Mobile marketing highlights from the Internet Trend Report 2014

OABPO Blog Team Published on May 30, 2014

digital-marketing--Open-Access-BPO
This year s Internet Trend Report is out, and it has findings that could make you rethink that way you do business online. Open Access BPO highlights some of the key trends to help you build a stronger digital marketing strategy.

Venture capitalist and Kleiner Perkins Caufield & Byers partner, Mary Meeker, has released the much anticipated 2014 edition of the Internet Trend Report, which reflected a trend that has been constantly spotted in the past few releases of the study—the rising use of mobile technology in marketing. Here are some of the key findings included in the research:

Internet access growth is led by mobile

The report states that the growth of Internet access has slowed down but not on mobile. What does this mean for businesses? If you only market on the web, you have a lower chance of expanding audience reach because:

• The number of people accessing the web via desktop is growing less than 10% annually.

• Smartphone subscribers show a stronger growth at 20%.

• Smartphone use is at its peak, with a 30% growth since 2009 and 315 million units shipped worldwide in the last quarter of 2013.

• Tablet use is a different story, as the increasing demand for the device led manufacturers to produce 52% more tablets last year.

• Mobile traffic accelerated by 81%, thanks primarily to video content.

• Now, mobile accounts for 25% of the total Internet usage, a rate that is 11 times higher than the 2013 figure.

Massive growth in Internet use seen in underpenetrated markets

An interesting finding is that Internet use grows fastest in developing markets that are hard to monetize, such as Indonesia, Nigeria, and India. Smartphone users are also increasing most rapidly in markets that mobile manufacturers have yet to fully penetrate, including China, Indonesia, India, and Brazil. Africans, meanwhile, are reportedly the biggest Internet users in the world, consuming 38% of the overall tally. They are followed by Asians, whose share is at 37%, and by North Americans, South Americans, Australians, and Europeans, with 19%, 17%, 17%, and 16% respectively.

A new breed of consumerism

digital-marketing--Open-Access-BPO-

Unsurprisingly, mobile digital marketing is shaping the way business is done even more. It follows that consumer behavior and preference are increasingly dependent on mobile devices. For one, brick-and-mortar businesses are seeing less and less customers because:

• People spend 20% of their time using mobile devices, and 25% is spent online.

• People prefer mobile counterparts of activities that used to be done in person or over the phone. Bookings, orders, purchases, and payments can be transacted via the mobile web, and there also apps that replace the traditional methods of hailing a cab, buying music, watching TV, and finding business establishments.

Many businesses, however, are still missing out on the opportunity to grow by leveraging on mobile technologies. The Internet Trend Report revealed that:

• Only 4% of the total ad spending goes to mobile activities even if 20% of the consumers time is spent there.

• The share for Internet ads is also 3% short of the 25% of the time people spend online.

• The majority or 45% of ad budget is spent on TV even though this medium only makes up 38% of consumer time consumption.

• The public spends the least of their time on print media (5%), but published ads consume 19% of the promotional budget.

The gist

The mobile user demographic is a promising market that many businesses have yet to tap despite the gradual transfer of their marketing and advertising efforts from traditional forms of media to mobile ones. Mary Meeker s Internet Trend Report reflects the foreseeable dominance of mobile technology as the primary platform for market engagement, so businesses wanting to lead their industry must take advantage of mobile tools.

Join us on facebook
Open Access BPO Yesterday
𝗕𝗗𝗢 𝗮𝘁 𝗢𝗔𝗕𝗣𝗢: 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝘁 𝗕𝗗𝗢 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗮𝗻𝗶𝗹𝗮

Open Access BPO Manila recently concluded an on-site event in partnership with BDO. Employees were able to visit the BDO booth in the OABPO office to learn about and submit applications for financial products such as credit cards, loans, and investment options.

This initiative highlighted Open Access BPO's dedication to enhancing employee financial well-being by bringing banking services directly to the workplace.

#WeSpeakYourLanguage
#IdeaHubOABPO
#OABPOonFinancialWellness
Open Access BPO 3 days ago
Your #CRM is the bedrock of exceptional #CustomerExperiences and enduring customer relationships.

To ensure this foundation remains strong, consistent maintenance and timely updates are crucial for sustained success

Visit our blog to learn about the potential pitfalls of neglecting your CRM and understand how to keep it a powerful asset: https://buff.ly/oct6pIg

——————————
Delivering the best #CX requires a dedicated team committed to exceeding expectations and ensuring #CustomerSatisfaction at every touchpoint.

Let's connect and see how we can empower your customer relationships: https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO 6 days ago
It's easy to focus on tech skills and language when hiring #CustomerSupport staff.
But are we missing those other qualities that truly make a #CustomerExperience exceptional?

What hidden talents separate a good agent from a great one?

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗯𝘂𝘁 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 #𝗪𝗼𝘄𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝘁𝗼 #𝗕𝗿𝗮𝗻𝗱𝗟𝗼𝘆𝗮𝗹𝘁𝘆: https://buff.ly/QGNxaJG

——————————
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO 9 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗜𝗺𝗽𝗿𝗼𝘃 𝗳𝗼𝗿 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗧𝗲𝗮𝗺 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀

Open Access BPO Manila recently hosted 𝐈𝐦𝐩𝐫𝐨𝐯 𝐏𝐥𝐚𝐲 𝐋𝐚𝐛 on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities – qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 10 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 15 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟰 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗳𝗮𝗰𝗲: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing