When social networks first made their way into the tech scene, many of us didn t immediately realize these websites’ potential impacts on the business industry. Sure, we re quick to embrace them as tools to personalize communication, but it s only in the past decade that brands used social media as a primary tool […]
Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special […]
No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or lost subscribers. Social networking sites, being highly volatile platforms, are common avenues for major public relations crises. The negative backlash from social media followers can […]
Do you know exactly how many brands are struggling their way into the complex world of advertising? If you find out the exact number, you’ll undoubtedly be surprised. There are probably hundreds of thousands of brands bombarding the advertising industry, giving birth to millions of marketing visuals. It’s practically impossible to go through one day […]
Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends on how many people will see it and be influenced by it. In other words, the more strategic you are in disseminating content, the greater […]
There’s much to say about millennials and their unique preferences when it comes to jobs , technology, and brands . In the workplace, they are often labeled rather callously as “lazy” or “self-absorbed,” but all these may only be stemming from how and where they grew up—in an environment very different from what it had […]
Every call center manager must apply various leadership techniques to be as effective as they can be. Take a look at these techniques here. Effective leadership in the realm of call center management is a foundation of success. Call center managers play a pivotal role in shaping the customer service experience, motivating their teams, and […]
When it became clear that the digital world will be taking over the marketing industry, companies that sell directly to consumers (B2C) were quick to jump into the bandwagon that is social media marketing. It was perhaps clear to these businesses that digital marketing has the power to drive up conversions. On the other hand, […]
It seems as though the Philippine business process outsourcing (BPO) sector is unstoppable, with continuous growth forecasts for the medium term of this year. To brave this path, the whole industry is counting on sustainable support from the government as well as improved economic policies. According to industry expert Rainerio Borja, the broadening of tax […]