Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]
Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing. Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance […]
Outsourcing is an attractive option for your business. But will this come at the cost of brand identity? Let’s find out. Companies often turn to outsourcing to streamline operations, reduce costs, and access specialized skills. While these benefits are highly attractive, there’s a major concern your business should think about: jeopardizing your brand identity. Which […]
If a picture is worth a thousand words, a video must be worth millions—and that s why it s a powerful marketing tool. Using videos as part of your digital marketing strategy is a given, especially now that online viewing becomes more popular year after year. Two years from now, 79% of the consumer internet […]
Behind successful online marketing strategies are high-performance landing pages designed to assist customers into the next phase of their journey. It takes a successful, balanced combination of content marketing, (search engine optimization) SEO, and technical expertise to bring customers to your website. With all these components working together, the next important step is to lead […]
If you want to provide customers an omnichannel experience, don t rush the process. Otherwise, you may be doing more harm than good. In our highly advanced era, customers are leading multi-channel lives, hopping from one device to another for very specific purposes. Brands, meanwhile, face the challenge of fitting into and embracing the customer […]
More and more marketers are realizing the potential of Periscope in providing customers a more interactive way to discover and connect with brands. Live streaming has been around for a number of years, but not one platform has risen to popularity as quickly as Periscope. After Twitter bought the video broadcast app before it was […]
Not all keywords are created equal, especially if a firm is trying to reach key market areas through multilingual SEO. Search engine optimization (SEO) is part of the challenge brands have to deal with when marketing to a global audience. Without an effective way to pull in potential customers toward your website, it s only […]
Cloud solutions allow call centers to be more flexible and agile in meeting customers’ needs, but they also come with considerable risks. Cloud computing solutions promise call centers a cheaper and more flexible setup that would make their data accessible from anywhere. It s precisely because of this that it has become one of the […]