How messaging apps are redefining the customer experience

businessman holding smartphone

What do Swiss army knives and messaging apps have in common? Both are multitools, though the latter ideally improves the customer experience.

It was in the ’60s when theorist, professor, and author Marshall McLuhan predicted that we’d be living in an interconnected world. He envisioned it as the global village, an interactive, unified planet connected by the mediums we use. Read More

Redeem the customer experience with a good customer service apology

worried call center agent

The adage Murphy’s Law states: “Anything that can go wrong will go wrong.” When service failure occurs, it’s important for your call center to know how to apologize to redeem the customer experience.

It’s common for call centers to have a script. It’s an approximation of what a typical customer interaction would sound like, and so it helps as a guide to talking to customers. In cases of service recovery, there’s the empathy spiel; it’s when agents say they’re sorry. It goes along the lines of “I’m sorry that you feel this way.” Such apologies tend to feel soulless or robotic instead of empathic. It doesn’t make for a good customer experience, it only ruins it. Read More

Maximize your call center workforce through forecasting accuracy

businessman deeply contemplating in front of laptop computers

The ability to adjust your workforce accordingly is key to an efficient and effective call center.

Call centers can be tough to manage. There are some days that the workload becomes too cumbersome, such as during peak seasons; but then there are days when it can get too light and boring like during downtimes. And by predicting the volume of incoming customers calls, your workforce becomes more manageable. Read More

5 Tips for building a high-performing omnichannel team

omnichannel customer support agent holding headset by tablet computer in office

Call centers need to build a consistent and memorable customer experience covering all channels, both digital and non-digital.

To do this, you need a high-performing omnichannel team that can successfully implement your customer service strategy. At first, however, you may find this task challenging or you may be clueless as to where you should start.

Here are five tips you’d find useful during this process. Read More

Is your customer service reactive or proactive?

busy call center team at work

At first glance, your focus on increasing customer service responsiveness may seem commendable, but this may actually be doing more harm than good.

Many call centers’ default strategy for delivering support is to respond quickly to queries and complaints as they arise. Nothing’s wrong with this reactive approach. Of course, we can’t discount the fact that brands must be present and available when customers need them, which is the whole point of customer support. Read More

Shift your focus from touchpoints to the customer journey

excited businessman giving thumbs up customer support agent peeking out smartphone

What really is the secret to customer satisfaction?

Brands have long been concerned with boosting their performance at every touchpoint—the in-store sales experience, phone customer support, online interactions via various channels, and many others. Most of them compartmentalize these tasks, and it’s easy to see why. Managing individual touchpoints is much simpler. It’s more organized and readily quantifiable. You can measure success at every communication platform using the metrics you prioritize. And from looking at the numbers alone, you can quickly identify where you’re failing and succeeding. Read More