Why CEM matters in technical support outsourcing firms

Why CEM matters in technical support outsourcing firms

May 2, 2014

technical-support-outsourcing-
CEM, or customer experience management, is defined as the process of collecting and analyzing consumer-brand interactions so that companies can improve their service according to each customer’s expectations.
Managing customer experiences is as important to multi-channeled technical support outsourcing firms as it is to customer service call centers. As pointed out earlier, understanding market preferences enables companies to meet customer expectations and strengthen brand loyalty. This is the ultimate goal of CEM, and as a result of achieving this, tech support teams help the brand they represent gain the following benefits:

•   Strong brand preference

technical-support-outsourcing---

A company with a well-executed CEM plan can become the most preferred brand in its niche. Customers consider reasonable price, availability, and use as some of the measures for preferring a product over its competitors. By shaping the brand according to the market’s preferences, companies can make their goods as the customers’ top choice.

•   Increased profitability

What comes after making products better-suited to the buying public is a likely increase in sales. Obviously, customers would purchase products they most prefer.

•   More customers

Improving the level of tech support would likewise elevate customer loyalty. Customers tend to continue supporting a brand that produce quality goods and show care through the personalized interactions with the representatives. These happy customers then become effective word-of-mouth marketers, as their testimonials could lure others into becoming new customers.

•   Reduced expenses

technical-support-outsourcing--

Obtaining new customers is an endeavor that is five to seven times costlier than retaining current supporters. Converting buyers into frequent customers and widening market reach require vast advertising and promotional activities.

On the other hand, using CEM to keep customers loyal comes with the added advantage of gaining new supporters, as explained in the preceding bullet.

As you can see, effective CEM practices help brands attain the main objective of meeting customer expectations and boosting loyalty. And in the process of doing so, they garner other benefits, which lead to more and more advantages as well. Managing customer experiences is indeed a process that technical support outsourcing firms must get right.
Open Access BPO uses the best technologies and the most reliable communication channels to ensure unhampered call center operations. Visit our website or join us on Google+ to partner with us.
 
 

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO10 hours ago
Looking for a #ContentModeration solutions vendor? Look into different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/hoRO.

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO3 days ago
Wishing our colleagues, friends and family celebrating a happy #RoshHashanah. May you find joy, peace, and love in this new year.

#WeSpeakYourLanguage #OAHolidays #RoshHashanah5781
Open Access BPO
Open Access BPO3 days ago
Customer data present a rich opportunity for #brands to create lasting impressions upon their target demographic. Here's how you can manage crucial information better to achieve a 360-degree view of your customers: https://zcu.io/VWID

#WeSpeakYourLanguage #CustomerExperience
Open Access BPO
Open Access BPO4 days ago
We are on #LinkedIn! Follow Open Access BPO to catch up on the latest company news, industry insights, features, and blog updates every week.

Like, share, and comment on our posts to find like-minded people who you can exchange valuable conversations with: https://zcu.io/sxAl

#WeSpeakYourLanguage #OpenAccessBPOConnect
Open Access BPO
Open Access BPO5 days ago
Customers gravitate toward fast and convenient purchase methods. Amplify your #CustomerService strategy to ensure #CustomerSatisfaction and avoid getting repeat complaints: https://zcu.io/KWQZ

#WeSpeakYourLanguage #CustServ #CustomerExperience
Open Access BPO
Open Access BPO6 days ago
Having a single view of the customer allows brands to see all the issues encountered by clients. This equips the business with a deeper understanding of customers' problems, enabling faster #CallCenter resolution: https://zcu.io/mag0

#WeSpeakYourLanguage #CustomerService