Author: OABPO Blog Team

5 Digital marketing predictions to watch out for in 2015

The year 2014 has been a pivotal one for providers of business process outsourcing (BPO) services in the Philippines, particularly those that create digital marketing strategies for brands. The past 11 months has been devoted to finding and adopting new ways to reach very specific audiences, not massive groups of people, in order to deliver […]

5 Ways to improve your e-commerce site’s usability

The holidays are a crucial time for firms providing BPO services in the Philippines, especially those whose clients are under the retail industry. Not only should they amp up their customer service channels, but they must also fine-tune their e-commerce sites as well because customers would be flocking to both the phone lines and web […]

Influencers: Your business blog’s best endorsers

If you re outsourcing BPO services in the Philippines to promote your brand online through blogging, you should be aware of the processes your content goes through for it to contribute to your marketing success. You may think that content creators and blog managers spend most of their time producing articles and other forms of […]

How optimizing IVR settings can affect your brand’s image

Customizing your own telephone menu system is a great way of making sure that each call received by your in-house customer service team or your call center in the Philippines gets routed to the right and most appropriate department. An interactive voice response (IVR) system also allows you to record welcome greetings and instructional prompts […]

Social listening: Are you doing it right?

Philippine call center blogs, trusted customer support resources, and us here in Open Access BPO have been talking about how social media makes customer service proactive by allowing businesses to monitor or rather “listen” to what the public thinks about their brands. But are you really listening? Social listening, the process of tracking market activity […]

5 Ways to strengthen blog readership

In our previous posts, we’ve covered the three fundamentals that providers of business process outsourcing (BPO) services in the Philippines use in choosing blog topics, as well as the consequences of failing to do so. Now, it s time to learn how to build a strong readership by following these basic steps:

How to convert your loyal customers into brand ambassadors

A great salesperson knows that in order to reach marketing success, a business must not rely on self-initiated efforts in promoting one s brand alone. A business wanting to earn prominence must always have its own network of ambassadors that can attest to the credibility of the brand. With strong customer relationships and an efficient […]

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