Storytelling is a powerful telemarketing technique every brand needs to master.
Storytelling, an old-as-time technique for engaging an audience, has been gaining traction in recent years as a marketing and sales strategy. Brands are reviving this practice to entertain customers and prospects. By relaying powerful narratives, sales reps bridge the relationship gap between a brand and its target customers while highlighting what makes their firm unique.
There are plenty of reasons why stories are effective tools that allow agents to secure a purchase. The core reason, however, is that they target both the logical and emotional aspects. By engaging these two, customers are able to come up with a firm decision about buying a product.
Narratives also make telemarketing a lot easier, especially now that consumers consider it intrusive. One of the best ways to persuade customers to listen on the phone is to tell relatable stories that pique and hold their interests. Whether your telesales campaign is done in-house or outsourced to an outbound call center, you can use these four tales to boost your returns.
1. The telemarketer’s story
You may be hesitant to allow agents to tell their own stories to the customers they’re pitching to because it’s a very personal approach, but that’s the point. To reach the end goal—which is to persuade customers to say “yes”—telemarketers must show customers that their transaction means a lot to them. So agents must create a personal connection with the person on the other end of the line to capture their attention. They can recount how they found themselves in the business or why they fell in love with their job. Doing so demonstrates authenticity and transparency, and at the same time, it’s a subtle way of promoting the brand.
2. The product’s history
The success of a telesales campaign depends on how well an agent can draw attention to the products or services they offer. Marketers, especially seasoned ones, know that as countless of firms and startups join the competition, this task also becomes more challenging. Sales agents need to position the items they’re selling using a fresh approach in order to sound more persuasive.
So why not tell customers the story behind a product or service? Narratives about innovation and the struggles involved to make it possible are never boring. As a sales strategy, they allow consumers to evaluate not just the product’s features but also the complex processes involved in its making. If you have a trivia or other humorous anecdotes to tell, then all the better. The idea is to tickle the customers’ imagination and give them an opportunity to understand the products or services being offered on a deeper level.
3. The firm’s background
If your target customers know nothing about your brand, you won’t make that sale. To close that gap, telemarketers can focus on the qualities that make a brand stand out. The narratives they tell have to be relevant to people’s lives, as consumers are now on the hunt for value- or cause-driven organizations.
The only thing you have to remember when introducing your brand to customers is to answer their unspoken question, “Why should I trust you?” The stories you choose, therefore, must be honest, clear, and convincing. Share your organization’s principles, its internal culture, and its biggest goals. And also, let people ask questions and be prepared to respond succinctly and accurately.
4. Other customers’ feedback
Telling your prospective clients about other people’s feedback will strengthen your claims. If they know the benefits that your existing customers have gained from your products, it can encourage them to start their journey with you. For credibility, you may even point them to existing online reviews or use multimedia tools like videos.