No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or lost subscribers. Social networking sites, being highly volatile platforms, are common avenues for major public relations crises. The negative backlash from social media followers can […]
Do you know exactly how many brands are struggling their way into the complex world of advertising? If you find out the exact number, you’ll undoubtedly be surprised. There are probably hundreds of thousands of brands bombarding the advertising industry, giving birth to millions of marketing visuals. It s practically impossible to go through one […]
Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends on how many people will see it and be influenced by it. In other words, the more strategic you are in disseminating content, the greater […]
There’s much to say about millennials and their unique preferences when it comes to jobs , technology, and brands . In the workplace, they are often labeled rather callously as “lazy” or “self-absorbed,” but all these may only be stemming from how and where they grew up—in an environment very different from what it had […]
Effective leadership is a rare quality that separates hazy plans from achievements, turning visions into tangible success. However, it’s also an often overlooked factor that can build and sustain a healthy, booming organization. After all, it isn t just employees expertise or the company s tech facilities that matter. All these remain just great ideas […]
When it became clear that the digital world will be taking over the marketing industry, companies that sell directly to consumers (B2C) were quick to jump into the bandwagon that is social media marketing. It was perhaps clear to these businesses that digital marketing has the power to drive up conversions. On the other hand, […]
It seems as though the Philippine business process outsourcing (BPO) sector is unstoppable, with continuous growth forecasts for the medium term of this year. To brave this path, the whole industry is counting on sustainable support from the government as well as improved economic policies. According to industry expert Rainerio Borja, the broadening of tax […]
Most businesses today deal with terabytes or even petabytes of data, shaking the foundations of built technology infrastructures and digital marketing strategies. This apparent accumulation of large data volumes has then given birth to a loosely defined term in the information world: big data.
Digital marketing drives a work practice that constantly evolves to absorb successive technology trends. Every new digital trend or device helps shape new online practices, which influence the way information is accessed and used. Note that the most interesting bit is that the tech industry seems to always surprise us with innovations that are happening […]
