In the age of this colossal digital takeover, marketing has become the go-to solution of technologists turned entrepreneurs. Bad product? Endorse it better. No distinguishing features? Shock the crowd with a witty marketing tactics. Irrelevant inventions? Sure, there s an online strategy for that.
Most, if not all, of us have fallen under the trap of clickbait headlines. Article titles such as “7 Incredibly Easy Steps to Get Your Web Traffic Shooting through the Roof” or “This Sales Agent Closes Six-Figure Deals ALL THE TIME. You Won’t Believe How Simple His Secret Is!” have one aim, and that’s to get […]
Content auditing can sound a tiny bit intimidating and overwhelming, but that s probably only because we usually associate the term “audit” with finance and numbers. Auditing your online content, on the other hand, is about gaining both a qualitative and quantitative view of everything your website contains.
You’ve probably heard these real-life horror stories.
Being a bit paranoid about your firm’s online security may help your case if you’re preparing against cybercriminals. You have all the reasons to take this matter seriously, as the number of malicious online attacks against businesses is exponentially increasing. In fact, successful Internet crimes on enterprises have increased by a staggering 144%, according to […]
Seeking sustainable growth in the outsourcing industry, the Philippines continues to expand its range of competencies. One of its responses to the cultural diversity that global brands have to deal with is a fortified range of multilingual business process outsourcing (BPO) services.
In the first half of this feature, we discussed how video game companies manage to stay at the forefront of the digital entertainment industry. They have perfected, and continue to reinvent, their artistic skills, technical expertise, and foolproof company branding techniques. This provides gaming specialists everything they need to boost their global sales and underscore […]
There can be many reasons why customers lose their trust in a brand. Poor service, not being able to deliver on the initial promise, and failing to listen to customers are just some of the many factors that can lead to a crisis. Gaining customers trust is challenging, but winning back their favor after a […]
![[Infographic]An entrepreneur's guide to successful investing in Taiwan](https://www.openaccessbpo.com/wp-content/uploads/2015/10/businessetiquette03-1-1-768x2199.jpg)
Taiwan’s doors are wide open for investors from all parts of the world. Its business-friendly policies, close ties with powerful industries such as China, and strategic location continue to capture the attention of global entrepreneurs.
