What marketers should learn from the video game industry

Faith Ocampo Published on October 7, 2015

young-men-playing-video-game
No one can deny the ingenuity of the world’s top video game developers. Whether we identify as gamers or not, what we’re seeing is an unparalleled unfolding of a successful industry. In the past decades, this pocket of the entertainment sector has been nothing but progressive despite the very specific niche it targets.

Michael Gallagher, president and CEO of the Entertainment Software Association, goes as far as saying that “video games are ingrained in our culture.” The same organization reports that in the United States alone, 155 million are regular gamers and four of five households own a gaming console. Research firm Gartner confirms this astounding growth, forecasting that global sales will reach $111.1 billion as 2015 ends.

male-teenager-in-yellow-shirt-holding-gaming-controller

These figures aren’t surprising, given the industry s successful targeted marketing strategies. When desktops replaced TVs, the video game industry was there. When social media took us all by storm, developers responded with social games. And as technology brings us to the age of virtual reality, you can bet that top gaming specialists will be just around the corner.

What made this feat possible, aside from the creation of captivating stimuli and well-polished technical skills, is the smart utilization of company branding techniques that work. Here are the lessons you should learn from the gaming industry.

Names matter.

When it comes to creating a brand buzz, gaming companies do it best. To name a few popular ones, we have NBA2K15, Call of Duty, Plants vs Zombies, Dark Souls II, Diablo III, and Destiny, among others. Notice anything similar among these names? They’re uncomplicated, straightforward, and memorable. It seems like an easy principle to follow when naming your own products, right?

Unfortunately, businesses still fall into the trap of overthinking their names or taglines. They try to sound witty and mysterious in the hope of raising consumers interest. Oftentimes, however, this generates the opposite effect.

Letting your products speak for themselves is the most effective form of branding. You don’t need to sound overly impressive, but your products have to deliver what it promises.

Who got there first?

In the business industry, the first to come up with a unique product is considered the industry mover. Companies who come in second will just be forgotten, if not completely ignored. Incidentally, this is why big brands take patent wars very seriously.

Experts in the gaming industry know this fact very well, and they abide by it. You’ll be hard-pressed to find copycats in the video game industry. Sure, there are games that fall into the same category and others might have striking commonalities, but they survive for one reason: when we disregard their similarities with other products, we’ll find that they re offering something incredibly unique—something the other doesn’t.

This way, the company branding they’ve built doesn’t fall apart. Strictly speaking, you may not really be the “first,” but if you found a way to position yourself at a unique spot, there s a great, if not a better, chance that customers will follow your lead.

There are truly inspiring and surprising lessons that the video game industry can teach us about targeted marketing. Watch out for the second part of this feature to learn more about brand positioning from top game developers!

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO Yesterday
Gaining a leg up on the global competition means so much more than speaking your customer's langauage.

Understand their culture and you stand to capture the international market: https://buff.ly/3W2ODcL

----------
Outsource with a #MultilingualCallCenter that will help you establish a strong foothold in your global markets: https://buff.ly/4bDl6Mj

#WeSpeakYourLanguage
Open Access BPO Yesterday
Open Access BPO hosted a successful #Pride celebration, fostering a spirit of #inclusivity and community.
Attendees enjoyed a lively atmosphere with video showcases, band performances, and a drag queen showcase.

The event highlighted our commitment to #diversity and inclusion within the workplace.

𝗛𝗲𝗮𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗯𝗹𝗼𝗴 𝗳𝗼𝗿 𝗮 𝗳𝘂𝗹𝗹 𝗿𝗲𝗰𝗮𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗲𝗽𝗶𝗰 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻: https://buff.ly/4cXfjSS

----------
Open Access BPO is a dedicated employee-centric #outsourcing firm that champions a culture of respect and appreciation for all, regardless of background or identity.

Outsource to gain a #CX team and a strategic employee-centric operations management without losing your focus on growing your business.
Partner with us today: https://buff.ly/4cWE95y

#WeSpeakYourLanguage
#OneWithDiversity #PrideMonth
#Pride2024 #CelebratePride
#OABPOSpeaksWithPride
Open Access BPO 3 days ago
You need skilled and creative #CustomerService agents to wow your customers.
But #hiring the right people to engage with your consumers can be difficult for many brands.

Here's how to tweak your #recruitment strategies to get the best #CX experts: https://buff.ly/3zJNPSn

----------
Or you can outsource to Open Access BPO and we'll do the recruitment and training for you.

Send us a message today to set up your own team of #CX specialists: https://buff.ly/3VZNHG3

#WeSpeakYourLanguage
#outsourcing #CSat
#CustomerExperience
Open Access BPO 4 days ago
Aside from the different accents, Americans and Britons have different attitudes when talking to #CallCenter agents.

Here's what agents have to know about both types of English-speaking Westerners when providing #CustomerService: https://buff.ly/3WdNKPW

----------
Anticipate and exceed your global customers' demands with a multilingual #CX expert: https://buff.ly/3WbhEnR

#WeSpeakYourLanguage
#CustomerExperience #CX
Open Access BPO 4 days ago
Great #CallCenter agents rely on strong Team Leaders for guidance and motivation. But even the best intentions can be overshadowed by negative leadership habits.

Check out our blog post for 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝗼𝗻 𝗽𝗶𝘁𝗳𝗮𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝘀𝗮𝗯𝗼𝘁𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 (plus insider tips for becoming a stellar leader who inspires your team and drives results!): https://buff.ly/4eWMurQ

----------
Ready to man your brand's with the premier #CX team?

Find great call center agents and leaders to help manage your brand's growth when you partner with Open Access BPO: https://buff.ly/3WdMbBy

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
#CallCenterManagement #ContactCenters
#CallCenterLeadership #LeadershipQualities
#EmployeEmpowerment
Open Access BPO 8 days ago
Open Access BPO Makati picked up where our Davao colleagues left off in #PrideMonth celebrations.

Here are some of the highlights in last Friday's Pride Party at The Enderun Tent: https://buff.ly/4cHNoa9
Open Access BPO