Making the most of customer surveys through internal communication

Alistair Roque Published on April 29, 2015

racially-diverse-business-team-in-meeting
Insights gained from customer satisfaction surveys can help you discover both your business’ flaws and strengths. Whether your website is difficult to use or your merchandise is too expensive, customer feedback can give you an overview of which business areas need immediate attention. But once you re done conducting customer surveys, the challenge now boils down to how you use the feedback as basis for company-wide improvements or changes.

Surveys should never be viewed as reports that describe how well your business performed in the previous months. Customer-centric and proactive organizations use customer satisfaction surveys as means for improving customer loyalty and boost revenues. More importantly, in order to see actual changes, survey results must be communicated internally so that every employee becomes aware of the things that matter to your customers.

Why internal communication is necessary

Exerting efforts in gathering customer satisfaction information and then setting these insights aside without visibly working on the identified problems could lead to a complete waste of time and financial resources. It can also make your employees view your future company-wide improvement plans with skepticism.

female-coworkers-discussing-survey-paperEmployees, especially those who directly interact with customers, are going to be of greater value to the company if they are equipped with the knowledge or resources that enable them to respond to customer concerns.Not following through with the results of your surveys can negate the many benefits of soliciting customer feedback.

Internal dissemination of results can be your first step in taking concrete actions to correct some, if not all, of the identified problematic areas of your business. Neglecting this step of making everyone in the organization aware of your focus areas can result to having less people working on improving them and, eventually, weaker customer service culture.

Keeping employees involved in the survey process

The first task after conducting a survey is to get back to your respondents and thank them for providing you with valuable feedback. Taking this step will strengthen your relationship and communication ties with your customers, since you re confirming that you listen to what they have to say and that you re going to make improvements accordingly.

Raw survey data can then be analyzed and processed by a third-party expert or a dedicated team. The goal must be to condense the survey finds and produce a shorter output or synopsis. This condensed report is what you send to every member of your organization. The moment your employees receive this, they will realize that customer feedback is being taken seriously by the management.

The best time to disseminate survey reports is right before your employees, especially those handling customer support, participate in skills reinforcement trainings or workshops. The customer survey results will help the participants become more aware of the pressing issues and focus on them during the training program.

team-meeting
Take time to gather input from your front-line employees and supervisors. Asking for their opinions can empower them to be part of the solution and make them view themselves as valuable to the company. Lay out your plans and show them how they can be part of the initiative to transform your business into a more customer-centric one.

Disseminating customer survey results internally can be a great way to keep your employees engaged in your mission of improving the customer experience. It s also an inexpensive gesture of ensuring that your research can result to actual changes. Internal communication can therefore be your way of giving your employees the go signal to take a bigger part in solidifying customer loyalty.

Join us on facebook
Open Access BPO 2 days ago
#SocialMedia has become an essential tool for brands establishing a connection with their customers.
𝗛𝗼𝘄 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗯𝗲𝗵𝗮𝘃𝗲 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮, 𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝗱 𝗯𝘆 𝗶𝗻𝘁𝗶𝗺𝗮𝘁𝗲 𝗽𝗲𝗿𝘀𝗼𝗻-𝘁𝗼-𝗽𝗲𝗿𝘀𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀?

Find out some useful tips here: https://buff.ly/eK8cznZ

----------
𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝟐𝟒/𝟕 𝐦𝐮𝐥𝐭𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐨𝐯𝐞𝐫 𝟑𝟎 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬.

Start elevating your brand's service standards today: https://buff.ly/E4ypAtc

#WeSpeakYourLanguage
#CX #CSat #CustomerService
#SocialMediaCustomerService
Open Access BPO 3 days ago
Today, we celebrate Eid al-Fitr, marking the end of a month of reflection, prayer, and community.

We at Open Access BPO extend our warmest wishes to everyone celebrating.
May this Eid bring you and your loved ones happiness, peace, and prosperity.
We hope you enjoy this special time with family and friends.

Eid Mubarak!

#WeSpeakYourLanguage
#OABPOholidays #EidAlFitr
#EidAlFitr2025
Open Access BPO 3 days ago
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 #𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝗶𝗻𝘀𝗲𝗽𝗮𝗿𝗮𝗯𝗹𝗲.

These statistics, pooled from various surveys among customers, show why every business needs a team to screen, evaluate, and manage all online content to ensure your brand maintains a good online reputation: https://buff.ly/MpBUNv4

----------
Outsource your #ContentModeration needs to a trusted partner: https://buff.ly/PRIUd8B

#WeSpeakYourLanguage
Open Access BPO 6 days ago
#CustomerLoyalty is a privilege businesses strive to achieve.
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?

Take a deep look at the stages of #CustomerLoyalty and see how you can shape your customer experience strategies and get your repeat buyers to continue supporting you: https://buff.ly/mNMdlGq

——————————
Let's create memorable #CustomerExperiences and keep your customers coming back for more: https://buff.ly/0mgDGzC

#WeSpeakYourLanguage
#CustomerService #CX #CustomerSupport
Open Access BPO 8 days ago
A customer-centric support culture is built on a lucid and compelling vision.
A well-articulated 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗺𝗮𝗻𝘁𝗿𝗮 is essential for bringing this vision to life, as it:

• Communicates the intended #CustomerExperience, fostering clarity and understanding.
• Standardizes agent interactions, ensuring consistent brand representation and customer engagement.

The following questions will facilitate the creation of a resonant customer service mantra: https://buff.ly/YMTI4r2

——————————
Get a reliable outsourcing #CX partner with empowered agents who can go the extra mile to deliver exceptional service: https://buff.ly/l4YDYb5

#WeSpeakYourLanguage
#CustomerService #CustomerSupport
#outsourcing