Mobile marketing highlights from the Internet Trend Report 2014

OABPO Blog Team Published on May 30, 2014

digital-marketing--Open-Access-BPO
This year s Internet Trend Report is out, and it has findings that could make you rethink that way you do business online. Open Access BPO highlights some of the key trends to help you build a stronger digital marketing strategy.

Venture capitalist and Kleiner Perkins Caufield & Byers partner, Mary Meeker, has released the much anticipated 2014 edition of the Internet Trend Report, which reflected a trend that has been constantly spotted in the past few releases of the study—the rising use of mobile technology in marketing. Here are some of the key findings included in the research:

Internet access growth is led by mobile

The report states that the growth of Internet access has slowed down but not on mobile. What does this mean for businesses? If you only market on the web, you have a lower chance of expanding audience reach because:

• The number of people accessing the web via desktop is growing less than 10% annually.

• Smartphone subscribers show a stronger growth at 20%.

• Smartphone use is at its peak, with a 30% growth since 2009 and 315 million units shipped worldwide in the last quarter of 2013.

• Tablet use is a different story, as the increasing demand for the device led manufacturers to produce 52% more tablets last year.

• Mobile traffic accelerated by 81%, thanks primarily to video content.

• Now, mobile accounts for 25% of the total Internet usage, a rate that is 11 times higher than the 2013 figure.

Massive growth in Internet use seen in underpenetrated markets

An interesting finding is that Internet use grows fastest in developing markets that are hard to monetize, such as Indonesia, Nigeria, and India. Smartphone users are also increasing most rapidly in markets that mobile manufacturers have yet to fully penetrate, including China, Indonesia, India, and Brazil. Africans, meanwhile, are reportedly the biggest Internet users in the world, consuming 38% of the overall tally. They are followed by Asians, whose share is at 37%, and by North Americans, South Americans, Australians, and Europeans, with 19%, 17%, 17%, and 16% respectively.

A new breed of consumerism

digital-marketing--Open-Access-BPO-

Unsurprisingly, mobile digital marketing is shaping the way business is done even more. It follows that consumer behavior and preference are increasingly dependent on mobile devices. For one, brick-and-mortar businesses are seeing less and less customers because:

• People spend 20% of their time using mobile devices, and 25% is spent online.

• People prefer mobile counterparts of activities that used to be done in person or over the phone. Bookings, orders, purchases, and payments can be transacted via the mobile web, and there also apps that replace the traditional methods of hailing a cab, buying music, watching TV, and finding business establishments.

Many businesses, however, are still missing out on the opportunity to grow by leveraging on mobile technologies. The Internet Trend Report revealed that:

• Only 4% of the total ad spending goes to mobile activities even if 20% of the consumers time is spent there.

• The share for Internet ads is also 3% short of the 25% of the time people spend online.

• The majority or 45% of ad budget is spent on TV even though this medium only makes up 38% of consumer time consumption.

• The public spends the least of their time on print media (5%), but published ads consume 19% of the promotional budget.

The gist

The mobile user demographic is a promising market that many businesses have yet to tap despite the gradual transfer of their marketing and advertising efforts from traditional forms of media to mobile ones. Mary Meeker s Internet Trend Report reflects the foreseeable dominance of mobile technology as the primary platform for market engagement, so businesses wanting to lead their industry must take advantage of mobile tools.

Join us on facebook
Open Access BPO 14 hours ago
It's easy to assume that dips in your #CustomerService team's #productivity is because of laziness.

But be extra observant, because it could be an indication of a deeper concern: 𝗰𝗵𝗿𝗼𝗻𝗶𝗰 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗯𝘂𝗿𝗻𝗼𝘂𝘁.

𝗕𝘂𝗿𝗻𝗼𝘂𝘁 𝗰𝗮𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼:
• low productivity
• high employee attrition
• tanking service levels

Here are indications that your #CustomerSupport agents are burning out (and some team management tips for handling them!): https://buff.ly/UGegOw8

——————————
Go with the #outsourcing #BPO that cares for its teams: https://buff.ly/WKtkHMe

#WeSpeakYourLanguage
#EmployeeManagement
Open Access BPO 19 hours ago
Night shift work inherently presents unique hurdles for #CallCenter agents, primarily through the disruption of natural sleep cycles.

This impact on their well-being can be substantial.

Here's how to foster a more supportive environment for your night shift team: https://buff.ly/SbBAZ1R

——————————
We're an employee-centric BPO company, so fostering a culture of employee care is part of our core.

Learn how ensure employee satisfaction with programs and opportunities for our teams to grow and thrive: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#CallCenterManagement #EmployeeManagement
#MentalHealthMonth #MHM2025 #OABPOforMentalHealth
#MentalHealthAwarenessMonth
Open Access BPO 4 days ago
Delivering exceptional #CustomerExperience starts with a passionate, unified team.
But if your #CallCenter agents are struggling with poor team dynamics and a lack of teamwork, it's time to intervene.

To supercharge employee engagement in your #ContactCenter, consider these powerful coaching strategies: https://buff.ly/w89ehB3

——————————
Ready to transform your customer experience and build an unstoppable team?

For quality #outsourcing frontlined by diligent, skilled experts: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#EmployeeDevelopment #CX #ElevateCX
#OutsourcingCallCenter #CallCenterTraining
Open Access BPO 6 days ago
How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

——————————
We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
Outsource with us: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#MentalHealthMonth #MHM2025
#MentalHealthAwarenessMonth
#OABPOforMentalHealth
Open Access BPO 7 days ago
𝗧𝗲𝗮𝗺 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗿𝗼𝗹𝗹𝗲𝗱 𝘂𝗽 𝘁𝗵𝗲𝗶𝗿 𝘀𝗹𝗲𝗲𝘃𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗴 𝗼𝗳 𝙋𝙡𝙖𝙣𝙩 𝙞𝙩 𝙁𝙤𝙧𝙬𝙖𝙧𝙙, 𝗼𝘂𝗿 𝘁𝗿𝗲𝗲-𝗽𝗹𝗮𝗻𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗵𝗲𝗹𝗱 𝗶𝗻 𝗦𝗶𝗻𝗶𝗹𝗼𝗮𝗻, 𝗟𝗮𝗴𝘂𝗻𝗮 𝗼𝗻 𝗠𝗮𝘆 𝟭𝟬, 𝟮𝟬𝟮𝟱.

Held in partnership with non-profit Fostering Education & Environment for Development, Inc., volunteers from the call center's Makati office planted 200 indigenous forest trees in the UP Laguna-Quezon Land Grant–part of the Sierra Madre's 9,000+ hectare protected forest.

The initiative focused on targeted reforestation and biodiversity conservation within this crucial ecosystem.

𝘗𝘭𝘢𝘯𝘵 𝘪𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥 underscores Open Access BPO's commitment to corporate social responsibility. By actively engaging in green initiatives, the company demonstrates a tangible dedication to creating a positive impact on the environment and the local community.

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 7 days ago
This May, the conversation around #MentalHealth awareness rightly shifts towards action.

At Open Access BPO, we're dedicated to fostering a culture where our employees' mental well-being is a priority, through our employee engagement activities, employee-centric policies, and healthcare initiatives: https://buff.ly/kBYj9xI

This commitment empowers our team and reinforces our belief in the importance of advocating for better support for all.

#WeSpeakYourLanguage
#OneForHealth #MentalHealthMonth
#MentalHealthAwarenessMonth