How your e-commerce store can attract more sales by going social

Alistair Roque Published on May 5, 2015

close-up-of-hand-using-red-smartphone
The idea that social media marketing can bring in higher revenues to an e-commerce store has long been debated upon by retailers and digital marketing experts. From time to time, we see many brands jumping on the bandwagon of setting up Facebook or Instagram pages and randomly posting pictures of their merchandise just because others are doing the same.

Because many businesses have failed to adopt an effective social commerce strategy, the new generation of e-commerce store owners has been led to assume that social commerce will never work for them. But this shouldn’t be the case. With a clear understanding of how the social web can be powerful in attracting referrals and boosting sales, you can find success for your online store by going social.

Going where your customers are

hand-holding-smartphone-surrounded-by-ecommerce-social-media-icons

According to MarketLive s Performance Index, e-commerce stores have seen 269% increase in traffic coming from mobile phones in the first quarter of the year 2015. The same report also explains that a whopping 123% revenue increase was experienced by online stores, thanks to smartphones.

Of course, not all referrals and sales can be attributed to social media usage. Some platforms, such as email and paid search advertising, can also contribute to this remarkable trend. However, it s also not hard to imagine how many of these smartphone users, in this modern age, spend most of their time on social networking sites while using their devices.

Maximizing the benefits of social commerce

Given that e-commerce is benefiting a lot from the rise of smartphones, it’s therefore safe to argue that the social platform can be good for product discovery. It’s where consumers can be introduced to your products and brand for the first time.

With regular posting of valuable social media content and smart distribution of Promoted Posts, you can gain a good following, which can be a source of prospective buyers. You can even run contests on Facebook and Instagram to generate leads and direct them to your website.

Social media is also a good avenue where you can stay connected with your loyal customers or reconnected with the inactive and former consumers. Yes, you can always email all of your former customers, but how many of them will eventually open your mail and end up doing business with you again? With lots of advertising options such as Facebook Ads Tools easily available online, you can target your ads to your specific audience and boost repeat sales.

E-commerce-store

You can also get to know more about what people think about your products using social media. Pinterest Web Analytics, for example, can let you monitor how many people are pinning your products on different boards. How people classify your products and match them with other items can be a helpful observation that you can use in marketing your merchandise more effectively.

Needless to say, social media is also a popular channel for comments and user reviews. Complaints, inquiries, and general concerns can be responded to immediately if you take your business to social media. Given that negative reviews can spread like wildfire online and therefore immensely affect your sales and brand reputation, it’s wise to use social commerce as your standby damage control arsenal.

There s no magic formula to e-commerce success. Therefore, it’s imperative that you go wherever there s a good potential to boost your revenues and drive more referrals. You need to take advantage of the promising capabilities of social media in spreading brand awareness. Seizing this opportunity means that you are being responsive to marketing trends and the current mobile mind shift of your customers.

Join us on facebook
Open Access BPO Yesterday
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝘀 𝗢𝗳𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟱

Open Access BPO launched its #CustomerServiceWeek 2025 celebration with an event honoring its #CustomerSupport teams.

This year's theme, Mission: Possible, celebrates how #TeamOABPO turns every #CustomerExperience challenge into success through skill, dedication, and teamwork.

A special highlight was a client video thanking employees for their commitment and excellence. Throughout the week, team members across all sites will enjoy themed games and activities leading up to a grand finale recognizing top performers.

#CSWeek remains one of Open Access BPO's most anticipated traditions, celebrating teamwork, recognition, and fun at work.

#CSWeek2025
#OABPOCSWeek2025
#WeAreOABPO #MissionPossible
Open Access BPO 5 days ago
We're stepping into the future.

The next chapter of Open Access BPO is almost here.

Be part of it.
Open Access BPO 8 days ago
Over the years, you've known us as a trusted BPO partner. Now, we're stepping into the next chapter, just beneath the surface.

Fresh, thoughtful, and ready for what's ahead.

Be there to see what’s next.
Open Access BPO 43 days ago
For global businesses, #outsourcing has evolved beyond a cost-saving measure into a strategic pillar for building true business resilience.

𝗔 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝘄𝗲𝗮𝘁𝗵𝗲𝗿𝘀 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻𝘀 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗮𝗱𝗮𝗽𝘁𝘀 𝗮𝗻𝗱 𝗲𝗺𝗲𝗿𝗴𝗲𝘀 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿.

❓ How do you future-proof your business in an unpredictable market?
❓ What is your approach to building a business that is built to last in an unpredictable market?

Learn more about creating an unbreakable business model, continue the conversation with us over at: https://buff.ly/N4b8hOD

________________________________
Brands trust Open Access BPO in building resilience, with our customized solutions and a diverse, multilingual workforce that strengthens their operations.

Don't wait for the next market shift—connect with us now to start building your unbreakable business:
https://buff.ly/rWaK05N

#WeSpeakYourLanguage
#PhilippineCallCenters #BusinessContinuity
#BusinessResilience #StrategicOutsourcing
#B2B #FutureProofing #BusinessAgility