What we learned from the 10 most watched ads of 2015

What we learned from the 10 most watched ads of 2015

Faith Ocampo Published on December 11, 2015

youtube-window-browser
If you want to increase brand awareness at a global scale, advertising on YouTube is a good strategy. Every month, YouTube hosts more than a billion active users. It even expands as you re reading this, with 300 hours worth of videos being uploaded each minute. There s just no telling how huge YouTube can be in a year s time.

This highly popular video streaming website is among the favorite ad platforms of digital marketers precisely because it allows them to reach a large audience. Businesses who turn to YouTube advertising find a 20% increase in web traffic and a 43% conversion rate among new customers.
But how can you make your video advertising gig work on YouTube? Well, the video giant released a list of the 10 most viewed ads on their website this 2015. We learned several online marketing lessons from watching these ads, which you can apply in your promotional videos. Here they are.

1. Captivate viewers with an engaging story.

It s safe to say that the days of product-focused advertising are gone. Nowadays, the video ads that work are those that tell a story. Instead of highlighting a product, a service, or the brand itself, the most effective ads use stories to engage viewers. As proven by the most viewed YouTube ads, brands don t need to promote their products as the best ones out there. If you ve successfully broken through the incessant web banter, you re halfway there already.

 

2. Tap into viewers emotions.

One of the biggest struggles of startup brands is memorability. So, their automatic response is to do something unique—create a unique ad or offer something no one else has. Yes, it s a smart strategy, but there s something else that can make you more memorable: your ability to stir people s emotions.

Take for example the Super Bowl commercials we ve seen over the years. Not only have they shown great mastery of storytelling as a marketing tool, they also focus on creating a lasting impact on viewers by tapping into their emotions. Both humorous and heartwarming stories, which we ve seen among the list of YouTube s most viewed ads, have a role to play in making people remember brands.

 

3. Don t be afraid to tackle social issues.

If you re new to the business sphere and the online marketing field, you may be hesitant to take a stand on social issues. Yes, it can be risky, but if carefully thought out, it can be extremely beneficial for your brand.

Video advertising gives brands the opportunity to inspire their target audience, empower them, and give them a voice. Tackling social issues is a way to show corporate responsibility and highlight your brand s relevance in a highly competitive industry.

 

4. Make viewers want to share your ad.

Another reason why YouTube advertising is so popular among marketers is because it s friendly to shareable and viral content. If you take a look at the most viewed video ads, all of them are worthy of being shared across social media, primarily because they deliver a meaningful message. They re highly entertaining and relevant; plus, they don t make the mistake of highlighting their brand so much that there s no room for creating additional value.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

One response to “What we learned from the 10 most watched ads of 2015”

  1. 5 Hottest digital marketing buzzwords of 2015 - Open Access BPO Neo Captive Blog says:

    […] stories are now a major component of every brands’ marketing strategy. If you look at the 10 most watched ads this year, you’ll find that storytelling is a recurring […]

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
Companies delegate some of their processes to #CallCenter service providers to save time and resources. However, new businesses. such as #startups, should be careful of which tasks to outsource to ensure success: https://zcu.io/xLvY

#WeSpeakYourLanguage #Outsourcing #BPO
Open Access BPO
Open Access BPO3 days ago
We hope you have a fun and safe time with your loved ones wherever you plan to spend Thanksgiving this year. Happy #Thanksgiving!

#WeSpeakYourLanguage #OAHolidays
Open Access BPO
Open Access BPO4 days ago
Every entrepreneur's dream is to grow beyond his own shores, but how do you know if you're up to the challenge? Look out for these signs before taking your first step into international #expansion: https://zcu.io/Safk

#WeSpeakYourLanguage #Startup #Offshore #Outsourcing
Open Access BPO
Open Access BPO6 days ago
High employee turnover costs money and resources. It also jeopardizes your #brand reputation. One way for #CallCenters to prevent all these from happening is to build an effective #CareerDevelopment program.

Learn more: https://zcu.io/XdNU

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
#Thanksgiving is just a week away. #Ecommerce companies must suit up to face the onslaught of shoppers on one of the biggest shopping weekends of the year.

Here's how: https://zcu.io/4yzf

#WeSpeakYourLanguage #CustomerService #CX
Open Access BPO
Open Access BPO2 weeks ago
Consumers still think the best way to resolve their #CustomerService issues is via #email, even with the rise of new support channels. Follow these tips to maximize the advantages of providing effective #EmailSupport: https://zcu.io/3Si0

#WeSpeakYourLanguage #CallCenter