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A retargeting crash course for beginners

Retargeting, also called remarketing, is one of the hottest digital marketing terms in recent years. It’s also one of those marketing practices everybody seems to be confused about. This post intends to clear up misconceptions and help marketers gain a crystal-clear understanding of this highly effective advertising technique.

4 Positive emotional triggers that boost sales

Several research studies have dissected the science of human emotions and their links to purchasing decisions. We now know where effective marketing messages borrow their power from. The not-so-shocking secret has always been our capacity to “feel” and then act on those triggers.

5 Ways Google is changing mobile search

The desktop’s long-lived dominance is beginning to approach its final days. While it s still widely used, mobile phones have usurped some of its features and functions in ways that are faster and more convenient.

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Open Access BPO
Open Access BPO9 hours ago
Maintaining regular communication with customers can help you earn their trust. This is essential when delivering value-added #CustomerService.

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Open Access BPO
Open Access BPO18 hours ago
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Open Access BPO
Open Access BPO2 days ago
91% of customers use #email every day, which makes it a staple of every brand's #multichannel strategy. As promising as it may be, however, it also has its own limitations.

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Open Access BPO
Open Access BPO3 days ago
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Open Access BPO
Open Access BPO4 days ago
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Open Access BPO
Open Access BPO1 week ago
Consumers turn to #SocialMedia and apps to learn and interact with brands. However, about 60% of online harassment happens on these channels.

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