How call centers in the Philippines use data to understand customers

OABPO Blog Team Published on January 30, 2014

-call-centers-in-the-Philippines
Knowing the customers is one of the basics of customer service. This is perhaps the first step that call centers in the Philippines take when implementing any voice service, particularly telemarketing. Without accurate knowledge of the market, no marketing campaign would be successful.

There is a ton of data information that contact centers can collect from the consumers, but not every piece of information is worth keeping or even helpful in familiarizing with their market. Then what customer data should you collect, and where should each bit of information be used?

-call-centers-in-the-Philippines--

Collect basic data to define interests

The basic information that your customers provide includes their name, age, gender, location, and phone number. Obviously, your customers’ age and gender would tell you if your products are suitable for them. Location information, on the other hand, can give you an idea about local trends or their geography-specific needs that appeal to them. For instance, it may be a great time to offer cruise reservation services to clients who inquired from cruising hotspots in Florida during the month of July.

Track past transactions to determine future preference

Knowing how much money your customers spent and when the spending took place will help you chart anticipate their next purchases. Additionally, it will help your agents determine if cross-selling or up-selling efforts could be effective. For example, if a person recently subscribed to your phone plan, that customer may be interested in the pitch to upgrade the subscription to a phone-plus-Internet bundle.

Measure the problem’s severity to gauge call length

A recent study found out that the purpose of the call can determine the amount of time the customer is willing to wait to reach a representative and even the call length before they decide to hang up. Customers calling because of serious issues (product replacement, malfunctioning parts, etc) tend to stay on the line longer, while those with minor issues (such as inquiries) may be willing to call at a later time.

Knowing basic information about your customers doesn t automatically mean that you understand them. It takes precise market pulsing to make any voice service campaign successful. Any business, not just call centers in the Philippines, can benefit from customer understanding, so this should be a crucial step in any of your business ventures

Join us on facebook
Open Access BPO Yesterday
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.
But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3NiWbEB

----------
Let's create a program hyper-customized for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO Yesterday
Efficiency in #CallCenters involves enhancing agents' #productivity and #satisfaction.

Check out these 5 tips to boost #EmployeeEngagement and productivity in #ContactCenters: https://buff.ly/46H48KE

----------
Learn how our training, employee engagement, and culture of diversity contribute to our high-quality #CustomerExperience: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CSat #CustomerSupport #CX
#CustomerService #CustomerSupport
Open Access BPO 2 days ago
#CallCenters are made up of people from different cultures or backgrounds.
Each one is likely to have differing workplace habits and values, all of which can result in conflicts.

Here are the top 10 causes of conflicts in the call center: https://buff.ly/3GsT0GL

----------
Connect with an #outsourcing firm that provides great employee training and management programs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CompanyCulture #EmployeeManagement
Open Access BPO 2 days ago
As more consumers turn toward online channels, businesses are struggling to provide quality #CustomerSupport for their international customers.
Partnering with a reliable #MultilingualCallCenter has, thus, become a valuable strategy.

๐‡๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐ญ๐จ๐ฉ ๐ฅ๐š๐ง๐ ๐ฎ๐š๐ ๐ž๐ฌ businesses must offer to remain competitive in global markets: https://buff.ly/4a7ocZp

----------
For #CustomerService and #BackOffice support in over 30 languages, contact Open Access BPO today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 2 days ago
๐…๐ซ๐š๐ฎ๐๐ฌ๐ญ๐ž๐ซ๐ฌ ๐ ๐ž๐ญ ๐ฆ๐จ๐ซ๐ž ๐š๐ง๐ ๐ฆ๐จ๐ซ๐ž ๐œ๐ฎ๐ง๐ง๐ข๐ง๐ , ๐š๐ง๐ ๐ข๐ญ'๐ฌ ๐ฎ๐ฉ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐ค๐ž๐ž๐ฉ ๐ญ๐ก๐ž๐ฆ ๐š๐ญ ๐›๐š๐ฒ.

Luckily for you, #outsourcing can back you up in this battle.
Here's how call centers protect your customers from ecommerce fraud: https://buff.ly/47GJvPX

----------
Partner with an #outsourcing partner that keeps #InfoSec a top priority alongside great #CustomerSupport: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #DataSecurity
#outsourcing #FraudProtection #FraudDetection
Open Access BPO 2 days ago
In celebration of ๐๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐†๐ข๐ฏ๐ข๐ง๐  ๐Œ๐จ๐ง๐ญ๐ก this December, Open Access BPO Davao collaborated with the Philippine Red Cross - Davao City Chapter for a blood donation drive held last December 1, 2023.

Our collective efforts turned moments of compassion into life-saving contributions.

Thank you to all our OABPO Davao heroes who rolled up their sleevesโ€“you've proven that a small act of giving can have a monumental impact.

----------
Open Access BPO actively promotes community involvement in the workplace by supporting the annual blood donation activity among other causes.

๐˜—๐˜ฉ๐˜ฐ๐˜ต๐˜ฐ ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ๐˜ด ๐˜ฎ๐˜ฆ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜–๐˜ˆ๐˜‰๐˜—๐˜– ๐˜‹๐˜ข๐˜ท๐˜ข๐˜ฐ ๐˜ต๐˜ฆ๐˜ข๐˜ฎ๐˜ฎ๐˜ข๐˜ต๐˜ฆ๐˜ด ๐˜ฅ๐˜ฐ๐˜ฏ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฃ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ.

#WeSpeakYourLanguage
#OneWithHealth Philippine Red Cross
Open Access BPO