3 site features that make social media marketing successful

3 site features that make social media marketing successful

OABPO Blog Team Published on January 3, 2014

social-media-marketing
What kind of business doesn’t capitalize on social media marketing nowadays? A company that’s running behind the race for trade supremacy, perhaps? If you’re one of those who have yet to utilize the vast opportunities provided by the Internet for businesses to flourish, then now is the time to get on the social networking train to success. After all, 2014 has been forecasted as the year when social media becomes more of a business necessity than a luxury.

But which social media site should you choose for your campaigns, considering that there is a plethora of sites to choose from? To help you sift through the list, look for the following features in your preferred social network:

Image-centric interface

social-media-marketing--Graphics

Do you know why Instagram was hailed as the most effective social media marketing tool? It’s because this social media app focuses on hosting and publishing imagesโ€”a feature that brands are taking advantage of to promote their products and services.

Using images enables these companies to better amplify their reach, easily engage with their targeted customers, and showcase what they have to offer. If you’re selling “visual” products, you better take your selling to photo-sharing apps like Instagram or image-based sites like Pinterest, which is also a leader in influencing consumer behavior.

 

Geolocation

geolocation-image-map

Geolocation is a feature that let users “check in” at online versions of actual venues, and they offer great opportunities for companies. Social media services with this location-based feature not only help drive brand awareness, they can also assist people to find out where they could locate your business. Foursquare, for instance, is helpful for restaurateurs who rely on public recommendations to promote their business.

With location-based services, consumers can rate and recommend establishments to their friends online. And in return for checking in, they get can rewards like discounts or complimentary desserts from the food places they visit.

On the other hand, you may also want to use Facebook which heavily integrates geolocation (after purchasing Foursquare competitor Gowalla in 2012) and has a huge user base made up of individuals and businesses, instead of tools that solely feature geolocation and nothing else. Location-based social marketing has been predicted to slide down in use as bigger social networks are incorporating it as part of their overall services.

 

Micro-video capability

social-media-marketing--micro-video

Like images, video content delivery is also an emerging way of cleverly amplifying marketing messages. Brands have been using micro-video apps like Vine and the video-sharing feature of Instagram to engage with their followers better.

Short videos are being used increasingly by brands like Gap, Lululemon, and Nissan to show teasers, conduct contests, and highlight products. Lowe’s, on the other hand, has been educating customers about home improvement using Vine.

Have you decided on one site to launch your social media marketing campaign? Why not use all the examples mentioned, since social media integration is expected to become a trend this year? Whatever platform you use, be sure that it would effectively engage and increase your customer base, and help you boost revenues.

Open Access BPO includes social media marketing in the back office solutions it provides. Partner with us to effectively promote your brand to your target audience online. Join us on Google+ to learn about our other services.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO3 days ago
#Repost | Team Allied Services and You:
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The companyโ€™s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO5 days ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

๐—ฆ๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐—•๐—น๐—ผ๐—ผ๐—ฑ ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฎ
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO5 days ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO2 weeks ago
Quality evaluations may vary per #CallCenter, program, client, business model, or approach. But here are time-tested methods to accurately gauge service quality: https://buff.ly/3RI9Ghr
----------
Give your consumers high quality multilingual #CustomerService 24/7: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenterOutsourcing
Open Access BPO
Open Access BPO2 weeks ago
Companies lose billions due to poor #CustomerService. But more than the monetary loss, giving customers reasons to leave can incur a far greater impact on your business.

Read: https://buff.ly/3DktOSk

----------
Step up your #CustomerRetention game by #outsourcing to a #CustomerSupport expert: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerCare #CallCenterOutsourcing
Open Access BPO