5 Signs that a customer review may be fake

5 Signs that a customer review may be fake

October 2, 2014

5-Signs-that-a-customer-review-may-be-fake--Open-Access-BPO--outsourcing-content-moderation
If your website or social media profile welcomes product or service reviews from customers, your online platform becomes susceptible to negative content, especially fake user reviews.

This can hurt your online reputation and your chances of gaining more leads. Some online shoppers prefer reading first what other people have to say about your product before buying one for themselves. Hence, you need to moderate your content to make sure that the reviews they read are submitted by actual customers out of good intent and not just by your competitors.

Outsourcing content moderation can therefore keep your website and social media properties protected from damaging user-generated content (UGC). Here are five signs that content moderators often use when tagging user reviews as inappropriate or fake:

1. Suspicious user profiles

5-Signs-that-a-customer-review-may-be-fake--user-profiles

The information found on the reviewer’s online profile can say a lot about his identity. The username, profile photo, and e-mail address that users submit during account registration can be used to verify their credibility. Existing user profiles and review dashboards can also be reviewed for dubious content patterns. Asking people to sign in your comment board using their Facebook or Twitter accounts is a good way of preventing users from creating fake profiles.

2. Biased judgment

5-Signs-that-a-customer-review-may-be-fake--biased-judgement

It’s generally acceptable to see some negative reviews coming from customers. Negative reviews offer opportunities for you to know what areas need improvement. But if a certain user profile shows a list of reviews that are purely written in a negative or defamatory manner, then that may mean something else. Chances are, these profiles were created just to constantly give your products low ratings or negative feedback. This kind of fake review usually targets the brand’s best-selling or top-rated products.

3. Multiple accounts

5-Signs-that-a-customer-review-may-be-fake--identical-posts

This may be a tricky feature to spot, but content moderators must be trained to analyze word choice patterns and sentence structures of users. This will help them determine if there are duplicate fake accounts made just to mass produce negative reviews or comments. They can also use modern digital tools and tracking measures, such as IP address detector, to know if these fake reviews come from the same source.

4. Identical posts

5-Signs-that-a-customer-review-may-be-fake--multiple-accounts

If a user leaves a lot of reviews that are closely similar to one another, despite the fact that the products being reviewed are not related to one another, then there’s a chance that these reviews are fraudulent. Frauds tend to copy and paste their reviews and just edit some parts like the name of the product. That’s why they don’t always specify a feature of the product or service being reviewed. These identical posts are usually posted consecutively in a short period of time, so they may also share the same thought pattern and manifest vagueness in wording.

5. Self-promotion

5-Signs-that-a-customer-review-may-be-fake--self-promotion

Fake reviews that were created by competitors ultimately aim to direct the people’s attention to their own products. They do this by giving your products negative reviews and then later describing or promoting their own. They may even include links to their own websites. By hijacking support from your valued customers, they think they can weaken your customers’ loyalty to your brand.

Content moderation is a must if you want your brand to have a good online reputation. Nobody wants to buy from an e-commerce website that is filled with spammy comments and fake reviews. All of these warning signs are used by expert content moderators when reviewing contributions from your online community. It’s important that you choose an expert team that can block all misleading and damaging reviews from your website.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO24 hours ago
Planning to set up your own team of #CallCenter agents? Get familiar with these 5 key #hiring strategies before outsourcing your business needs to a #BPO company: https://zcu.io/FHNE

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

When we practice active open-mindedness, we can find common ground despite our differing cultures, languages, ages, races, genders and abilities. We learn to overcome the unconscious bias often deep-rooted in our values and transform these differences into strengths.

#WeSpeakYourLanguage #OACelebratesDiversity #GlobalDiversityAwarenessMonth
Open Access BPO
Open Access BPO5 days ago
User-generated content may provide marketing opportunities, but they can also affect your #brand reputation. Amp up your #ContentMarketing strategy while ensuring those content submissions comply to ownership policies with an expert #ContentModeration team: https://zcu.io/5Arf

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Looking for a #ContentModeration solutions provider? Check out these different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/rIx0

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO6 days ago
A Microsoft study revealed that 21% of customers hate having to contact brands over and over regarding the same concern. Follow these 8 #CustomerService tips to reduce repeat complaints! https://zcu.io/dGT5

#WeSpeakYourLanguage #CustomerSatisfaction #CustServ
Open Access BPO
Open Access BPO1 week ago
There are two types of #CallCenter agents for businesses looking to outsource: the #generalist and the #specialist. Get a closer look at their strengths to determine which type can help you deliver superior multilingual #TechSupport: https://zcu.io/ckQi

#WeSpeakYourLanguage