Any point of contact that you open to reach your customers or let them reach you must represent what you are as a brand. It’s easy to live up to your identity when dealing with customers face to face or over the phone, but on digital platforms like social media, conveying your message while maintaining […]
In light of recent news about the Philippine business process outsourcing (BPO) industry s soaring revenues for 2014, experts have high hopes for last year s top performing segments, particularly the health information management (HIM) sector.
The IT and Business Process Association of the Philippines (IBPAP) released revenue tally of the country s business process outsourcing (BPO) sector for 2014, and it reflected what everyone expected: the Philippine BPO industry surpassed its estimated 17% growth by almost 2%.
Businesses that think miles ahead for their future have roadmaps. Whether it’s for a range of products or for technology solutions, it’s a great idea to have a long-term plan and a concrete idea of how you see your company in the coming years. Since customer support is as crucial a business component as the […]
Social media marketing and content marketing are two of the favorite ways that marketers use to get their brands out there. While both are prevalently being done nowadays, the difference between the two is still unclear for many. It s understandable, considering that they have overlapping traitsโcontent marketers rely heavily on social media for distribution, […]
When it comes to social media marketing, it seems that the simpler the platform and approach, the more effective a campaign becomes. This is what an L2 research suggests when the research firm conducted a survey among 250 of the world s top brands. The study revealed that brands share more content on Instagram than […]
The proper integration and execution of social media tools in streamlining online customer service has been a favorite topic in this blog. We’ve published a number of articles giving customer service tips to businesses seeking to leverage on the vast choice of social platforms where they can engage with the majority of their customers almost […]
The recently concluded 10th Mobile World Congress (MWC) has been deemed a massive success. It wasn’t just for hitting a record-high number of attendees (more than 93,000), but also for leaving tech experts and enthusiasts around the world with a hefty amount of innovation, and insights about the mobile tech world.
Information technology and customer service jobs have once again qualified for all three categories of Jobstreet.com s annual roundup of the highest paying industries in the Philippines.
When you’re considering live chat as a platform for providing online support for your customers, you’d see how its pros can overwhelmingly outweigh its cons. Even if you put its cost-effectiveness aside, it’s still easy to get convinced by how quick and proactive customer service becomes with instant messaging integrated on your websites. But this […]
