No more clickbaits on Facebook! What do you need to know about it?

OABPO Blog Team Published on August 26, 2014

facebook-app-on-cellphone
Facebook is definitely serious about polishing the platform for high quality social media marketing content and user-relevant information. Just last week, the social network announced its decision to end like-gating as a way of cultivating deeper business-consumer engagement on Brand Pages. And in a more recent news straight from the Facebook press office, it was announced that clickbaiting would also be buried in the News Feed to make way for posts that are relevant to you and posted by people who matter to you.

famous-viral-painting Clickbaits such as this.

What is clickbaiting?

Clickbaits are links you see on your feed whose headlines don t provide much information about content, thus piquing your interest and compelling you to follow the link just to see what it s about. They re the teaser-type posts that sometimes come with a photo that only reveals half or a part of the subject.
Basically, if you see a link that says something along the lines of “What this couple did in this restaurant will make your jaw drop! Click here to find out,” it s a clickbait.

If you re an active Facebook user, you’ve definitely seen or even clicked on one of these at least once, but despite their prevalence, a survey conducted by the social network revealed that 80% of Facebook members prefer links that let them know upfront if they want to see the rest of the story. Seeing this, Facebook obliged by weeding out posts that may drown out more relevant content.

How does Facebook determine if a link is a clickbait?

Back then, Facebook s algorithm puts posts with a high click rate above your feed, thus depriving exposure from other posts that may be of higher relevance to you. This time, Facebook will now put into consideration the time people spend viewing the clicked link. If they dedicate a significant span of time on the page where they were redirected, then Facebook decides that the link is valuable. But if the user goes back to the News Feed without spending time on the page, then it s a sign that the link doesn’t contain something of much value.

Facebook will also factor in the engagement that a link garners. If it has a high clickthrough rate, but the people who clicked on it didn’t like, leave comments, or share it on their own timelines, then it suggests low-value content.

How will the update affect Brand Pages?

If you re fond of clickbaiting to generate visits to your site, then you will surely experience a decrease in distribution. As early as now, you should start rethinking your marketing and link-dissemination strategy so that Facebook can prioritize your posts.

like-button
One thing you should avoid is putting links within photo captions. If you compare link posts and photo posts on Facebook, you d see that links appear with a large photo and text about the story (title, author, meta description, or a line from the article). Photos, on the other hand, do come with captions, but they aren t necessarily about the accompanying link. With the link format showing more associated information, the social network would give higher priority to this, so choose your posting format wisely.

Join us on facebook
Open Access BPO 17 hours ago
Logistics, technical issues, and human error can impact #CustomerExperience.

𝗧𝗶𝗺𝗲 𝘁𝗼 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝘀𝘂𝗰𝗵 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝟰 𝗯𝗮𝘀𝗶𝗰 𝘀𝘁𝗲𝗽𝘀.

----------
Make a difference in your customers' lives.
We'll take the lead: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport #CustomerRetention
Open Access BPO 18 hours ago
Even if you've set your brand to constantly delight your customers, there are times when you have to say no to their requests.

Master the art of saying "no" with compassion.!

Here are 5 tips for letting down your customers gently without ruining their entire #BrandExperience: https://www.openaccessbpo.com/blog/customer-service-tip-5-tactics-saying-no-compassion/

----------
Choose an #outsourcing company that values #CustomerService and brand retention: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenterTips
#CustomerSatisfaction #CustomerExperience
Open Access BPO 21 hours ago
Open Access BPO's CEO Benjamin Davidowitz spearheaded the recent Easter community initiative in Poblacion, Makati City: https://www.openaccessbpo.com/blog/open-access-bpo-ceo-leads-easter-community-initiative/

This annual tradition aims to provide nutritious meals to those in need while spreading joy to children with balloon giveaways. This year marks the 7th consecutive year of the initiative, made possible with the dedication of volunteers from Open Access BPO. Together, they distributed 1,000 meals and 700 balloons to the community.

----------
Learn more about our outreach programs and employee engagement activities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#OABPOcares #CorpSocialResp
Open Access BPO 4 days ago
Of course, #CallCenter leaders want only the best talents for their teams, but the best talents are also looking for the best experiences from their prospective workplaces.

High performers would consider these factors as they choose the right #ContactCenter to work for: https://buff.ly/3TQnokB

-----------
Get only a diligent , highly-skilled team working on your brand's #CX when you outsource with us: https://buff.ly/3vXYK9z

#WeSpeakYourLanguage
#outsourcing #CallCenters
#CustomerSupport #recruitment
#EmployeeManagement
Open Access BPO 4 days ago
#CallCenter agents thrive with strong leadership. Great team leaders provide direction and motivation, which fuels agent success and exceptional #CustomerExperience.

But what holds leaders back?

Here are the pitfalls that can sabotage your leadership (and get expert tips to become an exceptional leader!) https://buff.ly/3vO1Blo.

----------
Upgrade to a better #CustomerSupport.

Contact Open Access BPO today to build your dream #CX program with our expert team and visionary leaders: https://buff.ly/3JeSHRe

#WeSpeakYourLanguage
#CallCenterLeadership #CallCenterManager
#ContactCenterLeader #CallCenterSuccess
#EmployeeEngagement #TeamLeadership
Open Access BPO 7 days ago
𝗪𝗵𝗲𝗻 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗮 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵, 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗷𝘂𝘀𝘁 𝗵𝗼𝘄 𝗮𝗴𝗶𝗹𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗿𝗲.

See how they've adapted in rapidly evolving situations, find out how they will help your brand thrive even in the most volatile of circumstances.

𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁 𝗼𝗳 𝗮 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗴𝗼𝗼𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗱𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗮𝗻𝗱 𝘁𝗵𝗼𝗿𝗼𝘂𝗴𝗵𝗹𝘆.

Here are 5 things only agile #CustomerSupport firms do differently: https://buff.ly/3vHpLOC

----------
We hyper-customizes our programs for every partner, industry, and market.

Contact us today so we can start planning your program, processes, and tea: https://buff.ly/3U9wASv

#WeSpeakYourLanguage
Open Access BPO