How to measure a telemarketing campaign’s success

OABPO Blog Team Published on June 4, 2014

Philippine-call-center-agents-in-a-meeting
Measuring the success of your telemarketing project should depend on a thorough assessment using methodical questions that you can gradually develop from simple tools. And the initial step of the assessment is identifying the type of telemarketing campaign you are executing.

If the project’s main objective is to generate leads, you must ask if you are gathering enough data. For sales campaigns, the question to ask is whether or not you’re promoting your goods effectively. If the campaign is an outbound one, the assessment should revolve around the people and entities you’re calling. If the project you launched is for inbound sales, then you should pulse the frequency of calls you receive, as well as the profiles of those making the calls.

Define your KPIs

After determining the core activities of your campaign, you can now define your key performance indicators (KPIs).

hands-pointing-on-sales-report

The KPIs will depend on the objectives and the data you possess, so the indicators can be different for each campaign. There are, however, basic KPIs that could be common among lead generation, sales, outbound, and inbound campaigns. Some of them are:

• Conversions

• Follow-up calls

• Data gathered

• Number of calls made/received

These KPIs are easy to measure, but others, such as the sentiment of the caller, the impact of the call, and the likelihood of future actions, can be trickier to track. Answering these bigger questions early on can make the measurement of softer KPIs easier.

Contextualize the KPIs

The next step after defining the KPIs is to extract meaning from the measurements, which can be done in these ways:

• Compare your current telemarketing activities to the efforts of previous campaigns. By doing this, you get a clear insight of your campaign’s progress.

Philippine-call-center-agents-coaching

• Balance sales made and leads generated during the campaign against the levels before the campaign’s launch. This will help you measure your business’ overall performance against a wide background. Also, you will be able to discover useful trends for future campaigns by comparing conversions rates before, during, and after the telemarketing project.

• Define return-on-investment to directly pin the marker of success on the campaign itself.

Once you have assessed your campaign’s performance, you need to use the findings effectively to further define your company’s requirements for success. This means that whether the results of the evaluation came out negative or positive, you should come up with a course of action to achieve progress.

Join us on facebook
Open Access BPO 5 days ago
Aside from the location advantage, the 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐥𝐮𝐜𝐫𝐚𝐭𝐢𝐯𝐞 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐜𝐚𝐥𝐥 𝐜𝐞𝐧𝐭𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 in Southeast Asia because of these Filipino qualities:
• neutral accent;
• multilingual proficiency;
• dedicated work ethics;
• resilience and adaptability; and
• close affinity with Western cultures.

Read: https://buff.ly/47sGAKD

----------
Partner with a #CallCenter with strong #CustomerExperience expertise: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CustomerSatisfaction #CSat #CX
Open Access BPO 5 days ago
𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 is a valuable metric to determine the challenges your #CustomerSupport team will face.
It allows you to manage your team and distribute the workload accordingly, paving the way for an efficient operational output.

Read: https://buff.ly/3R0VCk2

----------
Effective employee and ops management ensure high #productivity for optimal 24/7 coverage.

So, only partner with an #outsourcing specialist with robust and foolproof ops strategies that will make your brand soar: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
Open Access BPO 6 days ago
Creating culturally diverse teams in #CallCenters is not just a moral imperative but a strategic advantage.

Here are 6 more compelling reasons for ensuring #CulturalDiversity in the workplace: https://buff.ly/3MYaCO6

----------
Choose an #outsourcing partner with diverse teams and cultures:
OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#diversity #inclusitivity
Open Access BPO 6 days ago
This expansion is a strategic move that signifies a major milestone in 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢's continuous growth and dedication to serving its expanding international clientele.

It enhances the company's capacity to manage additional programs, grow its teams, and create job opportunities for Davao-based

more via KRON 4 News
https://buff.ly/3sVKUD7
Open Access BPO 7 days ago
𝐀𝐫𝐞 𝐡𝐮𝐦𝐚𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫𝐬 𝐬𝐭𝐢𝐥𝐥 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐢𝐝𝐬𝐭 𝐨𝐟 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 #𝐂𝐨𝐧𝐭𝐞𝐧𝐭𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐨𝐥𝐬.

It's humans vs algorithm in this blog post! Read all about it now: https://buff.ly/3uybgeN

----------
Outsource content moderation and other business or knowledge process needs: buff.ly/3sJxKJl

#WeSpeakYourLanguage
Open Access BPO 7 days ago
#CallCenter Team Leaders drive progress and ensure exceptional #CustomerExperience.

Want to unlock the secrets to becoming an extraordinary leader for your team?

Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/3G7P2Dc

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: https://buff.ly/47MoEKX

#WeSpeakYourLanguage
Open Access BPO