Defining Telemarketing in the Philippines

Defining Telemarketing in the Philippines

OABPO Blog Team Published on July 10, 2013
telemarketing in the philippines

Telemarketing in the Philippines refers to services that generate interest in a company s products and services to convert leads into actual sales. While sales and telemarketing were previously separate parts of the spectrum, telemarketing in the Philippines encompasses both.
Philippine-based call centers train their agents to be proficient in all aspects of telemarketing. Some of the more prominent services are as follows:

    • Lead generation - Refers to proactive marketing in which agents would generate a list of contacts and prospects. This is done by cold calling numbers or contacting persons who initially expressed interest in a particular product or service through market research, surveys, and other methods.

 

    • Lead qualification - Agents will then verify the leads included on the aforementioned list and will gauge an individual s response to the clients products and services. If the leads are interested, they would be referred to the sales team. Otherwise, they would be removed from the list.

 

    • Sales - The sales team would then call the qualified leads to provide persuasive arguments in order to close deals. Sales could also be performed inbound, such as when customers call a company’s hotline to avail of deals being advertised. This way, agents don t have to call customers and ask them to buy their products.

 

  • Customer service - Some inbound calls would fall under customer service. This includes inquiries about new products, complaints or customer requests. In these cases, the customer service agent would need to transfer the calls to the appropriate departments, or ensure that the client s requests or complaints would be sufficiently addressed.

These services ensure that telemarketing clients in the Philippines will get the best possible deals, as Filipino call center agents are poised to provide support in all aspects of telemarketing. From generating interest and leads to actually converting calls into sales, call center agents in the Philippines can accomplish these functions effectively.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO16 hours ago
Open Access BPO Taipei is the strategic outsourcing hub for businesses wanting to reach large Asian markets.

Our office provides multilingual #CustomerSupport, #ContentModeration and back office services designed to meet the unique needs of businesses catering to East Asian markets. Our experience in the sector connects your business operations to Asian markets, with results that add value to the #CustomerExperience.

Read more: https://zcu.io/jFDr

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Companies delegate some of their processes to #CallCenter service providers to save time and resources. However, new businesses. such as #startups, should be careful of which tasks to outsource to ensure success: https://zcu.io/xLvY

#WeSpeakYourLanguage #Outsourcing #BPO
Open Access BPO
Open Access BPO5 days ago
We hope you have a fun and safe time with your loved ones wherever you plan to spend Thanksgiving this year. Happy #Thanksgiving!

#WeSpeakYourLanguage #OAHolidays
Open Access BPO
Open Access BPO7 days ago
Every entrepreneur's dream is to grow beyond his own shores, but how do you know if you're up to the challenge? Look out for these signs before taking your first step into international #expansion: https://zcu.io/Safk

#WeSpeakYourLanguage #Startup #Offshore #Outsourcing
Open Access BPO
Open Access BPO1 week ago
High employee turnover costs money and resources. It also jeopardizes your #brand reputation. One way for #CallCenters to prevent all these from happening is to build an effective #CareerDevelopment program.

Learn more: https://zcu.io/XdNU

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
#Thanksgiving is just a week away. #Ecommerce companies must suit up to face the onslaught of shoppers on one of the biggest shopping weekends of the year.

Here's how: https://zcu.io/4yzf

#WeSpeakYourLanguage #CustomerService #CX