Can I use content moderation to manage customer experience?

Can I use content moderation to manage customer experience?

OABPO Blog Team Published on May 2, 2014

content-moderation
As customer experience management (CEM) is done by studying interactions between customers and brands, companies rely on customer service channels to gather insights that are useful for their service-tailoring endeavors. Most of them primarily monitor call center logs and purchase history to know the pulse of their market and foster loyalty as a result. As technology evolved, businesses discovered newer customer service channels where they gather market feedback at the same time. Now, non-voice platforms such as email, live chat, and social media are also used in managing customer experience.
Since almost every tool and activity used in engaging with users and buyers is also used in CEM, a question is raised regarding the effectiveness of another process in tracking consumer-brand interaction. Content moderation is not exactly a customer service practice, but can brands use this to manage customer experience?
All customer touch points can be used

content-moderator-agent-pointing-pen-on-laptop

CEM is a collection of processes strategized to know the true wants and expectations of customers. Therefore, any company that wants to have effective CEM practices must utilize known points of contact where customer engagement is high.
It doesn’t necessarily mean that you should exclusively use customer service channels in CEM; they only became the commonly used tools because these are where customers mostly voice their concerns. So if you can get a lot of useful market data from user-generated content (UGC) sent to your website, then your content moderation process can double as a CEM tool.
What can moderators find out?
Depending on the types of content being moderated, the moderators can gather community activities and trends that are useful in shaping future interactions with users. For example, if forum members frequently complain about the site’s usability and interface through comments, you should consider redesigning the portal for their convenience. If authors are having problems uploading their image submissions, you should also look into this possible flaw. If you notice many visitors violating posting guidelines, try reviewing whether your rules are fair, well-disseminated, or appropriate for the type of creators and audience your website has.
Content moderation is indeed a useful method for keeping your online community free from unwanted content and security threats while making sure that each post can boost web clickability. Knowing that it can also be a useful avenue for managing customer experience, it only presses its importance in every website that welcomes UGC.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO3 days ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO
Open Access BPO7 days ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO1 week ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO1 week ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO