There’s much to say about millennials and their unique preferences when it comes to jobs , technology, and brands . In the workplace, they are often labeled rather callously as “lazy” or “self-absorbed,” but all these may only be stemming from how and where they grew up—in an environment very different from what it had […]
Effective leadership is a rare quality that separates hazy plans from achievements, turning visions into tangible success. However, it’s also an often overlooked factor that can build and sustain a healthy, booming organization. After all, it isn t just employees expertise or the company s tech facilities that matter. All these remain just great ideas […]
When it became clear that the digital world will be taking over the marketing industry, companies that sell directly to consumers (B2C) were quick to jump into the bandwagon that is social media marketing. It was perhaps clear to these businesses that digital marketing has the power to drive up conversions. On the other hand, […]
It seems as though the Philippine business process outsourcing (BPO) sector is unstoppable, with continuous growth forecasts for the medium term of this year. To brave this path, the whole industry is counting on sustainable support from the government as well as improved economic policies. According to industry expert Rainerio Borja, the broadening of tax […]
Most businesses today deal with terabytes or even petabytes of data, shaking the foundations of built technology infrastructures and digital marketing strategies. This apparent accumulation of large data volumes has then given birth to a loosely defined term in the information world: big data.
Digital marketing drives a work practice that constantly evolves to absorb successive technology trends. Every new digital trend or device helps shape new online practices, which influence the way information is accessed and used. Note that the most interesting bit is that the tech industry seems to always surprise us with innovations that are happening […]
The simultaneous proliferation of multiple devices, from smartphones to tablets and desktops, has been influencing consumer behavior. In the marketing field, the whole conversion process possibly doesn t happen in only one device. For instance, customers may browse through item catalogs on their mobile phones and make a purchase later using their tablets. Common conversion […]
In today’s digital age, there’ s no denying that content marketing has become one of the most promising marketing tool for businesses that thrive on customer engagement. With the use of strategically distributed content, brands can form relationships with their target audience and attract new customers.
Now more than ever, it s important for brands to spread their marketing efforts across multiple channels. The business of magnetizing consumer attention is no longer monopolized by television and other advertising tools of the past. Digital channels, especially social media, continue to attract marketers because of the extent and quality of engagement the huge […]
