F8 2016: Facebook launches Instant Articles for all publishers

Faith Ocampo Published on April 14, 2016

hand-holding-smartphone-with-Facebook-Instant-Article-onscreen

Facebook kickstarted the F8 global developer’s conference at San Francisco with lots of good news.

You can now start creating instant, immersive content for your followers on Facebook!

This is one of Facebook s great announcements at the F8 global developer s conference currently being held in San Francisco. As previously promised, the massive social media site officially launched Instant Articles to all publishers of all types and sizes, in all parts of the world. Those interested can start signing up right now by visiting this link.

With this feature, brands gain the opportunity to constantly position themselves right in front of the customer in a much more immersive way. It works by opening a reader-friendly page within Facebook when a user clicks on a piece of content. The faster loading time, compared with that in external websites, leads to higher reader engagement and, therefore, better content marketing.
Facebook-Instant-Article--thmb
Facebook has partnered with open source platforms, analytics providers, and third party developers to make the content creation process seamless. This way, publishers not only create articles but they can also manage and monitor their individual performance. As announced, here are the partners and tools of Instant Articles:

•     Publishing tools:   WordPress, Drupal, Atavist, Medium, Perk Distributed, RebelMouse, ShareThis, Sovrn, Steller, Tempest

•     Analytics tools:   Adobe Analytics, Chartbeat, comScore, Nielsen, Parsely, SimpleReach

According to Josh Roberts, Product Manager at Facebook, users’ responses to this publishing tool have been favorable. Their tests revealed that users read 20% more in-app articles than external ones and they re 70% less likely to abandon the content, thanks to the fast loading times.
One of the most talked-about social media tools, this instant publishing feature has various applications in online customer service, including tech support, and digital marketing. Here s how brands can use them to boost their presence and engage their target audience.

For customer service

Brands can use Instant Articles to disseminate FAQ sheets, simple product manuals, and other informational materials that customers may need. This is beneficial for brands in two ways. First, it promotes self-service among customers who prefer to solve their issues first before reaching out to a call center agent. Second, social media managers can easily point customers to these resources using only links, which speeds up customer support. This allows frontline employees to reserve other customer service channels for more complex issues that require their hands-on involvement.

For social media marketing

Aside from delivering online customer service, in-app publishing is also a powerful digital marketing platform. True enough, there is a plethora of social media tools that brands can use, but Facebook remains one of the most popular websites both for advertisers and the general population.

Instant Articles would allow enterprises to create branded content that resonates well with the customer. It can be used to introduce new products and their features, use interactive elements for brand storytelling, and engage customers in meaningful conversations. Its best advantage, perhaps, is that it allows brands to do plenty in just one place, making everything much easier to manage.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

One response to “F8 2016: Facebook launches Instant Articles for all publishers”

  1. Dev says:

    Whoa… this is huge. Social media marketers has now got yet another reason to annoy their readers. Facebook was created for a casual chats and meeting but now it has become a platform for marketing.

Join us on facebook
Open Access BPO Yesterday
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.
But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3NiWbEB

----------
Let's create a program hyper-customized for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO Yesterday
Efficiency in #CallCenters involves enhancing agents' #productivity and #satisfaction.

Check out these 5 tips to boost #EmployeeEngagement and productivity in #ContactCenters: https://buff.ly/46H48KE

----------
Learn how our training, employee engagement, and culture of diversity contribute to our high-quality #CustomerExperience: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CSat #CustomerSupport #CX
#CustomerService #CustomerSupport
Open Access BPO 2 days ago
#CallCenters are made up of people from different cultures or backgrounds.
Each one is likely to have differing workplace habits and values, all of which can result in conflicts.

Here are the top 10 causes of conflicts in the call center: https://buff.ly/3GsT0GL

----------
Connect with an #outsourcing firm that provides great employee training and management programs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CompanyCulture #EmployeeManagement
Open Access BPO 2 days ago
As more consumers turn toward online channels, businesses are struggling to provide quality #CustomerSupport for their international customers.
Partnering with a reliable #MultilingualCallCenter has, thus, become a valuable strategy.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 businesses must offer to remain competitive in global markets: https://buff.ly/4a7ocZp

----------
For #CustomerService and #BackOffice support in over 30 languages, contact Open Access BPO today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 2 days ago
𝐅𝐫𝐚𝐮𝐝𝐬𝐭𝐞𝐫𝐬 𝐠𝐞𝐭 𝐦𝐨𝐫𝐞 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐜𝐮𝐧𝐧𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐢𝐭'𝐬 𝐮𝐩 𝐭𝐨 𝐲𝐨𝐮 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐭𝐡𝐞𝐦 𝐚𝐭 𝐛𝐚𝐲.

Luckily for you, #outsourcing can back you up in this battle.
Here's how call centers protect your customers from ecommerce fraud: https://buff.ly/47GJvPX

----------
Partner with an #outsourcing partner that keeps #InfoSec a top priority alongside great #CustomerSupport: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #DataSecurity
#outsourcing #FraudProtection #FraudDetection
Open Access BPO 2 days ago
In celebration of 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐢𝐯𝐢𝐧𝐠 𝐌𝐨𝐧𝐭𝐡 this December, Open Access BPO Davao collaborated with the Philippine Red Cross - Davao City Chapter for a blood donation drive held last December 1, 2023.

Our collective efforts turned moments of compassion into life-saving contributions.

Thank you to all our OABPO Davao heroes who rolled up their sleeves–you've proven that a small act of giving can have a monumental impact.

----------
Open Access BPO actively promotes community involvement in the workplace by supporting the annual blood donation activity among other causes.

𝘗𝘩𝘰𝘵𝘰 𝘴𝘩𝘰𝘸𝘴 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘖𝘈𝘉𝘗𝘖 𝘋𝘢𝘷𝘢𝘰 𝘵𝘦𝘢𝘮𝘮𝘢𝘵𝘦𝘴 𝘥𝘰𝘯𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘣𝘭𝘰𝘰𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘢𝘶𝘴𝘦.

#WeSpeakYourLanguage
#OneWithHealth Philippine Red Cross
Open Access BPO