Is call center scripting obsolete?

Faith Ocampo Published on April 19, 2016

man-pointing-t-large-paper

As contact centers are focusing more on the customer experience, would scripting still be relevant?

Making customers happy through seamless interactions has never been more important, especially now that they can voice out their sentiments about a brand through social media. Brands are thus working even harder to meet customer needs, the most crucial of which is personalized service.

smiling-customer-service-call-center-agent-using-laptop-holding-printed-document

But is it possible that some in-house practices are working against this goal? For example, call center scripts, which are commonly used by agents to give accurate information to customers, may rapidly lose relevance in the industry.
Scripting comes with plenty of pros and cons. The biggest pitfall is that it can curb the individual creativity of frontline employees, making them sound robotic, cold, and mechanical. But at their best, customer service templates aid agents in delivering relevant information to customers.
Meanwhile, brands are facing the need to tailor-fit every single one of their services for an individual customer. It s undeniable that the focus of customer service has started to move away from traditional call center metrics. Everyone s seeking ways to project themselves not as brands with marketing goals but instead as organizations that prioritize helping enhance people s lives. There s thus an ever-growing need for them to reinforce this kind of branding through customer service.
Will this transition render call center scripting obsolete?

Do scripts make agents bad listeners?

tired-frustrated-female-call-center-agent-reading-document

When an agent relies too much on a script, they may end up becoming less attentive to a customer s true needs. They ll be quick to assume that the solution would lie somewhere within a pre-established guide. As a result, they could end up proposing irrelevant solutions to a customer s unique concern in their failure to understand the core of the problem. In such cases, customers become frustrated not just from a heartless, monotonous conversation but also from inefficiency.
Without a script, agents learn how to solve customer problems in ways best suited to their specific scenarios. By becoming more independent, they gain a better grasp on what their responsibility as service providers really is.
Therefore, the central theme of employee training and development in a call center must be service excellence and what it means to customers. Brand representatives must understand that, in delivering the service that customers deserve, they are the most important components. Their skills, expertise, and readiness to help are invaluable assets that would place their brand ahead of the race.

Adding value to services

young-female-call-center-employee-at-work-with-opened-printed-document

As customer needs evolve over time, call centers must also transform to be able to keep up. Traditionally, brands use quantitative call center metrics to gauge customer satisfaction. Although this method remains applicable, more and more managers are tuning into customer feedback, product reviews, and other online insights to know how happy their customers are. Social listening allows them to spot bottlenecks in their services, product glitches, and other points for improvement.
Thus, if a brand’s sole tool in delivering error-free services is a script, they won t be able to ace the performance metrics that really matter. Customers are now looking for brands that can impress them with speed, accuracy, and sincerity all at once. A customer service template alone won t be able to provide that.
Instead, agents must have a broader perspective when it comes to service excellence. They must know what a customer needs and how they can fulfill them using a wide range of tools aside from a script.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 2 days ago
Brands will face both opportunities and challenges as they navigate the complexities of meeting customer expectations in a rapidly changing environment.

๐—”๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐˜๐—ถ๐—บ๐—ฒ๐˜€ ๐—ฎ๐—ต๐—ฒ๐—ฎ๐—ฑ?

๐—Ÿ๐—ฒ๐˜'๐˜€ ๐˜๐—ฎ๐—ธ๐—ฒ ๐—ฎ ๐—น๐—ผ๐—ผ๐—ธ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜† ๐—ฒ๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐˜๐—ต๐—ถ๐˜€ ๐˜†๐—ฒ๐—ฎ๐—ฟ.

----------
Ready to elevate your efficiency and focus on what you do best?
Outsource your #CustomerExperience for streamlined success.

Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CSat #CX
#OutsourcingCustomerService
Open Access BPO 2 days ago
๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ถ๐—ป #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ.
Brands must ensure their #CustomerSupport agents are elevating #CustomerSupport.

Here are 4 of the critical areas your #QA must focus on to score your #CallCenter partner's performance: https://buff.ly/3whUbqq

----------
Let us worry about enhancing #CX for your brand so you don't have to.

Talk to us and let our outsourcing experts build a #CustomerSupport team for your business: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 3 days ago
There's nothing quite like quality #CustomerSupport for keeping consumers satisfied and loyal to a brand.

Captivate your customers and ensure brand loyalty with these #CustomerRetention tips: https://buff.ly/3wuq5QA

----------
Empower #CustomerSatisfaction with our #CustomerExperience business solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 3 days ago
๐’๐จ๐œ๐ข๐š๐ฅ ๐ž๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ข๐ง๐  ๐ข๐ง๐ฏ๐จ๐ฅ๐ฏ๐ž๐ฌ ๐ฎ๐ฌ๐ข๐ง๐  ๐ฉ๐ฌ๐ฒ๐œ๐ก๐จ๐ฅ๐จ๐ ๐ฒ ๐ญ๐จ ๐ญ๐ซ๐ข๐œ๐ค ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ข๐ง๐ญ๐จ ๐ฌ๐ก๐š๐ซ๐ข๐ง๐  ๐œ๐จ๐ง๐Ÿ๐ข๐๐ž๐ง๐ญ๐ข๐š๐ฅ ๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง.

#CallCenters are common targets for these tactics, aimed at infiltrating a brand's sensitive information and protected strategies.

Here are potential #SocialEngineering techniques that can make you vulnerable to fraud: https://buff.ly/48pFzCX

----------

Partner with a #CallCenter with secure solutions to keep you and your customers' data safe: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InformationSecurity #DataSecurity
#FraudDetection #InfoSec
Open Access BPO 4 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/42JjRZa

----------
Let's turn mishaps into opportunities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO 4 days ago
If you think it has become harder to make your customers happy these past couple of decades, you're right.

Here are the 5 reasons why making customers happyโ€”and keeping them that wayโ€”has become an even more demanding task: https://buff.ly/49c1dvz

----------
Start improving your customer retention and brand loyalty: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CX #CustomerExperience
Open Access BPO