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A retargeting crash course for beginners

Retargeting, also called remarketing, is one of the hottest digital marketing terms in recent years. It’s also one of those marketing practices everybody seems to be confused about. This post intends to clear up misconceptions and help marketers gain a crystal-clear understanding of this highly effective advertising technique.

4 Positive emotional triggers that boost sales

Several research studies have dissected the science of human emotions and their links to purchasing decisions. We now know where effective marketing messages borrow their power from. The not-so-shocking secret has always been our capacity to “feel” and then act on those triggers.

5 Ways Google is changing mobile search

The desktop’s long-lived dominance is beginning to approach its final days. While it s still widely used, mobile phones have usurped some of its features and functions in ways that are faster and more convenient.

How to choose a webinar topic that generates sign-ups

Webinars, or web-based seminars, are a great platform for brainstorming ideas, presenting a lecture, or conducting an online workshop with your target audience. It s the perfect opportunity to gather your clients in one place and share your expertise with one another.

4 Major call center flops that could happen over the holidays

The holiday season’s a highly exciting time for customers. As early as the second half of the year, discounts, special promos, and other irresistible offers will be swimming before your eyes. But behind the gleaming decorations celebrating this festive time of the year, business managers, marketers, and salespeople are drowning in massive piles of work. […]

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