Your website is one of the most important tools you can use to build relationships with your current and prospective customers. Every aspect of it, whether it s your website design, subscription and order forms, or even your landing page pop-ups, must always spark a good impression to every visitor that comes across it in order to increase the chances of generating sales out of every site visit.

Just like any other marketing tool, however, website templates also need updating and refining to keep on impressing target audiences. There are many things to look at when assessing the need for a website makeover. Here are five questions that can reveal whether your website needs expert redesigning or not.

1. Is my website attracting traffic?

The whole point of taking your business to the Internet is so your online customers can find you there. You want your website to generate as many quality visits as possible because every site visitor is considered a lead; conversion happens if you get to keep them on your site and they purchase any of your products or sign up for your services.

If you’ve been maintaining your site for quite some time now and you still don t get enough traffic, something is not going well. Web design evaluation must include your website s compatibility with your social media and digital marketing strategies. A website must promote shareability of content in order to achieve favorable organic traffic.

2. Is my site mobile-friendly?

With the rise of smartphones and other Internet-ready mobile devices, businesses must learn how to be flexible in presenting their brand to their target online audience. To ensure this, your website must have a responsive design that allows it to automatically change size and layout to accommodate viewing and navigation across different mobile devices and browsers.

3. Does my website load fast?

Nothing can stop your customers from leaving your website if they find it outdated and slow. If you don t want to lose impatient or busy viewers just because it took your web pages several minutes to load completely, you need to do something about it. Optimizing your website and its content, especially images, can help you prevent site visitors from becoming frustrated at your online platform s usability and speed.

4. Does my site look better than its competition?

Let s face it, there s a tough competition for viewership online. Even if you want to keep things simple and less creative on your online platform, your customers may have a different opinion. If a competing brand has a cooler and faster website, you can t blame Internet users if they will choose it over yours. Try shopping online on your competitor s website, and see if there are things that you can add to your website to make it better.

5. Have I updated my website design ever since its launch?

Change is good especially if it means giving your website a stronger appeal to Internet users. Updating the look of your website regularly can ensure that you are keeping an eye on modern trends. You may want to make some big changes on your website’s layout every two to three years. Take note of recent developments, such as search engine optimization (SEO) updates, that you can take into consideration while you re working on your website makeover.

Your website must always look its best in order to perform its marketing functions effectively. Every site visit must present a good opportunity for your customers to get to know your brand better. Failure to make your website foster positive customer experience and easy online browsing will make you fall behind the competition. If you re guilty of any of the signs above, then it s time for you to give your website a grand makeover.