Twitter is teens’ choice of social media networking site for shopping

Twitter is teens’ choice of social media networking site for shopping

OABPO Blog Team Published on October 25, 2013
social-media-networking

Twitter emerges as the top social media networking site favored by American teenagers for online shopping, Mashable reports this week.
Among the respondents surveyed by US investment bank Piper Jaffray, 26% said that Twitter is the most important social website when it comes to influencing their purchase decisions, followed by Facebook and Instagram at 23% each.

This data shows a waning interest in Facebook among this particular demographic. According to Piper Jaffray’s April 2013 survey, Facebook’s popularity was at 33% earlier this year. Twitter’s popularity was at a lower value of 30%, but unlike Facebook s, this rate is taking an upward course.
Instagram, meanwhile, is a different case. Although it has failed to nab the top spot, its current popularity among teenagers is higher than its previous score of 16%.

This raises speculation that Instagram might be able to surpass the other two social media networking sites, Twitter and Facebook, as long as it keeps gaining momentum in the same rate.

The report also showed that less than 10% of the respondents chose Tumblr, Google+, and Pinterest. Meanwhile, other social media platforms such as Vine and Snapchat are gaining traction at a 17% popularity share.

Twitter as a shopping destination

This new Piper Jaffray study affirms a previously commissioned survey on Twitter’s influence in commerce, where a high number of respondents said that the microblogging website affects what people buy, which stores to visit, and how they share their purchase decisions during holiday shopping.

Overall, this is good news for Twitter, especially since it plans to venture into e-commerce. It has already appointed its first head of commerce and is working to research on how to successfully integrate shopping with its service.

Bring in more sales profits by outsourcing your social media marketing to Open Access BPO. We have a team of social media experts who can help you engage with online customers and increase your conversion rates.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO25 minutes ago
#CallCenter leaders play a central role in helping campaigns grow. Team leaders especially are responsible for the progress and the quality of service that #CustomerSupport agents provide the brand's customers.

Here are the 5 biggest enemies of great leadership (and a few tips on how to be a good leader): https://buff.ly/3M5iMC0

Find great call center agents and team leaders to manage your brand's growth when you partner with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO19 hours ago
Personalized solutions empower brands to provide high-quality support to their customers and their growing needs.
With the help of a capable #CallCenter, you can be sure these areas are being covered: https://buff.ly/3sCjnTS

----------
Build your hyper-customizable #CustomerSupport, #BackOffice, or knowledge-based support program with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport
Open Access BPO
Open Access BPO1 day ago
With multilingual support comes multiple business growth opportunities. The best way to get aboard the globalization train is to partner with a multilingual #CallCenter: https://buff.ly/3Mmfkms

----------
Open Access BPO's services support over 30 languages. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#MultilingualCallCenter
Open Access BPO
Open Access BPO3 days ago
It’s Data Privacy Awareness Month at Open Access BPO!
For our first Weekend Link Roundup, we’re featuring posts about #DataSecurity and #InformationSecurity best practices: https://buff.ly/3weIWMU

Is Data Safe From Security-Related Outsourcing Issues?
https://buff.ly/38tH5uD

Best Practices to Boost Data Security in Call Centers
https://buff.ly/3sAEsya

Educating Your Customers About Information Security
https://buff.ly/3sAEsya

The Worst Threat to Business Data Security: Employees
https://buff.ly/38lgjF3

Deflecting Insider Threats to Data Security
https://buff.ly/3yC5mt5

How Open Access BPO Future-Proofs Your Offshore Operations
https://buff.ly/3wmGuEx

----------
Learn more about smart, secure, and scalable #outsourcing over at OpenAccessBPO.com

#WeSpeakYourLanguage
#DataPrivacy
Open Access BPO
Open Access BPO4 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.

Here's how you can develop a branded customer service strategy: https://buff.ly/3L7FrMz

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO4 days ago
As more brands grow their digital products and services over digital platforms, it’s critical to educate customers about cyberattacks and information security.
Here’s what you need to keep in mind when doing so: https://buff.ly/3M5rKz7

----------
Partner with an #outsourcing vendor with robust #DataSecurity strategies: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InfoSec #CyberSecurity #PrivacyAwareness
Open Access BPO