Before technology became as advanced as it is now, isn t word-of-mouth (WOM) advertising the original form of social marketing? WOM has always been the most trusted form of endorsements. When we aren t sure of a product s quality, we always turn to our peers for feedback and reviews. If the item satisfies their […]
Danish company Novo Nordisk can be considered a key mover in the field of diabetes care. Nine decades after its foundation in 1923, the pharmaceutical firm now has production facilities in seven countries and affiliate offices in 75 countries.
Content marketing is widely considered an effective strategy for driving commercial results, both for B2B and B2C marketers. Among the long spectrum of activities that can be categorized under online marketing, social media advertising is the most commonly used tactic, followed by e-newsletters and website articles.
Ecommerce websites are no longer considered mere bump-outs of brands’ physical stores. The infectious trend that’s online shopping has made the Internet one of the strongest drivers of global expansion. How are luxury brands faring when it comes to selling online?
Penetrating the Middle East region is especially challenging for many global brands. In this area, people s practices are largely different from those in American and European countries, where the biggest corporations usually thrive in. So when it comes to social media marketing and providing customer service to this sector, many brands don t have […]
The proliferation of several tech platforms, which allows brands to connect with customers in so many ways, is radically changing the face of call centers. This entirely new phenomenon gave rise to multi-channel call center services ideally as a means of achieving customer satisfaction through seamless transactions.
Everybody loves the holiday season. For businesses, it’s the perfect opportunity to boost sales. For shoppers, it’s a season brimming with exciting deals and promos. Unfortunately, for employees, it’s probably the hardest phase to get through. While seated in front of computers, your office workers are fantasizing about taking a day off or two to […]
How harmful can a little, seemingly insignificant lie on Facebook be? People won’t probably notice, and even if they do, you can turn the tide in your direction. You have a loyal bunch of followers, and it’s easy to appease them if matters get out of hand. So, you might as well go ahead and […]
Picture this: Jeff, one of your customers, tries to reach your customer service providers after troubleshooting his own computer to no avail. He calls your hotline and is put on hold for the longest 15 minutes of his life. He gets increasingly frustrated every second he waits. When Nina, one of your agents, finally attends […]
