3 site features that make social media marketing successful

OABPO Blog Team Published on January 3, 2014

social-media-marketing
What kind of business doesn’t capitalize on social media marketing nowadays? A company that’s running behind the race for trade supremacy, perhaps? If you’re one of those who have yet to utilize the vast opportunities provided by the Internet for businesses to flourish, then now is the time to get on the social networking train to success. After all, 2014 has been forecasted as the year when social media becomes more of a business necessity than a luxury.

But which social media site should you choose for your campaigns, considering that there is a plethora of sites to choose from? To help you sift through the list, look for the following features in your preferred social network:

Image-centric interface

social-media-marketing--Graphics

Do you know why Instagram was hailed as the most effective social media marketing tool? It’s because this social media app focuses on hosting and publishing imagesโ€”a feature that brands are taking advantage of to promote their products and services.

Using images enables these companies to better amplify their reach, easily engage with their targeted customers, and showcase what they have to offer. If you’re selling “visual” products, you better take your selling to photo-sharing apps like Instagram or image-based sites like Pinterest, which is also a leader in influencing consumer behavior.

 

Geolocation

geolocation-image-map

Geolocation is a feature that let users “check in” at online versions of actual venues, and they offer great opportunities for companies. Social media services with this location-based feature not only help drive brand awareness, they can also assist people to find out where they could locate your business. Foursquare, for instance, is helpful for restaurateurs who rely on public recommendations to promote their business.

With location-based services, consumers can rate and recommend establishments to their friends online. And in return for checking in, they get can rewards like discounts or complimentary desserts from the food places they visit.

On the other hand, you may also want to use Facebook which heavily integrates geolocation (after purchasing Foursquare competitor Gowalla in 2012) and has a huge user base made up of individuals and businesses, instead of tools that solely feature geolocation and nothing else. Location-based social marketing has been predicted to slide down in use as bigger social networks are incorporating it as part of their overall services.

 

Micro-video capability

social-media-marketing--micro-video

Like images, video content delivery is also an emerging way of cleverly amplifying marketing messages. Brands have been using micro-video apps like Vine and the video-sharing feature of Instagram to engage with their followers better.

Short videos are being used increasingly by brands like Gap, Lululemon, and Nissan to show teasers, conduct contests, and highlight products. Lowe’s, on the other hand, has been educating customers about home improvement using Vine.

Have you decided on one site to launch your social media marketing campaign? Why not use all the examples mentioned, since social media integration is expected to become a trend this year? Whatever platform you use, be sure that it would effectively engage and increase your customer base, and help you boost revenues.

Open Access BPO includes social media marketing in the back office solutions it provides. Partner with us to effectively promote your brand to your target audience online. Join us on Google+ to learn about our other services.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ฒ๐˜€ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ ๐—ช๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—ป๐—ป๐˜‚๐—ฎ๐—น ๐—ฃ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐—ฎ๐—น ๐—˜๐˜…๐—ฎ๐—บ๐˜€

Open Access BPO Makati is holding its annual physical exam (APE) this week for employees at the Robinsons Summit Center office.

The APE is a collaborative effort between Open Access BPO's Clinical Services and RGO Laboratory and Industrial Diagnostic Center.

This streamlines the process for employees by bringing healthcare professionals directly to the office. It minimizes disruption to work schedules and allows employees to conveniently complete their physicals without venturing outside.

This initiative demonstrates Open Access BPO's commitment to employee well-being and ensures compliance with Makati's Environmental Health and Sanitation Code.

The comprehensive physical exam includes various procedures like blood analysis, vital signs check, visual acuity test, and chest X-ray.

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#WellnessEvent #HealthJourney
Open Access BPO Yesterday
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๐—ข๐˜‚๐—ฟ ๐——๐—ฎ๐˜ƒ๐—ฎ๐—ผ ๐—ฐ๐—ผ๐—น๐—น๐—ฒ๐—ฎ๐—ด๐˜‚๐—ฒ๐˜€ ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฏ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐˜๐—ฒ๐—ฎ๐—บ ๐˜€๐—ฝ๐—ถ๐—ฟ๐—ถ๐˜ ๐—ฑ๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜ #๐——๐—ฎ๐˜ƒ๐—ฎ๐—ผ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€๐—™๐—ฒ๐˜€๐˜ ๐—ต๐—ฒ๐—น๐—ฑ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜๐—น๐˜†.

During the event, our ops and non-ops teammates put their athletic and strategic skills to the test through five different games:

โ€ข Chess
โ€ข Scrabble
โ€ข Badminton
โ€ข Volleyball
โ€ข Basketball

Congratulations to all winners, and see you all in the next Sports Fest!

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Open Access BPO 4 days ago
๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ #๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ'๐˜€ ๐—ด๐—ผ๐—น๐—ฑ๐—ฒ๐—ป ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜, ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐—ฝ๐—ผ๐—ผ๐—ฟ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—ฝ๐˜‚๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ธ๐—ถ๐—น๐—น๐—ฒ๐—ฟ.

To avoid poor customer service, it's important to know what mistakes your #CustomerSupport agents commit.
If you want to prevent customers from seeing your brand as apathetic.

Here are 3 qualities to steer clear of to ensure stellar #CustomerExperience: https://buff.ly/4bmLsmI

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Providing excellent #CustomerExperience is the best way to retain customers, ensure loyalty, and acquire new ones.

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๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐—ถ ๐—–๐—ถ๐˜๐˜† ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐——๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ป๐˜ ๐˜„๐—ฒ๐—น๐—น๐—ป๐—ฒ๐˜€๐˜€ ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ณ๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐—ฟ๐—ถ๐˜€๐—ธ ๐—ฎ๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜.

The free two-day healthcare event, held on the seventh floor of the multilingual call center's Makati headquarters, provided risk assessments, counseling for employees, and free contraceptives for all attendees.

Workers from Makati City's Health Department were able to accommodate over 130 employees, providing them with general check-ups, blood glucose testing, and HIV screening.

The Health Department workers say the program will help Open Access BPO employees determine how at-risk they are of diseases like diabetes, hypertension, and HIV/AIDS. Family planning lectures and counseling services were also available.

This holistic approach to wellness empowers employees to take charge of their health and well-being.

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