Faith Ocampo, Author at Open Access BPO

What should content marketers do with emojis?

You’ve probably heard that Oxford Dictionary recently named the *tears of joy emoji* as 2015’s Word of the Year. This surprising news left many of us feeling all confused and...

By Faith Ocampo

November 24, 2015

Global Outsourcing

Should B2B marketers appeal to logic or emotion?

B2C companies have already figured out a way to get their target customers on board with the whole buying journey. Most of them, in their TV advertisements, online content, influencer...

By Faith Ocampo

November 23, 2015

Top Story

Internet of things is the next customer service game-changer

With the rate by which technology grows, it seems that it s already outpacing us. Over the previous decades, we ve all been swept away by how the Internet intricately...

By Faith Ocampo

November 20, 2015

Call Center Industry Multilingual Call Center Services

Website localization tips for better ecommerce returns

Brands who want to establish a global footprint should make website localization part of their strategy. According to Data Reportal, there are 4.8 billion users browsing the Internet as...

By Faith Ocampo

November 17, 2015

Philippine Outsourcing

What the Philippines’ APEC hosting means for outsourcing companies

The Philippines, which has recently been branded as the rising tiger in Asia, will host this year s Asia-Pacific Economic Cooperation (APEC) summit on a four-day event from November 17...

By Faith Ocampo

November 13, 2015

Top Story

Heads-up: Millennial managers are coming!

The millennial workforce is rapidly expanding. By 2020, millennials will make up 50% of the workforce, and this number is predicted to reach 75% by 2025. This group, loosely defined...

By Faith Ocampo

November 12, 2015

Top Story

5 Holiday sale trends taking over this year’s shopping craze

In many parts of the world, the Halloween celebrations mark the start of the much-awaited holiday season. Aside from being a great time to get together with friends and loved...

By Faith Ocampo

November 11, 2015

Top Story

The impact of social sharing on word-of-mouth marketing

Before technology became as advanced as it is now, isn t word-of-mouth (WOM) advertising the original form of social marketing? WOM has always been the most trusted form of endorsements....

By Faith Ocampo

November 10, 2015

Top Story

5 Success lessons from one of the world’s most successful CEOs

Danish company Novo Nordisk can be considered a key mover in the field of diabetes care. Nine decades after its foundation in 1923, the pharmaceutical firm now has production facilities...

By Faith Ocampo

November 9, 2015

Top Story

Infographics on Instagram? Why not?

Content marketing is widely considered an effective strategy for driving commercial results, both for B2B and B2C marketers. Among the long spectrum of activities that can be categorized under online...

By Faith Ocampo

November 6, 2015

Author: Faith Ocampo

What should content marketers do with emojis?

Should B2B marketers appeal to logic or emotion?

Internet of things is the next customer service game-changer

Website localization tips for better ecommerce returns

What the Philippines’ APEC hosting means for outsourcing companies

Heads-up: Millennial managers are coming!

5 Holiday sale trends taking over this year’s shopping craze

The impact of social sharing on word-of-mouth marketing

5 Success lessons from one of the world’s most successful CEOs

Infographics on Instagram? Why not?