Back to basics: The secret behind great customer service

OABPO Blog Team Published on October 31, 2014

Back-to-basics-The-secret-behind-great-customer-service--Open-Access-BPO--Philippine-Call-Centers
Philippine call centers, take note: the Temkin Customer Service Ratings has been released earlier this year, listing the best and the worst of America s customer service. Brands and industries that topped the list are the ones that are usually represented by call centers in the Philippines, but among the flunkers are also common clients of the country s business process outsourcing (BPO) industry.

Temkin Group, the research and consulting firm that conducted the survey, named companies under the banking, fast food, retail, and grocery chain industries as the ones that satisfy their customers the most. On the other hand, telecommunication brands, healthcare providers, airlines, and hotels ranked the lowest, as graded by 10,000 US consumers who answered the survey.

When asked what makes these industries excel in the customer service game, Temkin Group s Managing Partner, Bruce Temkin, said in a Forbes interview, “There are two types of companies that consistently make it to the top of the ratings. One excels at conducting very basic customer interactions, day-in, day-out. Those include supermarkets and fast-food chains where customer demands are basic but well met. The other group, including USAA and Amazon, makes a concerted effort to treat its customers well.”

Back-to-basics-The-secret-behind-great-customer-service

Essentially, winning the nod of your customers all boils down to delivering your market s basic needs. But it doesn t stop there–you shouldn t just do the basics; you have to do these really well.

So, if you want to be in the same caliber as USAA s and Amazon s, your customer service unit should either possess or give your customers the following:

• Friendliness

• Control over any situation

• Fairness

• Empathy

• Convenient options

• Product knowledge

 
Customer service, at its very core, is about giving customers the best possible experience when doing business with you. They don t actually care much about the high-end communication tools you use or the decade-long expertise you have in your field. As long as they re getting what they paid for and you exceed their expectations, you deliver them a pleasant customer experience. And most of the time, all it takes to win their approval is your representatives basic approach at serving them.

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Promoting #CallCenter agents to leadership roles is crucial for both talent development and ensuring a consistent #CustomerExperience.

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Boosting agent #productivity and #satisfaction is a critical strategy for increasing efficiency in #CallCenters.

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Open Access BPO is taking a big step towards a healthier workplace with a new program designed to help employees build lasting, healthy habits.

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𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗡𝗲𝘄 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲

Multilingual call center 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 has launched its largest employee wellness program, 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.

The three-month program was launched July 30 at the company's Robinsons Summit Center HQ in Makati, with a live stream to its Davao and work-from-home teams. According to Senior Director Nate Martinez, SHIFT focuses on a holistic approach to fitness and nutrition to promote lasting lifestyle changes.

The initiative, which stands for 𝐒𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝐇𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝐈𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝐅𝗶𝘁𝗻𝗲𝘀𝘀 𝐓𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, aims to help employees in the business process outsourcing (BPO) industry build healthier, sustainable habits.

Company Nurse Princess Ann Louisse Pascual provided a detailed overview of the program, emphasizing its goal of long-term wellness rather than just short-term fitness goals. Nurse Supervisor Shania Semper also highlighted the importance of health and wellness within the BPO industry.

The company anticipates this investment in wellness will lead to a more productive, engaged, and healthier workforce.

This initiative is a testament to the company's commitment to building a supportive, people-first culture, with the goal of fostering improved employee well-being, morale, and overall performance.

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