Satisfy cravings, give readers snackable content

Faith Ocampo Published on December 21, 2015

redhead-woman-biting-into-book-journal

Internet users nowadays are after only three things from the media they consume: speed, instant gratification, and value. It then follows that marketers should start creating fresh, easy-to-digest content especially now that humans attention span plummeted to an all-time low of eight seconds. This, essentially, is the reason behind the rise of snackable content.

 
When we say “snackable content,” we re referring to bite-sized pieces of content that are easy to understand and catchy but has the right mixture of fun and value. While long-form articles are for readers (who are now rare species), snippets and tidbits of online content appeal more to viewers.

With several digital marketing platforms available out there, you won t run out of ideas to make your content snackable. Here are some.

1. Short clips on loop

There used to be a time when producing videos is seen as time-consuming and expensive, but that’s no longer the case these days.

If you look at Vine, Snapchat, and Instagram, you ll be inspired to produce short clips for your brand straight from your smartphone. We re talking about really short videos here. Vine supports six-second clips, Snapchat allows 10 seconds, and Instagram hosts up to 15 seconds of playback. As content marketing tools, videos can highlight features of your new product or introduce a promo all while serving your audience with something entertaining.

2. GIFs and memes

Animated GIFs have been around since 1987 and are widely used in many ways. As BuzzFeed s senior creative strategist Joe Puglisi puts it, “GIFs are a mini-vehicle for storytelling, capturing emotions, and communicating them in a concise way that words and pictures alone cannot.”

Memes, on the other hand, are closely related to GIFs. There s a fair amount of common ground between the two. Both concentrate on humor and fun, although memes also come in the form of static pictures with superimposed texts.

 

3. Visual data

hand-holding-smartphone-showing-infographic

Mini-infographics that present information visually are also great examples of a snackable content. Instead of a full-blown infographic, you can split it into smaller images. You can use one graph at a time and post them sparingly on your social media accounts. Posting infographics on Instagram, which we ve previously tackled, is a good way of presenting information without overwhelming your followers with too many numbers and statistics.

 

4. Fun quizzes

hand-holding-paper-with-online-quiz-drawn-on-it

If you want to reach a younger audience through content marketing, why not give quizzes a try? If you re in the travel industry, your quiz can be something like: “Which city should you visit next? Take this quiz to find out!” Just remember to make it quick, interesting, and unique.

If you need more ideas, here are some extra ones you can explore:

•     quotes from industry experts
•     quick tips for your customers
•     trivia about your brand or industry
•     content from the audience

Snackable content adds life to digital marketing and allows brands to be flexible and creative. Although it can be challenging to capture the audience s interest considering their shortening attention span, snackables put an exciting spin to brands content strategy. To build a loyal following from your most valued customers, remember to keep it light, have some fun, and let your brand s personality shine through.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

One response to “Satisfy cravings, give readers snackable content”

  1. Carly Brooke Avraham says:

    This article is really a pleasant one it helps new
    web visitors, who are wishing for blogging.

Join us on facebook
Open Access BPO 5 days ago
Aside from the location advantage, the 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐥𝐮𝐜𝐫𝐚𝐭𝐢𝐯𝐞 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐜𝐚𝐥𝐥 𝐜𝐞𝐧𝐭𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 in Southeast Asia because of these Filipino qualities:
• neutral accent;
• multilingual proficiency;
• dedicated work ethics;
• resilience and adaptability; and
• close affinity with Western cultures.

Read: https://buff.ly/47sGAKD

----------
Partner with a #CallCenter with strong #CustomerExperience expertise: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CustomerSatisfaction #CSat #CX
Open Access BPO 5 days ago
𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 is a valuable metric to determine the challenges your #CustomerSupport team will face.
It allows you to manage your team and distribute the workload accordingly, paving the way for an efficient operational output.

Read: https://buff.ly/3R0VCk2

----------
Effective employee and ops management ensure high #productivity for optimal 24/7 coverage.

So, only partner with an #outsourcing specialist with robust and foolproof ops strategies that will make your brand soar: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
Open Access BPO 6 days ago
Creating culturally diverse teams in #CallCenters is not just a moral imperative but a strategic advantage.

Here are 6 more compelling reasons for ensuring #CulturalDiversity in the workplace: https://buff.ly/3MYaCO6

----------
Choose an #outsourcing partner with diverse teams and cultures:
OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#diversity #inclusitivity
Open Access BPO 6 days ago
This expansion is a strategic move that signifies a major milestone in 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢's continuous growth and dedication to serving its expanding international clientele.

It enhances the company's capacity to manage additional programs, grow its teams, and create job opportunities for Davao-based

more via KRON 4 News
https://buff.ly/3sVKUD7
Open Access BPO 7 days ago
𝐀𝐫𝐞 𝐡𝐮𝐦𝐚𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫𝐬 𝐬𝐭𝐢𝐥𝐥 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐢𝐝𝐬𝐭 𝐨𝐟 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 #𝐂𝐨𝐧𝐭𝐞𝐧𝐭𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐨𝐥𝐬.

It's humans vs algorithm in this blog post! Read all about it now: https://buff.ly/3uybgeN

----------
Outsource content moderation and other business or knowledge process needs: buff.ly/3sJxKJl

#WeSpeakYourLanguage
Open Access BPO 7 days ago
#CallCenter Team Leaders drive progress and ensure exceptional #CustomerExperience.

Want to unlock the secrets to becoming an extraordinary leader for your team?

Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/3G7P2Dc

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: https://buff.ly/47MoEKX

#WeSpeakYourLanguage
Open Access BPO