CES 2016 previews the future of digital marketing

Faith Ocampo Published on January 11, 2016

CES-logo-screen

CES 2016 is a breeding ground not only for new consumer technologies but for advanced digital marketing trends as well.

Still not over the CES 2016 high? We can t blame you. The Consumer Electronics Show (CES), which serves as a global breeding ground for tech innovation, has been surprising us with breakthrough technologies for more than 40 years. And although the event s largely focused on consumer tech, we can t help but speculate how these new trends can impact business, particularly digital marketing.
Several big trends were highlighted during the event, including virtual and augmented reality, mobile tech, home security and innovation, health and fitness, and robotics. Out of this massive pool of the world s newest creations, we handpicked five that are poised to change brands current marketing practices.

1. Augmented (AR) and virtual reality (VR)

Oculus-Rift-demo-at-CES-2016

CES 2016 brings us a year of AR and VR. Oculus Rift (recently acquired by Facebook), Sony, and HTC are focusing on VR, while Daqri and Garmin have unleashed their AR devices.

Marketing experts are excited about the possibility of 360-degree storytelling that these devices can provide. Although the future of digital marketing in the context of VR and AR is still hazy, we know for sure that this new technology can make way for immersive brand experiences. Consequently, new ways of consolidating information and delivering them to the target audience will, for sure, arise.

According to Gartner Group analyst Brian Blau, “Visualizing products using immersion is going to give people a different way of thinking about them. It s going to allow for different brand experiences.”

 

2. Cheaper computers

The-Endless-cheap-computer-

Connectivity may not be a problem for developed nations, but other sectors are hungry for cost-effective devices that would bring them closer to the rest of the world. Cheap mini-PCs like CHIP and the Endless Mini, which took part in CES 2016, are thus great options for these populations.

Marketers have to be aware of how increasing connectivity in many parts of the world can expand their opportunities. With computers and Internet access becoming more affordable, firms can easily connect with and nurture new market groups.

 

3. Bitcoin adoption

bitcoins-on-table

The bitcoin has been gaining momentum in the past couple of years. This digital peer-to-peer currency, seen as a possible alternative payment unit, can change ecommerce. Although there are security risks and uncertainties involved when it comes to bitcoin adoption, many online retail and payment platforms now recognize this currency.

To address possible security issues, Ledger Wallet introduced itself at CES 2016 as a secure bitcoin wallet. So although we re not entirely sure about the future of bitcoin, it s good to know that there are applications we can rely on to boost bitcoin security.

 

4. Drones

FLYTREX-LIVE-3G-drone

Drone makers EHang (from China) and Flytrex (from Israel) showcased their innovations at CES 2016 last week. Flytrex says their drone can deliver small items for distances covering 25 kilometers, while EHang s is designed to carry a human passenger.

Drones, which integrate GPS, Wi-Fi, and several sensors, have various applications in business. Among the brands that have used drones to create a buzz are Coca-Cola and Amazon.

 

5. Smart homes

Samsung-Family-Hub-Refrigerator

As part of the Internet of Things (IoT), smart homes are becoming even smarter. Samsung s new technology, a smart refrigerator, along with a surveillance camera from Netatmo, a connected battery from Black & Decker, and other interesting home tech products stole the show at security risks CES 2016.

The rise of IoT can trigger big changes both in digital marketing and customer service. This trend will revolutionize ecommerce, data utilization, and the way brands connect with their target audience.

[Photo credit: Oculus Rift on Facebook, the Flytrex website, the Endless website, &ย the Samsung Newsroom]

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO Yesterday
How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
Outsource with us: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#MentalHealthMonth #MHM2025
#MentalHealthAwarenessMonth
#OABPOforMentalHealth
Open Access BPO 2 days ago
๐—ง๐—ฒ๐—ฎ๐—บ ๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—ฟ๐—ผ๐—น๐—น๐—ฒ๐—ฑ ๐˜‚๐—ฝ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐˜€๐—น๐—ฒ๐—ฒ๐˜ƒ๐—ฒ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—น๐—ฒ๐—ด ๐—ผ๐—ณ ๐™‹๐™ก๐™–๐™ฃ๐™ฉ ๐™ž๐™ฉ ๐™๐™ค๐™ง๐™ฌ๐™–๐™ง๐™™, ๐—ผ๐˜‚๐—ฟ ๐˜๐—ฟ๐—ฒ๐—ฒ-๐—ฝ๐—น๐—ฎ๐—ป๐˜๐—ถ๐—ป๐—ด ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ต๐—ฒ๐—น๐—ฑ ๐—ถ๐—ป ๐—ฆ๐—ถ๐—ป๐—ถ๐—น๐—ผ๐—ฎ๐—ป, ๐—Ÿ๐—ฎ๐—ด๐˜‚๐—ป๐—ฎ ๐—ผ๐—ป ๐— ๐—ฎ๐˜† ๐Ÿญ๐Ÿฌ, ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ.

Held in partnership with non-profit Fostering Education & Environment for Development, Inc., volunteers from the call center's Makati office planted 200 indigenous forest trees in the UP Laguna-Quezon Land Grantโ€“part of the Sierra Madre's 9,000+ hectare protected forest.

The initiative focused on targeted reforestation and biodiversity conservation within this crucial ecosystem.

๐˜—๐˜ญ๐˜ข๐˜ฏ๐˜ต ๐˜ช๐˜ต ๐˜๐˜ฐ๐˜ณ๐˜ธ๐˜ข๐˜ณ๐˜ฅ underscores Open Access BPO's commitment to corporate social responsibility. By actively engaging in green initiatives, the company demonstrates a tangible dedication to creating a positive impact on the environment and the local community.

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 2 days ago
This May, the conversation around #MentalHealth awareness rightly shifts towards action.

At Open Access BPO, we're dedicated to fostering a culture where our employees' mental well-being is a priority, through our employee engagement activities, employee-centric policies, and healthcare initiatives: https://buff.ly/kBYj9xI

This commitment empowers our team and reinforces our belief in the importance of advocating for better support for all.

#WeSpeakYourLanguage
#OneForHealth #MentalHealthMonth
#MentalHealthAwarenessMonth
Open Access BPO 2 days ago
#๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ผ๐—ณ๐˜๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฎ๐˜€๐˜ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ต๐—ฎ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ.
It offers multiple opportunities to make a great impression and build lasting loyalty.

But even a single customer service blunder can quickly turn a positive #CustomerExperience sour.

There are more support failures that can may customers abandon your brand and check out your competition.

What you do to prevent them from happening is critical.
Start with a powerful #CustomerSupport strategy: https://buff.ly/xr3yMqT

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Expanding your #startup internationally can unlock a world of opportunities.
From market research to talent acquisition, #outsourcing can be a powerful tool to streamline your global expansion.

But how can you tell if your startup is truly ready to take on the world?
Before you take the leap, check out these essential signs of international expansion readiness: https://buff.ly/aEtrOFi

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Ready to take the leap and expand your startup internationally?

Let Open Access BPO help you navigate the complexities of global expansion through our #BPO solutions: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#OutsourcingCX #CustomerSupport
Open Access BPO 6 days ago
Staying competitive often means finding smarter ways to operate and deliver great results.

For many global brands, that involves partnering with #outsourcing experts, and the Philippines is a go-to destination.

What's makes these outsourcing collaborations so impactful for a company's growth?

Learn why so many companies trust Philippine outsourcing companies to help them flourish and expand: https://buff.ly/UKynqaI

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Just like many of the world's top brands, you can count on Open Access BPO to deliver excellent #CustomerExperience through our outsourcing services.

Ready to see how we can help your customer service shine? Get in touch: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#CustomerSupport #CSat
#OutsourcingCustomerService #CX
#CallCenterOutsourcing #CustomerExperience