What it’s really like to moderate social media content

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You can think of content moderators as the police guarding your online presence—be it on your website or social media pages. But what’s it really like to moderate web content?

These days, most companies have a team that reviews every piece of content that goes into their online pages. The objective here is two-fold. One is that brands must present their best image online, and this mission is part of their online reputation management. That way, they can make sure that their content marketing efforts aren’t in vain. The other purpose, on the other hand, is to protect users and ensure they’re having an enjoyable and safe browsing experience across every single Internet platform you own. Read More

4 Main forms of fraud all ecommerce brands must look out for

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Online retailers are losing a huge chunk of their earnings to fraudsters. How can you protect your brand from this threat?

The Internet provided companies a better way to market and sell their products. By putting up online shopping platforms, they can reach more customers and provide them with a hassle-free way to shop. Combine this with 24/7 availability and door-to-door delivery and you have the makings of a successful brand. Read More

5 Cyber security predictions brands must watch out for in 2017

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In terms of cyber security, 2016 has been a tough year for brands. How should you gear up for a new breed of IT threats in 2017?

Information security breaches made headlines this year. As of last month, over two billion records have already been stolen, exposing consumers and businesses to massive risks. Even big Internet companies like Yahoo!, MySpace, LinkedIn, and Weebly weren’t able to dodge the new sneaky tactics of digital thieves. Read More

5 Ways to boost customer satisfaction this holiday season

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Thanksgiving Day, Black Friday, and Cyber Monday mark the official start of the holiday sale period. During this season, how can brands boost customer satisfaction and increase their sales?

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Every year, millions and millions of shoppers visit their favorite stores or go online to avail exciting holiday promos. For retailers, therefore, this period is crucial. Granted, the holidays would give you rich opportunities to increase sales and acquire new customers. But to enhance the customer experience, you need to plan carefully so you can outshine your competitors. Read More