Defining Telemarketing in the Philippines

Defining Telemarketing in the Philippines

OABPO Blog Team Published on July 10, 2013
telemarketing in the philippines

Telemarketing in the Philippines refers to services that generate interest in a company s products and services to convert leads into actual sales. While sales and telemarketing were previously separate parts of the spectrum, telemarketing in the Philippines encompasses both.
Philippine-based call centers train their agents to be proficient in all aspects of telemarketing. Some of the more prominent services are as follows:

    • Lead generation - Refers to proactive marketing in which agents would generate a list of contacts and prospects. This is done by cold calling numbers or contacting persons who initially expressed interest in a particular product or service through market research, surveys, and other methods.

 

    • Lead qualification - Agents will then verify the leads included on the aforementioned list and will gauge an individual s response to the clients products and services. If the leads are interested, they would be referred to the sales team. Otherwise, they would be removed from the list.

 

    • Sales - The sales team would then call the qualified leads to provide persuasive arguments in order to close deals. Sales could also be performed inbound, such as when customers call a company’s hotline to avail of deals being advertised. This way, agents don t have to call customers and ask them to buy their products.

 

  • Customer service - Some inbound calls would fall under customer service. This includes inquiries about new products, complaints or customer requests. In these cases, the customer service agent would need to transfer the calls to the appropriate departments, or ensure that the client s requests or complaints would be sufficiently addressed.

These services ensure that telemarketing clients in the Philippines will get the best possible deals, as Filipino call center agents are poised to provide support in all aspects of telemarketing. From generating interest and leads to actually converting calls into sales, call center agents in the Philippines can accomplish these functions effectively.

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#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

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Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

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Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

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September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

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