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Is there a secret to customer engagement across social media?

You’ve probably been wondering, “How come my content marketing strategy doesn’t work the way I want it to?” Indeed, marketing using online content is a difficult task. Brand professionals need to cut through the online noise and directly reach out to customers, engage them in conversations, and turn them into a loyal market base. It […]

Are content marketers ready for the wearable technology challenge?

Wearable technology has received both praise and flak from the online community, with many netizens raving about its impracticality and others talking about the revolutionary ways it can change everyone s lifestyle. From smartwatches, to digital eyewear, and even digital clothing, wearables take up a market niche that s entirely their own. But what can […]

Active social listening: The key to fortify your customer service

When social networks first made their way into the tech scene, many of us didn t immediately realize these websites’ potential impacts on the business industry. Sure, we re quick to embrace them as tools to personalize communication, but it s only in the past decade that brands used social media as a primary tool […]

How storytelling can add life to your marketing strategy

Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special […]

Doomsday prep:How to overcome a social media crisis in 5 steps

No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or lost subscribers. Social networking sites, being highly volatile platforms, are common avenues for major public relations crises. The negative backlash from social media followers can […]

4 Subtle but powerful marketing tips that boost sales

Do you know exactly how many brands are struggling their way into the complex world of advertising? If you find out the exact number, you’ll undoubtedly be surprised. There are probably hundreds of thousands of brands bombarding the advertising industry, giving birth to millions of marketing visuals. It s practically impossible to go through one […]

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How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

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