No more clickbaits on Facebook! What do you need to know about it?

No more clickbaits on Facebook! What do you need to know about it?

OABPO Blog Team Published on August 26, 2014

facebook-app-on-cellphone
Facebook is definitely serious about polishing the platform for high quality social media marketing content and user-relevant information. Just last week, the social network announced its decision to end like-gating as a way of cultivating deeper business-consumer engagement on Brand Pages. And in a more recent news straight from the Facebook press office, it was announced that clickbaiting would also be buried in the News Feed to make way for posts that are relevant to you and posted by people who matter to you.

famous-viral-painting Clickbaits such as this.

What is clickbaiting?

Clickbaits are links you see on your feed whose headlines don t provide much information about content, thus piquing your interest and compelling you to follow the link just to see what it s about. They re the teaser-type posts that sometimes come with a photo that only reveals half or a part of the subject.
Basically, if you see a link that says something along the lines of “What this couple did in this restaurant will make your jaw drop! Click here to find out,” it s a clickbait.

If you re an active Facebook user, you’ve definitely seen or even clicked on one of these at least once, but despite their prevalence, a survey conducted by the social network revealed that 80% of Facebook members prefer links that let them know upfront if they want to see the rest of the story. Seeing this, Facebook obliged by weeding out posts that may drown out more relevant content.

How does Facebook determine if a link is a clickbait?

Back then, Facebook s algorithm puts posts with a high click rate above your feed, thus depriving exposure from other posts that may be of higher relevance to you. This time, Facebook will now put into consideration the time people spend viewing the clicked link. If they dedicate a significant span of time on the page where they were redirected, then Facebook decides that the link is valuable. But if the user goes back to the News Feed without spending time on the page, then it s a sign that the link doesn’t contain something of much value.

Facebook will also factor in the engagement that a link garners. If it has a high clickthrough rate, but the people who clicked on it didn’t like, leave comments, or share it on their own timelines, then it suggests low-value content.

How will the update affect Brand Pages?

If you re fond of clickbaiting to generate visits to your site, then you will surely experience a decrease in distribution. As early as now, you should start rethinking your marketing and link-dissemination strategy so that Facebook can prioritize your posts.

like-button
One thing you should avoid is putting links within photo captions. If you compare link posts and photo posts on Facebook, you d see that links appear with a large photo and text about the story (title, author, meta description, or a line from the article). Photos, on the other hand, do come with captions, but they aren t necessarily about the accompanying link. With the link format showing more associated information, the social network would give higher priority to this, so choose your posting format wisely.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO6 hours ago
China is the second-largest consumer market in the world. However, its strict business protocols make it difficult for many foreign brands to establish a local presence in the region. Open Access BPO 𝗫𝗶𝗮𝗺𝗲𝗻 enables businesses to penetrate and thrive in the billion-strong Chinese global market.

Open Access BPO's expanding campus in Xiamen offers #CustomerSupport in Chinese dialects including Mandarin, Hokkien, and Cantonese.

𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝗹𝗶𝗲𝗻𝘁-𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: https://buff.ly/3WVldvs

----------
𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢
• Our Solutions: https://buff.ly/3XOmOEt
• Our Other Locations: https://buff.ly/3XRmtRt

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO9 hours ago
Open Access BPO's standard recruitment is a seamless process, from job announcement to contract signing.

Here are some of our recruitment best practices: https://buff.ly/3HkhKRs

---------
We hyper-customizable solutions that fit your needs—from staff to its everyday ops: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.

But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3kIaKWM

----------
Let's hyper-customize a program for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO
Open Access BPO1 day ago
Keeping your customers' data secure is one of the best ways to earn their trust.
Here's an in-depth look on how it can be achieved: https://buff.ly/3HjQYIK

----------
Only trust an #outsourcing firm with a robust #DataSecurity strategies and solutions to ensure #InformationSecurity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#cybersecurity #infosec
Open Access BPO
Open Access BPO5 days ago
#𝗗𝗮𝘁𝗮𝗣𝗿𝗶𝘃𝗮𝗰𝘆𝗪𝗲𝗲𝗸 aims to raise awareness about #DataSecurity and privacy and how we all must be mindful of what we share online. Let's stay vigilant against malicious activities that may exploit our information.

#WeSpeakYourLanguage
#InfoSec #DataPrivacy
Open Access BPO
Open Access BPO7 days ago
#CustomerService providers have the responsibility to protect their partners against data intrusions that may interrupt operations and steal sensitive information. If your

Check out these best practices for protecting your data: https://buff.ly/3Jj7cEV

----------
Ensure utmost #InformationSecurity for your customers with our #DataSecurity strategies: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InfoSec #DataManagement
#DataPrivacyWeek
Open Access BPO