Apple just introduced the newest additions to its product line, and much has already been said about what the iPhone 6, iPhone 6 Plus, and Apple Watch have in store for the marketing sphere. For the rest of the consumerist population, the devices are anticipated for their new design and features. But for marketing strategists, […]
Holding sales team meetings from time to time is a mandatory task for every business owner wanting to check if his sales force is in its best shape. This is the time when you get to strategize with the telemarketers running your call center support services and the very people who conduct actual sales negotiations […]
MAKATI CITY, Philippines, September 10, 2014 – Open Access BPO, a leading provider of business process outsourcing (BPO) solutions, releases a paper that answers the essential questions clients should ask before sending out tasks to a Philippine-based firm. The paper titled Don’t Outsource to the Philippines Until You Have Asked These Questions lists down 10 […]
It s no secret that if you truly want to boost customer satisfaction, the best way to go is to actively improve your customer service quality. But even if your customer service can keep customers happy, it takes a lot more to make sure they keep coming back and invite other people to join them. […]
Like any type of business, the customer service outsourcing industry lives by countless philosophies. But among a long list of addages it follows, there is one that experts consider as the mantra for failproof service. It is “Prevention is better than cure.”
Using content marketing as your primary digital marketing strategy can definitely bring your business many benefits, especially in the areas of search engine optimization (SEO), social media engagement, and public relations. This is why the content you create should not only be valuable to your target audience, but should also be strategically distributed. Meaning, it’s […]
There’s no denying that most industries nowadays are undergoing a shift that’s faster than the revolution the business landscape went through when it replaced and integrated traditional processes with digital ones. Today, going online is no longer the benchmark businesses have to meet in order to provide a complete and convenient customer experience. Similarly, the […]
Email newsletter is a time-tested and reliable communication tool that has a special place in most businesses’ digital marketing strategy. This is because there is still a good number of consumers out there who spend quality time checking their email inboxes regularly. In fact, business-to-business (B2B) marketers use email as a primary channel of communication […]
If you’re outsourcing to a Philippine call center, your staff may also be conducting post-call customer feedback. These surveys ask customers for comments and testimonials about your products and their overall experience with your brand. While gauging your market’s satisfaction is always a winning strategy, there’s another demographic that you should be pulsing if you […]