Google I/O recap: What social media and digital marketing experts need to know

Julie Pearl Published on May 29, 2015

Google-IO-2015-logo-with-smartphone-laptop-tablet
Google I/O has been recently concluded, with loads of insights, announcements, and updates about all things online. If you missed the 17th annual software developers’ conference, here are the important bits that you need to know to keep your social media and digital marketing strategies ahead of the game.

Android M

Google used the recent event to unveil Android M, the next version of the OS, which will come with new features that give users better privacy, customization, and battery life for their devices. It comes with App Permissions, a simplified way of allowing an app to particular access to a gadget s feature. Android M will also allow developers to overlay custom features on apps through Chrome Custom Tabs. Another one of its features helps save battery life by putting a smartphone or tablet on “doze” mode when its motion sensor is stagnant.

Android Pay

Google-Android-on-smartphone-tablet--Google-Pay

The search engine giant announced partnership with mobile providers in its effort to expand Android Pay. Once pre-installed in new devices, users can authenticate payments and verify their identity using their fingerprint. The announcement regarding the expansion of Google s Android Pay should spur brands to update their m-commerce processes and mobile marketing moves.

Now On Tap

Google Now will make experiences more personalized and smart for its user through Now On Tap. This update aims to assist daily life by giving ready answers based on what s currently on your screen. For instance, if a certain restaurant is mentioned in a text message that you re reading, the feature Now On Tap will offer reservations or suggest an online menu for you.

Developer tools and more

Apart from new features and tools that would definitely be useful to social media and digital marketing brands everywhere, Google I/O also has a lot in store for developers.
First off, Cloud Messaging will be launched for iOS devices. This will allow users to subscribe to and get updates about topics that are relevant to them. New AdMob tools were also presented to measure engagement and app installs better. The Play Store, on the other hand, will reorganize the way search results are displayed, thus showing not just the most popular apps, but also relevant sections when a certain category, such as “music,” is entered.

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
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𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗡𝗲𝘄 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲

Multilingual call center 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 has launched its largest employee wellness program, 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.

The three-month program was launched July 30 at the company's Robinsons Summit Center HQ in Makati, with a live stream to its Davao and work-from-home teams. According to Senior Director Nate Martinez, SHIFT focuses on a holistic approach to fitness and nutrition to promote lasting lifestyle changes.

The initiative, which stands for 𝐒𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝐇𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝐈𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝐅𝗶𝘁𝗻𝗲𝘀𝘀 𝐓𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, aims to help employees in the business process outsourcing (BPO) industry build healthier, sustainable habits.

Company Nurse Princess Ann Louisse Pascual provided a detailed overview of the program, emphasizing its goal of long-term wellness rather than just short-term fitness goals. Nurse Supervisor Shania Semper also highlighted the importance of health and wellness within the BPO industry.

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