How telemarketing call centers survive the Digital Age

OABPO Blog Team Published on September 3, 2013
telemarketing-call-center

Among many call center services, telemarketing is an area riddled with controversies. With the advent of the Internet and other technology products and services, some skeptics are wondering if it is still relevant. Others even go as far as to call it a “lost art.”

The current state of telemarketing

There’s no denying that the reputation of telemarketing has turned for the worst, due to years of unprofessional practices by some telemarketers. Moreover, the Internet has made it possible for consumers to easily search for products or services, making it redundant for telemarketers to introduce new items.

Despite these, however, telemarketing continues to thrive for businesses around the world. In fact, in the United States, this industry is expected to notch $15.5 billion by 2015.

There seems to be several reasons for this. One is that consumers are still more receptive with a human voice compared to electronic formats, making it easy for telemarketing call center agents toย build rapport over the phone. Moreover, it also takes less time to close a sale compared to online methods. Calling customers also enables a company to get feedback which can then be used to improve its offerings, something that cannot be said with visitors to websites.

Telemarketing is still an effective sales strategy, but it needs a more intelligent approach. For instance, rather than doing a blind campaign involving 100 people, a business should limit its calls to highly qualified, researched leads, which will result to a higher success rate and even prevent the population in question from feeling harassed or annoyed.

Given the right strategies, telemarketing remains unfaltering in terms of driving sales and generating leads. If uncertain with the ability of its internal team, a business can choose to form a partnership with a third party vendor with expertise and records of delivering results to ensure telemarketing campaigns are carried out as desired.

Join us on facebook
Open Access BPO 2 days ago
Call centers are melting pots of talent, bringing together individuals from diverse backgrounds and cultures.

While this #diversity fosters #creativity and innovation, it can also lead to misunderstandings and conflicts.

Here's a breakdown of the top 10 culprits behind #CallCenter clashes: https://buff.ly/3ROnIjJ

----------
Connect with an #outsourcing firm that provides great employee training and management programs: https://buff.ly/4cfPAVu

#WeSpeakYourLanguage
#CompanyCulture #EmployeeManagement
Open Access BPO 2 days ago
At Open Access BPO, we believe in fostering a workplace that celebrates #diversity and embraces everyone for who they are. This #PrideMonth, our Davao team kicked off the celebrations with a fantastic party at 199X Coffee + Bar!

The night was filled with love, acceptance, and performances by our LGBTQIA+ teammates and allies, showcasing their talents in a celebration of Pride.

Huge thanks to Open Access BPO Davao for spreading the love and demonstrating our commitment to a workplace where everyone feels valued and empowered to be their authentic selves!

#WeSpeakYourLanguage
#OneWithDiversity #PrideMonth
#Pride2024 #CelebratePride
#UnitedByLove
Open Access BPO 3 days ago
Diversity fuels success, and #InclusiveHiring is the first step!
Discover practical strategies, success stories, and the power of embracing #diversity for better innovation and growth: https://buff.ly/3VEzO17

----------
Our recruitment and training practices are meticulously designed to ensure exceptional #CX: https://buff.ly/3VC9Xqx

#WeSpeakYourLanguage
#DiversityandInclusion
#inclusivity #Diversity
Open Access BPO 4 days ago
๐—” ๐—Ÿ๐—ฒ๐—ด๐—ฎ๐—ฐ๐˜† ๐—ถ๐—ป ๐— ๐—ฎ๐—ฟ๐—ฏ๐—น๐—ฒ: ๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—›๐—ผ๐—ป๐—ผ๐—ฟ๐˜€ ๐—”๐—ฝ๐—ผ ๐—ช๐—ต๐—ฎ๐—ป๐—ด-๐—ข๐—ฑ | https://buff.ly/3VA9DbQ

Nestled in the remote mountains of Buscalan lives Apo Whang-Od, the revered Kalinga tattoo artist whose artistry has transcended generations. Recently, Open Access BPO embarked on a special mission to honor this cultural treasure.

More than just ink on skin, Apo Whang-Od's tattoos represent a living tradition, a connection to the past, and a vibrant expression of Filipino heritage. To celebrate her enduring impact, Open Access BPO unveiled a stunning marble bustโ€”a permanent testament to her legacy.

----------
Our leadership team's visit to Buscalan to honor a cultural icon embodies Open Access BPO's commitment to giving back.

Interested in learning more about our values?
Contact us today at https://buff.ly/3RmBJVA

#WeSpeakYourLanguage
Open Access BPO 4 days ago
Ensuring memorable #CustomerExperience by providing high quality #CustomerSupport means two things:
โ€ข brands need to gain a 360-degree view of their customers; and
โ€ข brands need to satisfy a large part, if not all, of their customers' needs.

One of the best ways to do both is to implement a multichannel customer experience management strategy: https://buff.ly/3XjU7lM

----------
Give your customers an unforgettable customer experience with multichannel #CustomerService: https://buff.ly/3XdUrCo

#WeSpeakYourLanguage
#outsourcing #CX
#CustomerSatisfaction #CSat
Open Access BPO 4 days ago
๐—™๐—ผ๐—ฟ๐—ฒ๐—ฐ๐—ฎ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ฐ๐—ฐ๐˜‚๐—ฟ๐—ฎ๐—ฐ๐˜† is a valuable metric to determine the challenges your #CustomerSupport team will face.
It allows you to manage your team and distribute the workload accordingly, paving the way for an efficient operational output.

Read: https://buff.ly/45fTyeF

----------
For ops management strategies that ensure high #productivity for optimal 24/7 coverage: https://buff.ly/45mgzML

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
Open Access BPO