.

It all boils down to strategically leveraging the mentioned traits in order to stand out from the competition. So if you want to be part of the roster of e-commerce business winners, you should learn from the experiences of others and plan your own road to success.

Now that you know what winning traits to develop, let’s take your e-commerce business to the next level with outsourcing solutions. Do you need to improve your customer experience, back office processes, or content management? Contact us to get started on turning your e-commerce business from good to awesome!

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO13 hours ago
Chronic workplace burnout can lead to high employee attrition rates in #CallCenters. What should #CustomerSupport managers do to address this?

Here are 6 signs that your #CustomerService agents are burning out (and some tips for handling them): https://buff.ly/3Atq0fu

----------
Go with the #outsourcing firm that cares for its teams: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#EmployeeManagement
Open Access BPO
Open Access BPO20 hours ago
Employee self-care is everyone's personal responsibility. Ensuring it involves maintaining health and wellbeing and enables employees to prevent and manage work-related stress.

Here are helpful ways to ensure employee self-care: https://buff.ly/3AreOjv

----------
We empower our employees to create #CustomerExperiences for your customers. Outsource with us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#EmployeeManagement
Open Access BPO
Open Access BPO2 days ago
Ensuring memorable #CustomerExperience by providing high-quality #CustomerSupport means two things:
• brands need to gain a 360-degree view of their customers; and
• brands need to satisfy a large part, if not all, of their customers' needs.

One of the best ways to do both is to implement a multichannel customer experience management strategy: https://buff.ly/3QrejLX

----------
Give your customers an unforgettable customer experience with multichannel customer support: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
As we manage and run our programs, our Quality Assurance team oversees each support team member's performance to ensure our partners that their customers receive high-quality support.

They follow a strict set of metrics to analyze performance, provide recommendations, and work with our partners to develop improvements.

Here's how our flexible #outsourcing solutions match every partner's operational goals, schedules, and budgets: https://buff.ly/3C9wiT2

----------

Let's get your outsourcing projects started. Chat with our program experts today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#infographics #BPO #CallCenters #KPO
Camilo Mendoza Villanueva Jr
Camilo Mendoza Villanueva Jr2 days ago
Research course done for Project SPARTA PH's Data Analyst pathway!

Thank you so much, Development Academy of the Philippines and Open Access BPO, for the opportunity.

Happening PH
Open Access BPO
Open Access BPO3 days ago
Much of the success of #CustomerService depends on how well agents can handle difficult conversations.

Characterized by lots of confusion and unproductive dialogues, these types of transactions slow down problem resolution.

Here are the four typical communication patterns among customers and some tips on how to handle them.

----------
For high-quality #CustomerSupport, go with a trusted multilingual #outsourcing firm: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CallCenter
Open Access BPO