Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Retargeting, also called remarketing, is one of the hottest digital marketing terms in recent years. It’s also one of those marketing practices everybody seems to be confused about. This post...
Consumer psychology can be used to persuade customers to buy your products. Emotional marketing is the best example of this. Emotions have a significant influence on consumer behavior. This is...
Closing deals with top-level prospects is every entrepreneur’s dream. However, before you can get there, you’ll be encountering plenty of roadblocks first.
The desktop’s long-lived dominance is beginning to approach its final days. While it s still widely used, mobile phones have usurped some of its features and functions in ways that...
Webinars, or web-based seminars, are a great platform for brainstorming ideas, presenting a lecture, or conducting an online workshop with your target audience. It s the perfect opportunity to gather...
It’s the busiest time of the year for call centers. Brands better watch out for these holiday call center fails! The holiday season is a critical time for businesses, especially...
“Clarity” is the number one word in a marketer s dictionary. In an industry that doesn t allow any room for hesitation, especially on the consumer s part, the marketer...
While acquiring new customers is important, nurturing and rewarding your existing high-value customers can’t be ignored. High-value customers are individuals or segments that contribute significantly to your revenue and exhibit...
It seems that the Philippine business process outsourcing (BPO) industry is never running out of good news and laudable developments. The Information Technology-Business Process Association of the Philippines (IBPAP) is...
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