Faith Ocampo, Author at Open Access BPO

Why referral marketing should be the core of your business strategy

As social beings, we re naturally inclined to share our experiences with friends. Whether it s a remarkable or a disappointing incidence, it s likely to come up during conversations...

By Faith Ocampo

September 15, 2015

Top Story

5 Practices for a more organized digital marketing campaign

Just like in any other business endeavor, digital marketing requires strategy, dedication, and effective management in order for you to succeed. Knowing which practices can help your marketing campaign attract...

By Faith Ocampo

September 14, 2015

Top Story

Is call center automation acceptable in an age of personalization?

Consumers have raised their standards about what it takes to deliver outstanding customer support. They want companies that provide fast, easy, and readily accessible services. And with thousands of similar...

By Faith Ocampo

September 11, 2015

Call Center Industry Culture

Should you jump onto the corporate social responsibility bandwagon?

Customers also have hopes for the world around them, which is why brands take on a corporate social responsibility. Corporate social responsibility (CSR) has become a prominent topic in the...

By Faith Ocampo

September 10, 2015

Customer Experience Customer Support Solutions

5 IT helpdesk best practices for streamlined service delivery

While it’s impossible to keep your IT functions up and running to perfect capacity all the time, every IT service provider aims to minimize troubleshooting problems and resolve glitches quickly....

By Faith Ocampo

September 9, 2015

Customer Experience Customer Support

Achieving a 360-degree view of your customers

What’s the secret to impeccable customer service? Having a 360-degree view of customers. To truly cater to their needs and deliver personalized experiences, businesses must strive to achieve a 360-degree...

By Faith Ocampo

September 8, 2015

Top Story

Email segmentation ideas for embracing your customers’ individuality

Email marketing has been one of the major digital strategies for lead generation and conversion since online messaging has become widespread. While it has proliferated in the entire business industry,...

By Faith Ocampo

September 7, 2015

Call Center Agents

How Agents’ Soft Skills Impact Customer Care Success

A set of defined technical skills is every professional’s ticket into the outsourcing industry. If your employees possess the hard skills needed to execute their tasks, your team will be...

By Faith Ocampo

September 4, 2015

Top Story

How upselling can level up your customer care strategy

Upselling falls under the wide spectrum of sales strategies that aim to boost your profit, lessen costs, and satisfy customers needs. The goal is simple: expand your sales either by...

By Faith Ocampo

September 3, 2015

Top Story

5 Ways your customer support team can reduce high call volume

Do you sometimes feel that many of the calls you get from customers are a little unnecessary? Your agents may often encounter callers who repeatedly ask for the same information...

By Faith Ocampo

September 2, 2015

Author: Faith Ocampo

Why referral marketing should be the core of your business strategy

5 Practices for a more organized digital marketing campaign

Is call center automation acceptable in an age of personalization?

Should you jump onto the corporate social responsibility bandwagon?

5 IT helpdesk best practices for streamlined service delivery

Achieving a 360-degree view of your customers

Email segmentation ideas for embracing your customers’ individuality

How Agents’ Soft Skills Impact Customer Care Success

How upselling can level up your customer care strategy

5 Ways your customer support team can reduce high call volume