What marketers should learn from the video game industry

What marketers should learn from the video game industry

Faith Ocampo Published on October 7, 2015

young-men-playing-video-game
No one can deny the ingenuity of the world’s top video game developers. Whether we identify as gamers or not, what we’re seeing is an unparalleled unfolding of a successful industry. In the past decades, this pocket of the entertainment sector has been nothing but progressive despite the very specific niche it targets.

Michael Gallagher, president and CEO of the Entertainment Software Association, goes as far as saying that “video games are ingrained in our culture.” The same organization reports that in the United States alone, 155 million are regular gamers and four of five households own a gaming console. Research firm Gartner confirms this astounding growth, forecasting that global sales will reach $111.1 billion as 2015 ends.

male-teenager-in-yellow-shirt-holding-gaming-controller

These figures aren’t surprising, given the industry s successful targeted marketing strategies. When desktops replaced TVs, the video game industry was there. When social media took us all by storm, developers responded with social games. And as technology brings us to the age of virtual reality, you can bet that top gaming specialists will be just around the corner.

What made this feat possible, aside from the creation of captivating stimuli and well-polished technical skills, is the smart utilization of company branding techniques that work. Here are the lessons you should learn from the gaming industry.

Names matter.

When it comes to creating a brand buzz, gaming companies do it best. To name a few popular ones, we have NBA2K15, Call of Duty, Plants vs Zombies, Dark Souls II, Diablo III, and Destiny, among others. Notice anything similar among these names? They’re uncomplicated, straightforward, and memorable. It seems like an easy principle to follow when naming your own products, right?

Unfortunately, businesses still fall into the trap of overthinking their names or taglines. They try to sound witty and mysterious in the hope of raising consumers interest. Oftentimes, however, this generates the opposite effect.

Letting your products speak for themselves is the most effective form of branding. You don’t need to sound overly impressive, but your products have to deliver what it promises.

Who got there first?

In the business industry, the first to come up with a unique product is considered the industry mover. Companies who come in second will just be forgotten, if not completely ignored. Incidentally, this is why big brands take patent wars very seriously.

Experts in the gaming industry know this fact very well, and they abide by it. You’ll be hard-pressed to find copycats in the video game industry. Sure, there are games that fall into the same category and others might have striking commonalities, but they survive for one reason: when we disregard their similarities with other products, we’ll find that they re offering something incredibly unique—something the other doesn’t.

This way, the company branding they’ve built doesn’t fall apart. Strictly speaking, you may not really be the “first,” but if you found a way to position yourself at a unique spot, there s a great, if not a better, chance that customers will follow your lead.

There are truly inspiring and surprising lessons that the video game industry can teach us about targeted marketing. Watch out for the second part of this feature to learn more about brand positioning from top game developers!

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO14 hours ago
Here are some tips to help your 24/7 #CallCenter handle high call volumes and keep customer experiences seamless and merry this #holiday season: https://zcu.io/6QTl

#WeSpeakYourLanguage #BPO #CustomerSupport
Open Access BPO
Open Access BPO2 days ago
The holiday season has always been a challenging time for companies managing #CustomerService. Make your #CallCenter's #CustomerSupport strategies foolproof by considering these challenges: https://zcu.io/Jh2M

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO3 days ago
Open Access BPO Taipei is the strategic outsourcing hub for businesses wanting to reach large Asian markets.

Our office provides multilingual #CustomerSupport, #ContentModeration and back office services designed to meet the unique needs of businesses catering to East Asian markets. Our experience in the sector connects your business operations to Asian markets, with results that add value to the #CustomerExperience.

Read more: https://zcu.io/jFDr

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Companies delegate some of their processes to #CallCenter service providers to save time and resources. However, new businesses. such as #startups, should be careful of which tasks to outsource to ensure success: https://zcu.io/xLvY

#WeSpeakYourLanguage #Outsourcing #BPO
Open Access BPO
Open Access BPO1 week ago
We hope you have a fun and safe time with your loved ones wherever you plan to spend Thanksgiving this year. Happy #Thanksgiving!

#WeSpeakYourLanguage #OAHolidays
Open Access BPO
Open Access BPO1 week ago
Every entrepreneur's dream is to grow beyond his own shores, but how do you know if you're up to the challenge? Look out for these signs before taking your first step into international #expansion: https://zcu.io/Safk

#WeSpeakYourLanguage #Startup #Offshore #Outsourcing