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Should B2B marketers appeal to logic or emotion?

B2C companies have already figured out a way to get their target customers on board with the whole buying journey. Most of them, in their TV advertisements, online content, and other forms of marketing outreach, combine facts with emotion to sell their products and services. They typically start with creating a hype around the product […]

Internet of things is the next customer service game-changer

With the rate by which technology grows, it seems that it s already outpacing us. Over the previous decades, we ve all been swept away by how the Internet intricately weaved itself as a fundamental component of people s everyday lives. Smart devices—tablets, phones, wearables, and others—completely changed the face of businesses. Now, the world […]

Website localization tips for better e-commerce returns

Brands who want to establish a global footprint should make website localization part of their strategy. According to the latest data from the United Nation s International Telecommunication Union, there are more than 3 billion users browsing the Internet. This makes up 40% of the world s population. In the near future, we can expect […]

Heads-up: Millennial managers are coming!

The millennial workforce is rapidly expanding. By 2020, millennials will make up 50% of the workforce, and this number is predicted to reach 75% by 2025. This group, loosely defined as consisting of 18- to 35-year-old employees, is responsible for the many workforce management changes we ve already seen in the past years. Their unique […]

5 Holiday sale trends taking over this year’s shopping craze

In many parts of the world, the Halloween celebrations mark the start of the much-awaited holiday season. Aside from being a great time to get together with friends and loved ones, the holidays are special for one reason: it s the perfect season for shopping!

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Open Access BPO
Open Access BPO2 days ago
How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

When we practice active open-mindedness, we can find common ground despite our differing cultures, languages, ages, races, genders and abilities. We learn to overcome the unconscious bias often deep-rooted in our values and transform these differences into strengths.

#WeSpeakYourLanguage #OACelebratesDiversity #GlobalDiversityAwarenessMonth
Open Access BPO
Open Access BPO3 days ago
User-generated content may provide marketing opportunities, but they can also affect your #brand reputation. Amp up your #ContentMarketing strategy while ensuring those content submissions comply to ownership policies with an expert #ContentModeration team: https://zcu.io/5Arf

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Looking for a #ContentModeration solutions provider? Check out these different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/rIx0

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
A Microsoft study revealed that 21% of customers hate having to contact brands over and over regarding the same concern. Follow these 8 #CustomerService tips to reduce repeat complaints! https://zcu.io/dGT5

#WeSpeakYourLanguage #CustomerSatisfaction #CustServ
Open Access BPO
Open Access BPO5 days ago
There are two types of #CallCenter agents for businesses looking to outsource: the #generalist and the #specialist. Get a closer look at their strengths to determine which type can help you deliver superior multilingual #TechSupport: https://zcu.io/ckQi

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Prevent cancellations and help your #CustomerService team retain customers with these #CustomerRetention strategies. Here's how: https://zcu.io/b7hc

#WeSpeakYourLanguage #CustomerExperience